Overview of Heap

Heap is an advanced product optimization tool that provides comprehensive data collection and organized processes for Product Managers. It enables data-driven decision-making and creates delightful digital experiences. With retroactive and codeless user analytics, Heap offers vast data access and granularity. This eliminates the need for developer resources and allows for insight gathering, hypothesis generation, and impact evaluation at any time. With the flexibility of Virtual Events, users can retroactively name, modify, merge or create new events without changing the underlying data or writing new tracking code. Heap's Autocapture and Virtual Events produce the most complete customer dataset, giving every team member instant access to behavioral insights for more informed decision-making.