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9.6

Spot Score

Hotjar - Heat Map Software

Hotjar Reviews in July 2025: User Ratings, Pros & Cons

Unlocking user behavior for website success.

4.1

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Hotjar Reviews & Ratings

4.1

Very Good

Based on 1267 ratings & 359 reviews

Rating Distribution

Excellent

(240)

Very Good

(92)

Good

(20)

Poor

(3)

Terible

(4)

Expert's Review

Hotjar stands out as a powerful and user-friendly tool for website optimization and user behavior analysis. Users appreciate its comprehensive features like session recordings, heatmaps, and user-friendly interface, making it valuable for improving website performance and user experience. The ability to analyze visitor activity and generate actionable insights is ...Read more

Hotjar pros and cons

  • Provides valuable insights into user behavior, enhancing website optimization.

  • User-friendly interface, easy to set up and use for users without technical knowledge.

  • Offers features like heatmaps, recordings, surveys, and feedback tools.

  • Powerful tool for tracking user interactions, including clicks, scrolls, and site navigation.

  • Some limitations in integration options with other tools.

  • Pricing may be a concern for some users, especially with recent changes.

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Showing 221-230 out of 359

02/01/18

4.5 out of 5

Hotjar is a top notch heat mapping and cursor tracking tool

What do you like best? Hotjar has massively helped our team improve our platform and landing pages by understanding how individuals are using and interacting with our online environments. The easy to use user interface makes connecting pages a breeze, and the overall user experience when playing with reporting is top-notch. While the product is pricier than some, the in-suite features and functions are definitely worth the added cost. What do you dislike? My biggest gripe with Hotjar ...

Read more

UI

User in Financial Services

01/30/18

4 out of 5

User friend to obtain effective insights for your website engagment

What do you like best? The ease of set-up is great. Their heatmapping tool is my favorite portion. What do you dislike? Segmenting recordings is quite hard. You sometimes have too much content to go through. Recommendations to others considering the product: Great intro to heatmapping What problems are you solving with the product? What benefits have you realized? Website page performance from a UX/UI perspective.

01/30/18

4 out of 5

User friend to obtain effective insights for your website engagment

What do you like best? The ease of set-up is great. Their heatmapping tool is my favorite portion. What do you dislike? Segmenting recordings is quite hard. You sometimes have too much content to go through. Recommendations to others considering the product Great intro to heatmapping What business problems are you solving with the product? What benefits have you realized? Website page performance from a UX/UI perspective.

MS

Maria S

01/29/18

3 out of 5

Useful software but you can't fully depend on it

What do you like best? I like the fact that it was very visual and that it gives you different options to view your visitors and how they seethe page. It's quite detailed and I enjoy the fact that based on their input you can adapt the content on your website to make it more consumable What do you dislike? I dislike the fact that you can't know for sure if they arecapturing all the traffic on your website. Maybe it's a problem of our own website, but it seems to capture lots of ...

Read more

01/29/18

3 out of 5

Useful software but you can't fully depend on it

What do you like best? I like the fact that it was very visual and that it gives you different options to view your visitors and how they seethe page. It's quite detailed and I enjoy the fact that based on their input you can adapt the content on your website to make it more consumable What do you dislike? I dislike the fact that you can't know for sure if they arecapturing all the traffic on your website. Maybe it's a problem of our own website, but it seems to capture lots of ...

Read more

01/26/18

3.5 out of 5

Great UX and good value

What do you like best? Love the ability to do heatmapping and session replays on one platform and work between multiple companies as an agency What do you dislike? No full integration with Optimizely, some issues with CSS coming through What business problems are you solving with the product? What benefits have you realized? Website optimization

UI

User in Computer Software

01/26/18

3.5 out of 5

Great UX and good value

What do you like best? Love the ability to do heatmapping and session replays on one platform and work between multiple companies as an agency What do you dislike? No full integration with Optimizely, some issues with CSS coming through What problems are you solving with the product? What benefits have you realized? Website optimization

01/25/18

5 out of 5

Hotjar Review

What do you like best? Tracking intent and conversion paths through heat maps. Very intuitive user experience. What do you dislike? Nothing on the product side, but we've found heatmaps to be only as good as your sample size - it can be difficult to get an adequate sample size for micro-moments - but this is no fault of the tool. Recommendations to others considering the product Consider specifically, your goals in CRO before you engage. Start a trial and you should know relatively ...

Read more

UI

User in Wireless

01/25/18

5 out of 5

Hotjar Review

What do you like best? Tracking intent and conversion paths through heat maps. Very intuitive user experience. What do you dislike? Nothing on the product side, but we've found heatmaps to be only as good as your sample size - it can be difficult to get an adequate sample size for micro-moments - but this is no fault of the tool. Recommendations to others considering the product: Consider specifically, your goals in CRO before you engage. Start a trial and you should know ...

Read more

UI

User in Computer Software

01/22/18

4.5 out of 5

Great product for heatmaps and so much more!

What do you like best? We use the free version, which still has some great functions What do you dislike? Doesn't work as seamlessly with GTM, we have found. What problems are you solving with the product? What benefits have you realized? Helps us to understand user behaviour on site and better optimise our website

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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