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Last updated:

8.9

Spot Score

Google Optimize - AB Testing Software

Google Optimize Pricing Plans & Top Alternatives in 2026

Maximize conversions with real-time A/B testing.

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User Ratings

Trusted by 254,745+ software buyers annually.

Main Features

  • Audience Targeting
  • Funnel Analysis
  • Heatmaps
  • Landing Pages (Web Forms)
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Google Optimize Pricing

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"Integrated with Google Analytics and other Google tools for seamless experience."

Free Trial

Not available

Free Plan

✓ Free forever

Pricing Model

FreemiumSubscription
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Google Optimize Pricing Plans Explained

Google Optimize

Individuals & small teams
  • A/B testing

  • Native integration with Google Analytics

  • Integration with Google Ads

  • Personalization capabilities

  • Advanced customization (includes geographic and user attributes)

  • Support for single-page web applications

  • Multivariate testing (MVT) : Limited

  • Experiment objectives : Pre-selected

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Google Optimize 360

Growing teams & enterprises
  • A/B testing

  • Native integration with Google Analytics

  • Integration with Google Ads

  • Personalization capabilities

  • Advanced customization (includes geographic and user attributes)

  • Support for single-page web applications

  • Google Analytics audience customization

  • Multivariate testing (MVT) : Full

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Need a plan for 50+ users?

Get volume pricing, dedicated onboarding, and a custom contract. Switching from another tool? Google Optimize supports data import to get you set up quickly.

Talk to Sales →

Pricing sourced from Google Optimize's official website as of May 2026. For the latest pricing, visit their website.

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Frequently Asked Questions (FAQs)

Stuck on something? We're here to help with all the questions and answers in one place.

Google Optimize offers a free plan (Freemium) with core features at no cost. You can upgrade to a paid plan anytime to unlock advanced features and higher limits.

Google Optimize offers Freemium, Subscription pricing. View all Google Optimize pricing plans →

The starting price is not disclosed by Google Optimize. You can visit Google Optimize pricing page to get the latest pricing.

Yes, Google Optimize offers a free plan (Freemium) so you can start using core features at no cost. Paid plans unlock advanced functionality.

Most subscription-based tools including Google Optimize offer a discount when you choose annual billing over monthly. Annual plans typically save 15–40% compared to paying month-to-month. Check Google Optimize's pricing page for exact savings.

Most SaaS products including Google Optimize allow you to cancel your subscription at any time. For monthly plans, cancellation typically takes effect at the end of the current billing cycle. For annual plans, refund policies vary — check Google Optimize's terms or contact their support team for details.

Google Optimize offers a free tier or trial that works well for small teams and startups just getting started. As you grow, paid plans provide more capacity and advanced features. See all plans to find the best fit.

Help & Contact

Google Optimize Support Options

Customer ServiceOnline
LocationMountain View, CA

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].

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