Iterable Reviews in June 2025: User Ratings, Pros & Cons

"I love the sending power and capabilities of iterable!"

What do you like best about Iterable? How fast I can deliver email in to the inboxes of my consumers. What do you dislike about Iterable? Data management and send management can be difficult. What problems is Iterable solving and how is that benefiting you? Getting news in front of our audience in a fast manner. We beat the competition.

"A consistently reliable marketing platform"

What do you like best about Iterable? What I like most about Iterable are its ease of use and top-notch support. What do you dislike about Iterable? There have been some questionable update roll-outs; however, bugs and bumps were addressed swiftly. What problems is Iterable solving and how is that benefiting you? We can communicate with our customers and subscribers, and Iterable makes that beyond easy.

"Great!"

What do you like best about Iterable? How easy and friendly the UI is. It's easy to get to where you need to go. What do you dislike about Iterable? The messaging insights can be confusing to operate at times. What problems is Iterable solving and how is that benefiting you? Email and SMS. We have a vast audience, and Iterable has helped tremendously in helping us reach them. We recently integrated SMS into our marketing strategy and it has helped immensely.

"Great user interface backed by top notch customer support"

What do you like best about Iterable? Iterable is well documented and has a visually appealing, intuitive interface while at the same time having the features I need to deliver highly segmented interactions to my audience. What do you dislike about Iterable? It would be nice to have a universal suppository for all of my content snippets so that I could refer to them across projects. I'd also like to have more control over what days of the week I send emails in journeys without a lot of ...

"We love Iterable for our healthtech company"

What do you like best about Iterable? Iterable connects with our tech stack, including our product, to allow us to highly personalize subscriber communications. It is easy to build out journeys, design templates and send blasts. Being a healthcare company, we have to be HIPAA compliant, and Iterable was by far the best HIPAA-compliant marketing suite for us. What do you dislike about Iterable? We have had a few challenges around our data integration with Mixpanel. However, the Iterable team ...

"Great Automation partner for growing business!"

What do you like best about Iterable? We have found Iterable to be a great partner in pushing the boundaries of our we think about our data. They have listened to our needs and worked to find solutions that fit our business, even if they aren't off the shelf. The on-call support team is excellent. I also very much appreciate exposure to the annual Activate Summit. What do you dislike about Iterable? Our business is not Retail so some of our use cases push beyond the norm and the vast ...

"Making Lifecycle Marketing Simple"

What do you like best about Iterable? I've used multiple ESPs and I find Iterable to be top-tier. It possesses an amazing balance between providing dynamic features for automation across multiple channels and a reliable support team to troubleshoot any issues experienced. I have already recommended Iterable to another brand for a separate project. What do you dislike about Iterable? I wouldn't say there is something I "dislike" however, I would love to see Iterable offer additional dynamic ...

"Fantastic and Wonderful"

What do you like best about Iterable? Iterable has allowed us to grow our marketing program in ways we didn't know were possible. What do you dislike about Iterable? There are still some in workflow throttling that we use that could be improved, along with our dynamic to static list conversions that sometimes fail What problems is Iterable solving and how is that benefiting you? Optimizing sends based on time zones has allowed us to personalize our users' content to maximize engagement. And ...

"The best ESP on the market"

What do you like best about Iterable? I've worked in Iterable at 3 companies and it is hands down the best ESP out there. A few things I love: - Snippets allow you to create content in one place and apply it to as many emails as you want. This makes updates SO much easier. No other tool has this feature. - The segmentation tool allows you to cross reference date and profile/event data, for example, allowing you to create incredibly segmented lists. - Amazing support. Everyone at Iterable is ...

"Fantastic product, fantastic Customer Success Managers!"

What do you like best about Iterable? Iterable provides a fantastic product for all things lifecycle marketing. Their customer service and success managers go above and beyond for their customers. What do you dislike about Iterable? I would like the knowledge base to be a bit more user friendly - sometimes very hard to look up a specific question. What problems is Iterable solving and how is that benefiting you? All things lifecycle marketing - we can reach our customers in one easy project.