Hotjar Reviews in July 2025: User Ratings, Pros & Cons

works as advertised

What do you like best? heatmaps and ease of setup were probably the best parts What do you dislike? nothing, the product was great and served my purposes What problems are you solving with the product? What benefits have you realized? usability and A/B testing

Best tool for user insights and tracking data

What do you like best? Ease of implementation is best for folks who do not have a developer on hand. Additionally, it takes little time to setup recordings, heatmaps, and any other features within the tool. What do you dislike? I would like to see improvements when it comes to analyzing recordings. It's a bit cumbersome at the moment. The filtering is good, but can be tweaked from a UI standpoint -- it's functional, though Recommendations to others considering the product Spend more ...

Best tool for user insights and tracking data

What do you like best? Ease of implementation is best for folks who do not have a developer on hand. Additionally, it takes little time to setup recordings, heatmaps, and any other features within the tool. What do you dislike? I would like to see improvements when it comes to analyzing recordings. It's a bit cumbersome at the moment. The filtering is good, but can be tweaked from a UI standpoint -- it's functional, though Recommendations to others considering the product: ...

Best way to know about your customers

What do you like best? You can track every single user with their activities. What do you dislike? Doesn't capture full recording of a particular customer What business problems are you solving with the product? What benefits have you realized? I was unable to see what my users are doing in my platform. With hotjar I can do so.

Best way to know about your customers

What do you like best? You can track every single user with their activities. What do you dislike? Doesn't capture full recording of a particular customer What problems are you solving with the product? What benefits have you realized? I was unable to see what my users are doing in my platform. With hotjar I can do so.

Really great inexpensive tool

What do you like best? Very affordable tool that keeps getting better. The recording sessions capability can really make a difference. What do you dislike? The fact you have to keep turning the recording and heat mapping on again every so often. Once you setup them, they go up to a certain number, then they stop. What problems are you solving with the product? What benefits have you realized? User Experience. Knowing where your visitors struggle on your site is fantastic.

Really great inexpensive tool

What do you like best? Very affordable tool that keeps getting better. The recording sessions capability can really make a difference. What do you dislike? The fact you have to keep turning the recording and heat mapping on again every so often. Once you setup them, they go up to a certain number, then they stop. What business problems are you solving with the product? What benefits have you realized? User Experience. Knowing where your visitors struggle on your site is fantastic.

If it weren't for Hotjar, I'd be struggling with online marketing.

PROS & CONS What are the best aspects of this product? We're able to decode analytical data with Hotjar. When we're clueless with drops or peaks, we deploy Hotjar user recordings, view polls, and end up finding behaviour patterns or bottlenecks that triggered such loss of data. Life would be impossible without user recordings that have been filtered with UTM parameters. Hotjar is such an invaluable asset for me. What aspects are problematic or could work better? It's imposssible to ...

Great insights to web traffic

What do you like best? The live recordings, funnels and heat maps are awesome for monitoring web traffic and user experience. It gives you a lot of insights to be able to make more informed decisions when designing websites. What do you dislike? While I love the funnels, it can sometimes be hard to find areas to apply them. I see people bouncing around websites more often than going down a specific path. It would be great to have something that shows the most common paths. ...

Great insights to web traffic

What do you like best? The live recordings, funnels and heat maps are awesome for monitoring web traffic and user experience. It gives you a lot of insights to be able to make more informed decisions when designing websites. What do you dislike? While I love the funnels, it can sometimes be hard to find areas to apply them. I see people bouncing around websites more often than going down a specific path. It would be great to have something that shows the most common paths. ...