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9.6

Spot Score

Hotjar - Heat Map Software

Hotjar Reviews in May 2025: User Ratings, Pros & Cons

Unlocking user behavior for website success.

4.1

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Starts from $39/Month, also offers free forever plan

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Hotjar Reviews & Ratings

4.1

Very Good

Based on 1267 ratings & 359 reviews

Rating Distribution

Excellent

(240)

Very Good

(92)

Good

(20)

Poor

(3)

Terible

(4)

Expert's Review

Hotjar stands out as a powerful and user-friendly tool for website optimization and user behavior analysis. Users appreciate its comprehensive features like session recordings, heatmaps, and user-friendly interface, making it valuable for improving website performance and user experience. The ability to analyze visitor activity and generate actionable insights is ...Read more

Hotjar pros and cons

  • Provides valuable insights into user behavior, enhancing website optimization.

  • User-friendly interface, easy to set up and use for users without technical knowledge.

  • Offers features like heatmaps, recordings, surveys, and feedback tools.

  • Powerful tool for tracking user interactions, including clicks, scrolls, and site navigation.

  • Some limitations in integration options with other tools.

  • Pricing may be a concern for some users, especially with recent changes.

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Showing 141-150 out of 359

LS

Leen S

05/20/19

3.5 out of 5

Great Application for Tracking Site Visitor

What do you like best? The recordings and heatmaps are the most effective application on Hotjar. You will be able to find out how people interact with your web site. Particularly, it is possible to follow along with the user journey through recorded video clips and viewing mouse clicks and movements. Hotjar is simple to use and also the analytics are simple to comprehend. Also, the information it gives you is beneficial once you know what you should want. What do you dislike? The ...

Read more

05/20/19

3.5 out of 5

Great Application for Tracking Site Visitor

What do you like best? The recordings and heatmaps are the most effective application on Hotjar. You will be able to find out how people interact with your web site. Particularly, it is possible to follow along with the user journey through recorded video clips and viewing mouse clicks and movements. Hotjar is simple to use and also the analytics are simple to comprehend. Also, the information it gives you is beneficial once you know what you should want. What do you dislike? The price ...

Read more

05/19/19

2.5 out of 5

Hotjar - Cool for Seeing Real Time Patterns by Visitors

What do you like best? It’s really cool to see a visual of how someone navigated our website. Very insightful and the visual aspect is on point for us visual thinkers. What do you dislike? I’m not really sure we need hotjar on top of google analytics. The visual lines are great but it’s a lot to sort through. Google Analytics is a much more full tool to use that offers more functionality. I’d preferred to not have to use more than one too. What problems are you solving with the ...

Read more

UI

User in Information Technology and Services

05/19/19

2.5 out of 5

Hotjar - Cool for Seeing Real Time Patterns by Visitors

What do you like best? It’s really cool to see a visual of how someone navigated our website. Very insightful and the visual aspect is on point for us visual thinkers. What do you dislike? I’m not really sure we need hotjar on top of google analytics. The visual lines are great but it’s a lot to sort through. Google Analytics is a much more full tool to use that offers more functionality. I’d preferred to not have to use more than one too. What problems are you solving with the ...

Read more

GG

Gianluca G

05/10/19

2.5 out of 5

Good, but not at all

What do you like best? The services available in the free account What do you dislike? On the free account, when you fill the available recording snapshot slots, you have to delete some and restar the recording service manually. What problems are you solving with the product? What benefits have you realized? Hotjar helped me to know the movements and improve conversion on my site of the users

05/10/19

2.5 out of 5

Good, but not at all

What do you like best? The services available in the free account What do you dislike? On the free account, when you fill the available recording snapshot slots, you have to delete some and restar the recording service manually. What problems are you solving with the product? What benefits have you realized? Hotjar helped me to know the movements and improve conversion on my site of the users

04/16/19

3.5 out of 5

Still Testing, but Enjoying!

What do you like best? Obviously, the heatmap functionality is crucial to making key UI design choices. We've been waiting until we've received enough data to properly make decisions off it, but the signs are promising. What do you dislike? Not a huge fan of their analytics platform so far. I have barely used the product, so I'm sure it will flesh out more as I use the product. Recommendations to others considering the product N/A What business problems are you solving with the ...

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IA

Industry Analyst / Tech Writer in Information Technology and Services

04/16/19

3.5 out of 5

Still Testing, but Enjoying!

What do you like best? Obviously, the heatmap functionality is crucial to making key UI design choices. We've been waiting until we've received enough data to properly make decisions off it, but the signs are promising. What do you dislike? Not a huge fan of their analytics platform so far. I have barely used the product, so I'm sure it will flesh out more as I use the product. Recommendations to others considering the product: N/A What problems are you solving with the ...

Read more

04/13/19

3 out of 5

It is very useful to know what areas of your web page the visitor interacts

What do you like best? It has a very simple and easily accessible dashboard that has heat maps that have helped us understand the landing pages and test various parameters for many of our marketing / advertising campaigns. , recordings of visitors, funnels created, active surveys, surveys and recruiters. What do you dislike? Some features are blocked behind a payment wall and the organization of sites and companies can be confusing at times. What business problems are you solving with ...

Read more

MC

monica c

04/13/19

3 out of 5

It is very useful to know what areas of your web page the visitor interacts

What do you like best? It has a very simple and easily accessible dashboard that has heat maps that have helped us understand the landing pages and test various parameters for many of our marketing / advertising campaigns. , recordings of visitors, funnels created, active surveys, surveys and recruiters. What do you dislike? Some features are blocked behind a payment wall and the organization of sites and companies can be confusing at times. What problems are you solving with the ...

Read more

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].