NEWJoin 1M+ SaaS Professionals|Get Weekly Insights, Trends & Expert PicksSubscribe Free →

Spotsaas logo
Last updated:

9.8

Spot Score

Google Tag Manager - Tag Management Software

Google Tag Manager Pricing Plans & Top Alternatives in 2026

Streamline your web tagging process with ease.

Try for Free

User Ratings

Trusted by 254,745+ software buyers annually.

Main Features

  • Analytics
  • Custom JavaScript Tags
  • Data Privacy
  • Mobile App Support

Pricing

  • Google Tag Manager offers custom pricing plan

Try for Free

Google Tag Manager Pricing

Visit website
" Easy to manage website tags and script data in one central location."

Free Trial

Not available

Starting Price

Custom pricing

Free Plan

✓ Free forever

Pricing Model

FreemiumQuotation Based
Visit website

Google Tag Manager Pricing Plans Explained

Tag Manager

Individuals & small teams
  • Multi-user Support

  • Rule-based triggers

  • Support for Google and non-Google tags

  • Supports web, mobile app, and accelerated Mobile Pages (AMP)

  • Workspaces for concurrent tagging projects - 3

  • User and account administration

  • Support and Services - Self-service Help Center and community forums

Tag Manager 360

Growing teams & enterprises
  • Multi-user Support

  • Rule-based triggers

  • Support for Google and non-Google tags

  • Supports web, mobile app, and accelerated Mobile Pages (AMP)

  • Workspaces for concurrent tagging projects - Unlimited

  • Approval Workflows

  • Zones for large-scale implementations and to controlled access to tagging

  • User and account administration

Show more +

Need a plan for 50+ users?

Get volume pricing, dedicated onboarding, and a custom contract. Switching from another tool? Google Tag Manager supports data import to get you set up quickly.

Talk to Sales →

Pricing sourced from Google Tag Manager's official website as of May 2026. For the latest pricing, visit their website.

Best Google Tag Manager Alternatives (Free & Paid)

Recommended

Boost sales and engage customers ...

9.0

Excellent

Visit websiteCompare Google Tag Manager vs Outgrow

Recommended

Streamline your marketing efforts ...

9.8

Very Good

Visit websiteCompare Google Tag Manager vs ActiveCampaign

Recommended

Turn data into dollars with CleverTap.

9.8

Very Good

Visit websiteCompare Google Tag Manager vs CleverTap

Recommended

Boost your business with Moosend's ...

8.8

Very Good

Visit websiteCompare Google Tag Manager vs Moosend

Fuel your social media success with ...

8.6

Very Good

Compare Google Tag Manager vs Viraltag

Effortlessly manage your website's ...

8.5

Good

Compare Google Tag Manager vs Launch by Adobe

Streamline web activity and take ...

8.1

Excellent

Compare Google Tag Manager vs TagCommander

Streamline tag management headaches ...

7.3

Compare Google Tag Manager vs Tag Governance

Streamlining data tracking for top ...

9.1

Very Good

Compare Google Tag Manager vs Tealium iQ

Unlock the power of website analytics.

9.8

Excellent

Compare Google Tag Manager vs Google Analytics

Uncover web insights like never before.

7.9

Compare Google Tag Manager vs GingerTag

Unleash the power of data. Boost ...

Very Good

Compare Google Tag Manager vs TapAnalytics

Elevate Your Analytics Game with ...

7.4

Compare Google Tag Manager vs Tagmate

Manage tags with speed, privacy, ...

7.2

Compare Google Tag Manager vs Scale8

Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

Google Tag Manager offers a free plan (Freemium) with core features at no cost. You can upgrade to a paid plan anytime to unlock advanced features and higher limits.

Google Tag Manager offers Freemium, Quotation Based pricing. View all Google Tag Manager pricing plans →

The starting price is not disclosed by Google Tag Manager. You can visit Google Tag Manager pricing page to get the latest pricing.

Yes, Google Tag Manager offers a free plan (Freemium) so you can start using core features at no cost. Paid plans unlock advanced functionality.

Annual billing discounts vary by plan. Visit Google Tag Manager's pricing page to compare monthly vs annual rates.

Most SaaS products including Google Tag Manager allow you to cancel your subscription at any time. For monthly plans, cancellation typically takes effect at the end of the current billing cycle. For annual plans, refund policies vary — check Google Tag Manager's terms or contact their support team for details.

Google Tag Manager offers a free tier or trial that works well for small teams and startups just getting started. As you grow, paid plans provide more capacity and advanced features. See all plans to find the best fit.

Help & Contact

Google Tag Manager Support Options

Customer ServiceOnline
LocationMountain View, California

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

Grow your pipeline with buyers who are already looking for you

254,000+ buyers use Spotsaas every month to evaluate and shortlist software. Get in front of them — for free, or with a managed growth plan built around your category.