Iterable Reviews in June 2025: User Ratings, Pros & Cons

"Great onboarding, lots of features"

What do you like best about Iterable? I've used several different ESPs and CRMs and so far Iterable is at the top of the list. The Iterable academy makes it easy to learn the platform step by step. What do you dislike about Iterable? I wish there were more native integrations available What problems is Iterable solving and how is that benefiting you? We are able to send more data directly to Iterable than to our previous platform - making it much easier to segment users and send them ...

"Iterable has been a game changer!"

What do you like best about Iterable? Iterable has made our customer journeys more efficient and requires less manual work from our small team. The onboarding process was quick and the team was helpful throughout not only implementation but also as we continue to use the product - available really anytime we have even the smallest question. Being able to personalize the customer journey and experience has improved our customers' overall experience with our product. What do you dislike about ...

"Easy to use"

What do you like best about Iterable? Display and up to date features. Customer support. Easy of use. What do you dislike about Iterable? The schedule buttom is right next to the send now buttom. Experiments appear active even before the send date What problems is Iterable solving and how is that benefiting you? Manually emailing

"Powerful analytics"

What do you like best about Iterable? Iterable helps to acheive business goals for our lifecycle team with easy-to-use platform capabilities. We're able to execute on strategies quickly for big wins due to majority of functionalities needed already exisiting (and if not, the iterable team is great at providing alternative solutions) What do you dislike about Iterable? the only downside is the occasional outages which is realitively normal for most ESPs What problems is Iterable solving and ...

"Extremely User Friendly and Sophisticated"

What do you like best about Iterable? This tool allows for sophisticated email marketing without knowledge of HTML. Templates, lists, segmentation, and testing are all easy to use. Customer support is high quality--my dedicated technician is always available to answer questions or help me develop strategy/conduct experiments. What do you dislike about Iterable? Sometimes it's hard to keep up with new features. What problems is Iterable solving and how is that benefiting you? Email marketing ...

"Intuitive and customizable marketing channel platform"

What do you like best about Iterable? Iterable is a very adaptable platform for the various diverse needs that my company and I have. We utilize Iterable not only for our own fairly straightforward D2C communications, but we're able to use Iterable's project settings to create unique platforms for our enterprise clients. For example, we have one project with a client where their agents are set as the users. User profiles update automatically when a new customer is logged with an agent/user, ...

"A Robust, Intuitive ESP"

What do you like best about Iterable? Iterable is an easy to use, intuitive ESP. Coming from company that uses lots of dynamic fields and templates, I am impressed with the amount of data that Iterable is able to hold and reference. Additionally, the customer support through the platform and through our account representative is immediate and helpful. What do you dislike about Iterable? The journey capabilities could be further built out to allow things like a send limit per day (not just ...

"A really refreshing experience"

What do you like best about Iterable? As a former I.T. professional, I've sat through a LOT of software pitches. The folks at Iterable were never pushy, always took plenty of time to allow the natural sales process, and truly knew their product. The innovative things that can be done are staggering. What do you dislike about Iterable? I don't have much to say that is negative. Not because there aren't potentially negative things to say, but because my role in the onboarding is mostly over. ...

"Top tier platform with incredible support and partnership"

What do you like best about Iterable? The platform itself is very intuitive, and the latest updates to the UI have been very nice to see more modernized. The reporting and analytics are very well detailed, and the level of hands-on support and partnership that the company provides is incredible. What do you dislike about Iterable? Some additional features around building audiences would be nice. What problems is Iterable solving and how is that benefiting you? Engaging with our players and ...

"Easy to use with great tools"

What do you like best about Iterable? The ease of use and number of features. Migration from previous software was sleek and well managed from the Iterable team What do you dislike about Iterable? In the main it's great, but i do find it difficult to find out what customers have been removed and for what reason when creating a campaign sometimes What problems is Iterable solving and how is that benefiting you? Automation of communcation to our customers