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8.5

Spot Score

Iterable

Iterable Reviews in June 2025: User Ratings, Pros & Cons

Streamline your marketing efforts with Iterable.

4.2

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Iterable Reviews & Ratings

4.2

Very Good

Based on 215 ratings & 319 reviews

Rating Distribution

Excellent

(266)

Very Good

(42)

Good

(6)

Poor

(4)

Terible

(1)

Expert's Review

Iterable emerges as an impressively robust and versatile marketing automation platform tailored for modern businesses. Its user-friendly interface, intuitive journey builder, and dynamic personalization capabilities make it a standout choice for marketers seeking to streamline their multi-channel campaigns. Users consistently praise the ease of creating advanced, ...Read more

Iterable pros and cons

  • Intuitive and user-friendly interface, enabling marketers of varying technical expertise to create campaigns efficiently.

  • Strong personalization and segmentation features, allowing for highly targeted messaging across multiple channels.

  • Impressive journey-building capabilities with automation, simplifying complex customer workflows and reducing manual effort.

  • Excellent customer support, including quick response times and dedicated account managers who are highly involved and solution-focused.

  • Limited native integrations and marketplace options, requiring manual workarounds or reliance on external tools for certain functionalities.

  • Some aspects of the user interface, like audience creation or journeys, can feel tedious or unintuitive, especially for newcomers.

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].