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8.5

Spot Score

Iterable

Iterable Reviews in June 2025: User Ratings, Pros & Cons

Streamline your marketing efforts with Iterable.

4.2

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Iterable Reviews & Ratings

4.2

Very Good

Based on 215 ratings & 319 reviews

Rating Distribution

Excellent

(266)

Very Good

(42)

Good

(6)

Poor

(4)

Terible

(1)

Expert's Review

Iterable emerges as an impressively robust and versatile marketing automation platform tailored for modern businesses. Its user-friendly interface, intuitive journey builder, and dynamic personalization capabilities make it a standout choice for marketers seeking to streamline their multi-channel campaigns. Users consistently praise the ease of creating advanced, ...Read more

Iterable pros and cons

  • Intuitive and user-friendly interface, enabling marketers of varying technical expertise to create campaigns efficiently.

  • Strong personalization and segmentation features, allowing for highly targeted messaging across multiple channels.

  • Impressive journey-building capabilities with automation, simplifying complex customer workflows and reducing manual effort.

  • Excellent customer support, including quick response times and dedicated account managers who are highly involved and solution-focused.

  • Limited native integrations and marketplace options, requiring manual workarounds or reliance on external tools for certain functionalities.

  • Some aspects of the user interface, like audience creation or journeys, can feel tedious or unintuitive, especially for newcomers.

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Showing 81-90 out of 319

AU

Anonymous User

04/18/23

5 out of 5

"Comprehensive notifications platform"

What do you like best about Iterable? Scalable solution for user engagement and notifications, simple to set up and use from a technical perspective. We have a great relationship with our account representatives so it's a breeze if or when our team encounters any issues or has questions about best using the platform. What do you dislike about Iterable? It can be difficult to accurately predict email volumes and subscriber volumes, which directly impacts our contract and pricing, but our ...

Read more

AU

Anonymous User

04/18/23

5 out of 5

"I've worked with Iterable for over 5 years."

What do you like best about Iterable? Iterable has an intuitive UI and makes creating campaigns and measuring success a breeze. Plus, it's easy to tailor to each company's specific needs. What do you dislike about Iterable? I wish the reporting structure was more customizable. We can get all the info we need, but it's not always structured how we need it. What problems is Iterable solving and how is that benefiting you? Iterable allows us to move quickly. We can create new campaigns fast ...

Read more

KL

Kelly L

04/18/23

5 out of 5

"Senior Director, Audience Relationships"

What do you like best about Iterable? The support we have received from the team has been exceptional. Everyone from the sales team to the onboarding team has been so easy to work with and communication has gone above and beyond. What do you dislike about Iterable? There is nothing that I really dislike but there are some features and potential product roadmap items that we feel are very important to our business. We are hoping that in the near future we can get these items priortized. What ...

Read more

KL

Kelly L

04/18/23

5 out of 5

"Senior Director, Audience Relationships"

What do you like best about Iterable? The support we have received from the team has been exceptional. Everyone from the sales team to the onboarding team has been so easy to work with and communication has gone above and beyond. What do you dislike about Iterable? There is nothing that I really dislike but there are some features and potential product roadmap items that we feel are very important to our business. We are hoping that in the near future we can get these items priortized. What ...

Read more

KS

Krish S

04/18/23

5 out of 5

"Great CSM and implementation team with solid AI suite"

What do you like best about Iterable? The CSM team is incredible The SE team is really interested in learning about your business before suggesting architecture What do you dislike about Iterable? It is important to give feedback to your tech support team to ensure you are aligned to the best possible tech support invidual What problems is Iterable solving and how is that benefiting you? Heavily automating our audience workflows for onboarding, post sale and abandon campaigns

AU

Anonymous User

04/18/23

5 out of 5

"I've worked with Iterable for over 5 years."

What do you like best about Iterable? Iterable has an intuitive UI and makes creating campaigns and measuring success a breeze. Plus, it's easy to tailor to each company's specific needs. What do you dislike about Iterable? I wish the reporting structure was more customizable. We can get all the info we need, but it's not always structured how we need it. What problems is Iterable solving and how is that benefiting you? Iterable allows us to move quickly. We can create new campaigns fast ...

Read more

AU

Anonymous User

04/18/23

5 out of 5

"Great product!"

What do you like best about Iterable? It's helped simplify and automate more of our emails across the board. The journeys feature has allowed us more control on some of our most important emails each year. What do you dislike about Iterable? Nothing is coming to mind as of now, so of it will be taken care of in the product update. What problems is Iterable solving and how is that benefiting you? We previously didn't have the ability to trigger some emails for projects built on other ...

Read more

KS

Krish S

04/18/23

5 out of 5

"Great CSM and implementation team with solid AI suite"

What do you like best about Iterable? The CSM team is incredible The SE team is really interested in learning about your business before suggesting architecture What do you dislike about Iterable? It is important to give feedback to your tech support team to ensure you are aligned to the best possible tech support invidual What problems is Iterable solving and how is that benefiting you? Heavily automating our audience workflows for onboarding, post sale and abandon campaigns

NL

Nancy L

04/18/23

5 out of 5

"User Friendly"

What do you like best about Iterable? Really user friendly. We are able to create and manage our campaigns easily and fast and we've never had a problem with iterable in over a year. What do you dislike about Iterable? The fact that we can't convert a dynamic list into Static if is greater than 5,000,000. We have to do it through a journey. What problems is Iterable solving and how is that benefiting you? Have enough data about our subcribers

AU

Anonymous User

04/18/23

5 out of 5

"Great product!"

What do you like best about Iterable? It's helped simplify and automate more of our emails across the board. The journeys feature has allowed us more control on some of our most important emails each year. What do you dislike about Iterable? Nothing is coming to mind as of now, so of it will be taken care of in the product update. What problems is Iterable solving and how is that benefiting you? We previously didn't have the ability to trigger some emails for projects built on other ...

Read more

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].