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9.6

Spot Score

Hotjar - Heat Map Software

Hotjar Reviews in July 2025: User Ratings, Pros & Cons

Unlocking user behavior for website success.

4.1

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Starts from $39/Month, also offers free forever plan

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Hotjar Reviews & Ratings

4.1

Very Good

Based on 1267 ratings & 359 reviews

Rating Distribution

Excellent

(240)

Very Good

(92)

Good

(20)

Poor

(3)

Terible

(4)

Expert's Review

Hotjar stands out as a powerful and user-friendly tool for website optimization and user behavior analysis. Users appreciate its comprehensive features like session recordings, heatmaps, and user-friendly interface, making it valuable for improving website performance and user experience. The ability to analyze visitor activity and generate actionable insights is ...Read more

Hotjar pros and cons

  • Provides valuable insights into user behavior, enhancing website optimization.

  • User-friendly interface, easy to set up and use for users without technical knowledge.

  • Offers features like heatmaps, recordings, surveys, and feedback tools.

  • Powerful tool for tracking user interactions, including clicks, scrolls, and site navigation.

  • Some limitations in integration options with other tools.

  • Pricing may be a concern for some users, especially with recent changes.

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Showing 211-220 out of 359

ES

Executive Sponsor in Internet

03/30/18

4.5 out of 5

Great product and on boarding experience

What do you like best? Ease of use and the ability to see scroll, movement as well as clicks What do you dislike? Cannot separate out new from repeat visitors What problems are you solving with the product? What benefits have you realized? To see where users are clicking on our web site to inform better design. We've already made changes based on learnings and we've only been using hotjar for a couple weeks.

AI

Administrator in Telecommunications

03/21/18

4.5 out of 5

Great tool to figure out what's going on on the website

What do you like best? The heatmaps - they are a great way to visualise the user journey. What do you dislike? there isn't anything in particular that I dislike What problems are you solving with the product? What benefits have you realized? How much information our website is missing and what and where we should fix

03/21/18

4.5 out of 5

Great tool to figure out what's going on on the website

What do you like best? The heatmaps - they are a great way to visualise the user journey. What do you dislike? there isn't anything in particular that I dislike What business problems are you solving with the product? What benefits have you realized? How much information our website is missing and what and where we should fix

D

Dixie

03/09/18

5 out of 5

A perfect tool that helps you understand customers.

PROS & CONS What are the best aspects of this product? Hotjar does a good job gathering a plethora of useful data. You can see each user's interaction in the site, app, and even from their own devices. With this, you're able to acquire aspects of your product and assist your customers in so many ways. You can create surveys or polls. You can even track funnels of your preference and issues with forms. What aspects are problematic or could work better? There have been issues when ...

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AI

Agency in Marketing and Advertising

02/28/18

4.5 out of 5

Very effective product to validate your website performance

What do you like best? Heatmaps and recording features are spot on and help you understand your user behaviour better. The best part is that even with the free plan, HotJar offers a lot of features and functionality. What do you dislike? Rarely, I see that my recordings stop. Nowadays, HotJar has started to reduce the number of recordings with the free plan. Recommendations to others considering the product: You can start with the free plan and then consider going to the paid ...

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02/28/18

4.5 out of 5

Very effective product to validate your website performance

What do you like best? Heatmaps and recording features are spot on and help you understand your user behaviour better. The best part is that even with the free plan, HotJar offers a lot of features and functionality. What do you dislike? Rarely, I see that my recordings stop. Nowadays, HotJar has started to reduce the number of recordings with the free plan. Recommendations to others considering the product You can start with the free plan and then consider going to the paid plans. ...

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E

Erika

02/26/18

5 out of 5

Hotjar has been great!

PROS & CONS What are the best aspects of this product? I've been using Hotjar's free option and I like how you can record the screen of each user. This is can be particularly useful if you want to figure out the interaction of a user in a certain page as well as looking into what works and what doesn't. What aspects are problematic or could work better? I never had a chance to go deep to say anything negative with Hotjar. With their free option, you're limited to 300 onscreen ...

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S

Sharon

02/20/18

5 out of 5

Packed with a ton of features.

PROS & CONS What are the best aspects of this product? I like how they put together surveys, heatmaps, polls, funnels, and recording in a one convenient medium. One dashboard intended for a single code. It's easy to put up and a lot simpler to use. What aspects are problematic or could work better? I don't have the option to choose where my recordings are sourced from or even know what they're currently using. However, you have the ability to filter recordings right after. What ...

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D

Donnie

02/05/18

5 out of 5

An excellent tool for heatmapping offering useful insight.

PROS & CONS What are the best aspects of this product? This software is so easy to use. When the script is already laid out on the website, installing a heatmap recording is simple. Hotjar can also record user sessions. This lets you see recordings according to varying filters. What aspects are problematic or could work better? When it comes to heatmap recordings, it would be an improvement to have something that can record a tablet, desktop, or mobile. Recording devices can be ...

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AI

Administrator in Internet

02/01/18

4.5 out of 5

Hotjar is a top notch heat mapping and cursor tracking tool

What do you like best? Hotjar has massively helped our team improve our platform and landing pages by understanding how individuals are using and interacting with our online environments. The easy to use user interface makes connecting pages a breeze, and the overall user experience when playing with reporting is top-notch. While the product is pricier than some, the in-suite features and functions are definitely worth the added cost. What do you dislike? My biggest gripe with ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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