Hotjar Reviews in July 2025: User Ratings, Pros & Cons

Great product for heatmaps and so much more!

What do you like best? We use the free version, which still has some great functions What do you dislike? Doesn't work as seamlessly with GTM, we have found. What business problems are you solving with the product? What benefits have you realized? Helps us to understand user behaviour on site and better optimise our website

Ultimate Visibility

What do you like best? IT HELPS YOU GO PAST THE DATA and look at how users are behaving on your website. What do you dislike? It is a challenge to go through the data and determine actionable decisions. What business problems are you solving with the product? What benefits have you realized? How to convert more users.

Ultimate Visibility

What do you like best? IT HELPS YOU GO PAST THE DATA and look at how users are behaving on your website. What do you dislike? It is a challenge to go through the data and determine actionable decisions. What problems are you solving with the product? What benefits have you realized? How to convert more users.

Great tool to help understand user behaviour

What do you like best? Easy to use interface and very affordable for the features you get. Visitor recordings and heatmaps are great tools to monitor user behaviour and interactions. The feedback and data gathered can provide great insights that will help you optimise your website. What do you dislike? Would like to be able to better customise survey targeting. Hotjar only records a sample of users and therefore doesn’t capture all the data we need. Recommendations to others ...

Great tool to help understand user behaviour

What do you like best? Easy to use interface and very affordable for the features you get. Visitor recordings and heatmaps are great tools to monitor user behaviour and interactions. The feedback and data gathered can provide great insights that will help you optimise your website. What do you dislike? Would like to be able to better customise survey targeting. Hotjar only records a sample of users and therefore doesn’t capture all the data we need. Recommendations to others ...

Sexy reports, but in most cases - not revealing big insights

What do you like best? Heatmaps are nice looking, great for communicating visual click behavior issues, and Hotjar's UI is very intuitive and easy to use. What do you dislike? In reality, heat map reports are rarely useful. They usually tell a story you already know. If the correlation between eye-gaze and cursor movements were academically established, heat map reports would have been a great tool for discovering online behavioral opportunities and gaps. But in reality, the ...

Sexy reports, but in most cases - not revealing big insights

What do you like best? Heatmaps are nice looking, great for communicating visual click behavior issues, and Hotjar's UI is very intuitive and easy to use. What do you dislike? In reality, heat map reports are rarely useful. They usually tell a story you already know. If the correlation between eye-gaze and cursor movements were academically established, heat map reports would have been a great tool for discovering online behavioral opportunities and gaps. But in reality, the ...

Valuable, well functioning tool set

What do you like best? Aside from the great toolset and the valuable insights I can derive through its use, its ease of deployment and high rate of function stand out when compared to other data collection tools, particularly when your backend deployment has some complexity to it What do you dislike? I would like to have more control over the length of time for which data collection spans. Recommendations to others considering the product: The cost is relatively low for the ...

Valuable, well functioning tool set

What do you like best? Aside from the great toolset and the valuable insights I can derive through its use, its ease of deployment and high rate of function stand out when compared to other data collection tools, particularly when your backend deployment has some complexity to it What do you dislike? I would like to have more control over the length of time for which data collection spans. Recommendations to others considering the product The cost is relatively low for the quality ...

Great tool for heat-maps and user recordings

What do you like best? Ease of use Heatmaps Funnels Site-recordings What do you dislike? Difficulty sorting site-recordings The need to continually reenable recordings Recommendations to others considering the product If you want a user-friendly tool that provides deep levels of insight without much hassle, look no further. What business problems are you solving with the product? What benefits have you realized? Watching user activity on the website to see areas where ...