Heap Reviews in May 2025: User Ratings, Pros & Cons

"In a crowded field, Heap stands out as the analytics platform that truly understands their customers"

What do you like best about Heap? Heap is remarkably easy to use. We exposed Heap to a few non-technical business analysts, all with zero prior experience in web analytics. In a matter of weeks, not only had they taught themselves how to use the software, but they were actually discovering valuable, actionable, and impactful insights through Heap. Plenty of software is easy to use; Heap makes it easy to bring value to your business.

"Grea user-level analytics with Heap"

What do you like best about Heap? Heap provides great user-level analytics, the data loads very fast, it gives the ability to send custom events via API and they offer quick and helpful customer support.

"Grea user-level analytics with Heap"

What do you like best about Heap? Heap provides great user-level analytics, the data loads very fast, it gives the ability to send custom events via API and they offer quick and helpful customer support.

"Excellent tool for analyzing user behaviour"

What do you like best about Heap? I can setup any metric at any time and I will have information about it What do you dislike about Heap?

"Excellent tool for analyzing user behaviour"

What do you like best about Heap? I can setup any metric at any time and I will have information about it What do you dislike about Heap?

"A useful alternative for Google Analytics"

What do you like best about Heap? The ability to define events and view them as part of a funnel is excellent for my line of work in digital marketing. What do you dislike about Heap?

"the platform surfaces better data than GA or Omniture but doesn't have a great way of pulling it out"

What do you like best about Heap? The funnel visualization report is very helpful and if I need specific information about a prospect and every unique data point about that visitor, that information is available. I also really like the graphs report and the ability to look at pathing data - CVR between users who saw X and the CVR between users who saw Y. That's very helpful information when you're trying to stand up remarketing streams or sequential data.

"the platform surfaces better data than GA or Omniture but doesn't have a great way of pulling it out"

What do you like best about Heap? The funnel visualization report is very helpful and if I need specific information about a prospect and every unique data point about that visitor, that information is available. I also really like the graphs report and the ability to look at pathing data - CVR between users who saw X and the CVR between users who saw Y. That's very helpful information when you're trying to stand up remarketing streams or sequential data.

"Easy to install and very useful to understand user behavior"

What do you like best about Heap? The best thing about heap was, it was very easy to setup. We are an early stage SAAS product and it is very important for us to understand user behavior and conversion funnels. Heap lets us track all of that without having to set up a lot of events individually.

"Intuitive and Instructional"

What do you like best about Heap? I've used several analytics platforms in the past, and Heap has by far made my job the easiest. I love their structured query builders and the insights and ideas you get from the builders themselves. As someone who is not super data savvy, this is a god send. Analytics were a frightening beast before I had the chance to use Heap.