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9.6

Spot Score

Hotjar - Heat Map Software

Hotjar Reviews in July 2025: User Ratings, Pros & Cons

Unlocking user behavior for website success.

4.1

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Starts from $39/Month, also offers free forever plan

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Hotjar Reviews & Ratings

4.1

Very Good

Based on 1267 ratings & 359 reviews

Rating Distribution

Excellent

(240)

Very Good

(92)

Good

(20)

Poor

(3)

Terible

(4)

Expert's Review

Hotjar stands out as a powerful and user-friendly tool for website optimization and user behavior analysis. Users appreciate its comprehensive features like session recordings, heatmaps, and user-friendly interface, making it valuable for improving website performance and user experience. The ability to analyze visitor activity and generate actionable insights is ...Read more

Hotjar pros and cons

  • Provides valuable insights into user behavior, enhancing website optimization.

  • User-friendly interface, easy to set up and use for users without technical knowledge.

  • Offers features like heatmaps, recordings, surveys, and feedback tools.

  • Powerful tool for tracking user interactions, including clicks, scrolls, and site navigation.

  • Some limitations in integration options with other tools.

  • Pricing may be a concern for some users, especially with recent changes.

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Showing 191-200 out of 359

07/26/18

5 out of 5

Such a cool platform!

What do you like best? Heat maps are an awesome way to see if people are clicking where you think they are What do you dislike? Haven’t come across anything that I dislike What business problems are you solving with the product? What benefits have you realized? Testing messaging and CTAs

UI

User in Computer Software

07/26/18

5 out of 5

Such a cool platform!

What do you like best? Heat maps are an awesome way to see if people are clicking where you think they are What do you dislike? Haven’t come across anything that I dislike What problems are you solving with the product? What benefits have you realized? Testing messaging and CTAs

05/18/18

4.5 out of 5

Understand a LOT more than just history!

What do you like best? I love that I can see actual behavior of a web visitor -- their click through action, scroll patters, page-by-page content consumption, etc. So much richer than normal analytics, HotJar actually shows you precisely how your site is used! What do you dislike? Sometimes I want faster results from the recordings.... and sometimes it's difficult to track visitors on third-party sites where you cannot install the proper code. Recommendations to others considering ...

Read more

SF

Steve F

05/18/18

4.5 out of 5

Understand a LOT more than just history!

What do you like best? I love that I can see actual behavior of a web visitor -- their click through action, scroll patters, page-by-page content consumption, etc. So much richer than normal analytics, HotJar actually shows you precisely how your site is used! What do you dislike? Sometimes I want faster results from the recordings.... and sometimes it's difficult to track visitors on third-party sites where you cannot install the proper code. Recommendations to others ...

Read more

LK

Laurey-Anne K

05/01/18

5 out of 5

Amazing tool

What do you like best? I love how simple it is to set everything up, What do you dislike? Nothing, the tool works great is is so intuitive. Recommendations to others considering the product: It's a simple tool to test if this kind of analysis is the right way to go for you What problems are you solving with the product? What benefits have you realized? Hotjar allows me to get more information about where my customers get stuck on our site and what works well on the site.

05/01/18

5 out of 5

Amazing tool

What do you like best? I love how simple it is to set everything up, What do you dislike? Nothing, the tool works great is is so intuitive. Recommendations to others considering the product It's a simple tool to test if this kind of analysis is the right way to go for you What business problems are you solving with the product? What benefits have you realized? Hotjar allows me to get more information about where my customers get stuck on our site and what works well on the site.

GD

Greg D

05/01/18

4 out of 5

Great click mapping and consumer response tool

What do you like best? Hotjar is very easy to use, we had it up and running on our site in one day. The click mapping and session recording has been incredibly valuable for us to resolve technical issues and improve conversion. We didn't even know about the survey functionality when we started using it, and now we use it constantly for customer feedback. What do you dislike? The survey questions are a little limited, only 5 styles of questions available, and don't allow for much ...

Read more

05/01/18

4 out of 5

Great click mapping and consumer response tool

What do you like best? Hotjar is very easy to use, we had it up and running on our site in one day. The click mapping and session recording has been incredibly valuable for us to resolve technical issues and improve conversion. We didn't even know about the survey functionality when we started using it, and now we use it constantly for customer feedback. What do you dislike? The survey questions are a little limited, only 5 styles of questions available, and don't allow for much ...

Read more

H

Heidi

04/24/18

5 out of 5

An all-in-one solution that suits my needs well.

PROS & CONS What are the best aspects of this product? Hotjar did me a great deal by cutting down my subscriptions. With their visitor recordings, heatmpas, and survey widgets, I have a platform at my disposal with three essential features that's simple to use. What aspects are problematic or could work better? If you're asking me to spend a lot or even think about paying for a bunch of features with this software --- then you're dead wrong. I pay nothing and I get a ton of features ...

Read more

04/24/18

4.5 out of 5

Great tool to gain insight into your customer's behaviour

What do you like best? Hotjar is easy to implement (directly or via GTM, set up and use. Definite pros: heatmap, visual presentation of data, and recording function. It's a very versatile tool that have use for multiple departments withing the company. What do you dislike? No support for native apps. No other drawbacks really. What business problems are you solving with the product? What benefits have you realized? Hotjar proven to be invaluable tool not just for customer behavior ...

Read more

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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