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9.6

Spot Score

Hotjar - Heat Map Software

Hotjar Reviews in May 2025: User Ratings, Pros & Cons

Unlocking user behavior for website success.

4.1

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Starts from $39/Month, also offers free forever plan

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Hotjar Reviews & Ratings

4.1

Very Good

Based on 1267 ratings & 359 reviews

Rating Distribution

Excellent

(240)

Very Good

(92)

Good

(20)

Poor

(3)

Terible

(4)

Expert's Review

Hotjar stands out as a powerful and user-friendly tool for website optimization and user behavior analysis. Users appreciate its comprehensive features like session recordings, heatmaps, and user-friendly interface, making it valuable for improving website performance and user experience. The ability to analyze visitor activity and generate actionable insights is ...Read more

Hotjar pros and cons

  • Provides valuable insights into user behavior, enhancing website optimization.

  • User-friendly interface, easy to set up and use for users without technical knowledge.

  • Offers features like heatmaps, recordings, surveys, and feedback tools.

  • Powerful tool for tracking user interactions, including clicks, scrolls, and site navigation.

  • Some limitations in integration options with other tools.

  • Pricing may be a concern for some users, especially with recent changes.

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Showing 161-170 out of 359

01/17/19

4 out of 5

Great platform

What do you like best? I love the user interface of hotjar. It is very easy to navigate and understand and I like that it has heat maps and recordings. What do you dislike? I think hotjar does a great job, I think some more filters could be added to the heat maps and recording in the future. What business problems are you solving with the product? What benefits have you realized? I am solving the problem of being able to identify the most effective pages on my website.

01/09/19

5 out of 5

The best heatmaps around

What do you like best? Things don't need to be overly complicated and the team at Hotjar have not added a load of meaningless functionality at the expense of the user experience. I only use products that my team will understand and where I can present coherent information to them without the need for extra training. If you want to get everyone invested then this is a great start. What do you dislike? Nothing really. You'll need at least 500 users a day to get results in a meaningful ...

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EC

Ed C

01/09/19

5 out of 5

The best heatmaps around

What do you like best? Things don't need to be overly complicated and the team at Hotjar have not added a load of meaningless functionality at the expense of the user experience. I only use products that my team will understand and where I can present coherent information to them without the need for extra training. If you want to get everyone invested then this is a great start. What do you dislike? Nothing really. You'll need at least 500 users a day to get results in a ...

Read more

01/03/19

4 out of 5

Excellent Software for Understanding Website Visitor Interaction

What do you like best? The recordings are the most useful tool on Hotjar. With the ability to specify your search by custom URL, source, etc., you are able to see how users interact with your website. Specifically, you can follow along with their user journey through video, seeing clicks and movement. What do you dislike? I would love Hotjar to look into ways to integrate with other marketing software, such as HubSpot, Marketo, Salesforce, etc. They provide useful knowledge that would ...

Read more

KD

Kristen D

01/03/19

4 out of 5

Excellent Software for Understanding Website Visitor Interaction

What do you like best? The recordings are the most useful tool on Hotjar. With the ability to specify your search by custom URL, source, etc., you are able to see how users interact with your website. Specifically, you can follow along with their user journey through video, seeing clicks and movement. What do you dislike? I would love Hotjar to look into ways to integrate with other marketing software, such as HubSpot, Marketo, Salesforce, etc. They provide useful knowledge that ...

Read more

11/23/18

5 out of 5

Amazing,Simple, and Full of Features

What do you like best? I love the UI and I love all the features you have access to. I use it as an agency and the client management is very easy to learn and get used to. What do you dislike? Nothing Much, but the funnel tracking tool took a little getting used it. What business problems are you solving with the product? What benefits have you realized? The heat map tool helped me understand when users were scrolling off the page.

AI

Agency in Marketing and Advertising

11/23/18

5 out of 5

Amazing,Simple, and Full of Features

What do you like best? I love the UI and I love all the features you have access to. I use it as an agency and the client management is very easy to learn and get used to. What do you dislike? Nothing Much, but the funnel tracking tool took a little getting used it. What problems are you solving with the product? What benefits have you realized? The heat map tool helped me understand when users were scrolling off the page.

UI

User in Computer Software

10/17/18

4 out of 5

Easy-to-use visitor behavior trackign

What do you like best? Clean interface, easy to navigate; straightforward setup What do you dislike? Things don't always work exactly as expected What problems are you solving with the product? What benefits have you realized? we've learned a lot about how visitors to our site interact with our content, and we've been able to improve their experience because of these insights

10/17/18

4 out of 5

Easy-to-use visitor behavior trackign

What do you like best? Clean interface, easy to navigate; straightforward setup What do you dislike? Things don't always work exactly as expected What business problems are you solving with the product? What benefits have you realized? we've learned a lot about how visitors to our site interact with our content, and we've been able to improve their experience because of these insights

J

Julia

09/30/18

5 out of 5

An excellent software with an affordable price tag.

PROS & CONS What are the best aspects of this product? A reasonably priced software with a ton of features at your disposal (I can't think of another software like it). Session recording is incredibly well. At a low cost, I get to see my client's performance and behavior on the site. What aspects are problematic or could work better? We don't like its heatmpas and support. We feel they're disruptive when working with screen shots of pages we've selected. Sinc we opted for a cheap ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].