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9.6

Spot Score

Hotjar - Heat Map Software

Hotjar Reviews in July 2025: User Ratings, Pros & Cons

Unlocking user behavior for website success.

4.1

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Hotjar Reviews & Ratings

4.1

Very Good

Based on 1267 ratings & 359 reviews

Rating Distribution

Excellent

(240)

Very Good

(92)

Good

(20)

Poor

(3)

Terible

(4)

Expert's Review

Hotjar stands out as a powerful and user-friendly tool for website optimization and user behavior analysis. Users appreciate its comprehensive features like session recordings, heatmaps, and user-friendly interface, making it valuable for improving website performance and user experience. The ability to analyze visitor activity and generate actionable insights is ...Read more

Hotjar pros and cons

  • Provides valuable insights into user behavior, enhancing website optimization.

  • User-friendly interface, easy to set up and use for users without technical knowledge.

  • Offers features like heatmaps, recordings, surveys, and feedback tools.

  • Powerful tool for tracking user interactions, including clicks, scrolls, and site navigation.

  • Some limitations in integration options with other tools.

  • Pricing may be a concern for some users, especially with recent changes.

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Showing 251-260 out of 359

12/30/17

4 out of 5

Just buy the damm thing, if you can't get ROI from it you're doing something wrong

What do you like best? The possibility to record visitor on your website. Keep recording and doing funnel analys, you will always find something to fix on your site -> increased conversions and sales What do you dislike? I am unsure about the percentage of visitors that actually are recorded. We felt that the software recorded way fever visitors then what we expected. Recommendations to others considering the product Just watching recordings of your visitors should give you ...

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12/29/17

5 out of 5

Great Product AND Service

What do you like best? I like the combination of video capture and heat maps. I also really LOVE how accessible the team has been to my needs - always quick to respond to a chat or an email. There are other tools I plan to use but have not so far. I started with the free version for a client while consulting. This proved to be a great introduction to the product. When I went in-house at Qvinci, we had higher traffic volumes across our web properties so I began using the paid version. Both ...

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CE

Christian E

12/29/17

5 out of 5

Great Product AND Service

What do you like best? I like the combination of video capture and heat maps. I also really LOVE how accessible the team has been to my needs - always quick to respond to a chat or an email. There are other tools I plan to use but have not so far. I started with the free version for a client while consulting. This proved to be a great introduction to the product. When I went in-house at Qvinci, we had higher traffic volumes across our web properties so I began using the paid version. ...

Read more

UI

User in Hospitality

12/28/17

5 out of 5

Amazing Insights for Any Budget!

What do you like best? Allows for true assessment of design and content engagement, at a very low price. We test and measure landing pages prior to a full roll out, and have identified many bugs through viewing session recordings. What do you dislike? Would like better tracking by campaign / source. What problems are you solving with the product? What benefits have you realized? Testing engagement of landing pages, visualization of check out and lead gen funnels.

12/28/17

5 out of 5

Amazing Insights for Any Budget!

What do you like best? Allows for true assessment of design and content engagement, at a very low price. We test and measure landing pages prior to a full roll out, and have identified many bugs through viewing session recordings. What do you dislike? Would like better tracking by campaign / source. What business problems are you solving with the product? What benefits have you realized? Testing engagement of landing pages, visualization of check out and lead gen funnels.

12/27/17

4.5 out of 5

Hotjar is simple to use; provides insights

What do you like best? Hotjar is really easy to set up and start tracking your web activities like heat map, click map, visitor recording...plus the survey tool is helpful. What do you dislike? no complaints so far... wish the survey tool can be more customizable Recommendations to others considering the product you can always start with the free version to try it out and see if it fits your business and marketing needs. What business problems are you solving with the product? What ...

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TM

Toby M

12/27/17

4.5 out of 5

Hotjar is simple to use; provides insights

What do you like best? Hotjar is really easy to set up and start tracking your web activities like heat map, click map, visitor recording...plus the survey tool is helpful. What do you dislike? no complaints so far... wish the survey tool can be more customizable Recommendations to others considering the product: you can always start with the free version to try it out and see if it fits your business and marketing needs. What problems are you solving with the product? ...

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12/26/17

5 out of 5

I love hotjar!

What do you like best? This product works and does exactly what it says it will do, a rare feature for saas companies these days. I've been using Hotjar for many years now and it seems like they keep rolling out features. As they have added additional features I've tried them all, and while I can't say I still use all of them I can say that they all do exactly what they say they are going to do, and do it well. What do you dislike? Hotjar has a hard time rendering my content for the ...

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BW

Brandon W

12/26/17

5 out of 5

I love hotjar!

What do you like best? This product works and does exactly what it says it will do, a rare feature for saas companies these days. I've been using Hotjar for many years now and it seems like they keep rolling out features. As they have added additional features I've tried them all, and while I can't say I still use all of them I can say that they all do exactly what they say they are going to do, and do it well. What do you dislike? Hotjar has a hard time rendering my content for the ...

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12/20/17

4 out of 5

works as advertised

What do you like best? heatmaps and ease of setup were probably the best parts What do you dislike? nothing, the product was great and served my purposes What business problems are you solving with the product? What benefits have you realized? usability and A/B testing

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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