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Last updated:

9.8

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Google Tag Manager - Tag Management Software

Google Tag Manager Pricing Plans in 2026

Streamline your web tagging process with ease.

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User Ratings

Trusted by 2M+ software buyers annually.

Main Features

  • Analytics
  • Custom JavaScript Tags
  • Data Privacy
  • Mobile App Support

Pricing

  • Google Tag Manager offers custom pricing plan

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Google Tag Manager Pricing

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" Easy to manage website tags and script data in one central location."

Free Trial

Not available

Starting Price

Custom pricing

Free Plan

✓ Free forever

Pricing Model

FreemiumQuotation Based
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How much does Google Tag Manager cost?

Tag Manager

Individuals & small teams
  • Multi-user Support

  • Rule-based triggers

  • Support for Google and non-Google tags

  • Supports web, mobile app, and accelerated Mobile Pages (AMP)

  • Workspaces for concurrent tagging projects - 3

  • User and account administration

  • Support and Services - Self-service Help Center and community forums

Tag Manager 360

Growing teams & enterprises
  • Multi-user Support

  • Rule-based triggers

  • Support for Google and non-Google tags

  • Supports web, mobile app, and accelerated Mobile Pages (AMP)

  • Workspaces for concurrent tagging projects - Unlimited

  • Approval Workflows

  • Zones for large-scale implementations and to controlled access to tagging

  • User and account administration

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Need a plan for 50+ users?

Get volume pricing, dedicated onboarding, and a custom contract. Switching from another tool? Google Tag Manager supports data import to get you set up quickly.

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Pricing sourced from Google Tag Manager's official website as of May 2026. For the latest pricing, visit their website.

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Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

Google Tag Manager offers a free plan (Freemium) with core features at no cost. You can upgrade to a paid plan anytime to unlock advanced features and higher limits.

Google Tag Manager offers Freemium, Quotation Based pricing. View all Google Tag Manager pricing plans →

The starting price is not disclosed by Google Tag Manager. You can visit Google Tag Manager pricing page to get the latest pricing.

Yes, Google Tag Manager offers a free plan (Freemium) so you can start using core features at no cost. Paid plans unlock advanced functionality.

Annual billing discounts vary by plan. Visit Google Tag Manager's pricing page to compare monthly vs annual rates.

Most SaaS products including Google Tag Manager allow you to cancel your subscription at any time. For monthly plans, cancellation typically takes effect at the end of the current billing cycle. For annual plans, refund policies vary — check Google Tag Manager's terms or contact their support team for details.

Google Tag Manager offers a free tier or trial that works well for small teams and startups just getting started. As you grow, paid plans provide more capacity and advanced features. See all plans to find the best fit.

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  • Plan-by-plan price breakdown
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  • Hidden-cost and annual-discount notes

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Help & Contact

Google Tag Manager Support Options

Customer ServiceOnline
LocationMountain View, California

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].