Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"Absolutely love Google Analytics"

What do you like best about Google Analytics? What don't I like? I love how user-friendly this software is. Over the past 2 years I've become an SEO/analytics nerd, and I absolutely love how Google Analytics is designed and how easy it is to use. I could get lost for hours going through each tab on my Analytics account analyzing and compiling data for my company's website and making it better for customers and for Google. What do you dislike about Google Analytics? There's not much at all ...

"Google Analytics is the One-Stop Place for Your Analytics"

What do you like best about Google Analytics? The ease of use regarding the interface. For someone new to Google Analytics, Google does a good job of laying out the various functions and makes it easy to use. They even provide helpful guides online to break it down. What do you dislike about Google Analytics? Some items can be a bit difficult to decipher - I would love to see a more obvious section for engagement increase by percentage. What problems is Google Analytics solving and how is ...

"The Standard in Digital Marketing"

What do you like best about Google Analytics? GA is easy to implement and provides a multitude of data points to understand the visitors and their journey through your website What do you dislike about Google Analytics? Reviewing by multi-dimensional data points via their interface would be a benefit that does not currently exist. What problems is Google Analytics solving and how is that benefiting you? We want to understand the visitor and the performance of our digital assets and our ...

"Not intuitive, but has all the bells and whistles if you're willing to learn"

What do you like best about Google Analytics? I like that I can pull almost any report I want inside set parameters. What do you dislike about Google Analytics? The Google tag manager is glitchy and setting up conversion triggers is not always accurate. It may be user error, but we have had trouble with it and it's not as easy as they make it sound. Recommendations to others considering Google Analytics: It's the only and best option out there. I wish they would make it more user ...

"Google Analytics for business Growth and feedback"

What do you like best about Google Analytics? The simplicity of the results show in the form of graphs with the availability of comparison with time span. What do you dislike about Google Analytics? Not as such, but multiple account management become a bit tedious from the same account. What problems is Google Analytics solving and how is that benefiting you? i use it for my eCommerce store, and it helps me get in depth analysis of my store and customer relationship and behaviour.

"A very powerful tool for understanding user engagement and website activity."

What do you like best about Google Analytics? Google Analytics has a variety of premade reports which can provide a lot of information quickly. The ability to create custom reports is handy, as you can use your own custom dimensions for filtering specific audiences. What do you dislike about Google Analytics? Setting up custom reports can be a bit tedious, and sometimes it is unclear how specific fields work. Sometimes the UI can be a little laggy depending on how much data you are working ...

"Old faithful - Google Analytics does the job"

What do you like best about Google Analytics? Google Analytics is the standard analytics reporting software. Though it does take some time to learn to navigate, Google Analytics provides a full view of the data you need to make informed business decisions. What do you dislike about Google Analytics? Takes some time to get used to learn and "learn the lingo." User interface isn't super intuitive - you really have to know what you are looking for before you begin analyzing any data. What ...

"Good out of the box capabilities"

What do you like best about Google Analytics? Easy to set up and use. Can be up and running In a matter of minutes What do you dislike about Google Analytics? Hard to get data out of big query, can be fidley if trying to do in house What problems is Google Analytics solving and how is that benefiting you? This helps feed our mass personalisation journey with detailed browsing data

"Great Analytics tool"

What do you like best about Google Analytics? Google Analytics gives you detailed information about all the traffic coming to your site and does that with a beautiful dashboard that clearly shows all information which are live and updated all the time. What do you dislike about Google Analytics? Not much can be disliked about Google Analytics since it provides you with detailed info about all your website traffic. What problems is Google Analytics solving and how is that benefiting ...

"Great way for small businesses to monitor website traffic"

What do you like best about Google Analytics? Google Analytics allowed me to understand which pages on our website provide traffic and which are not visited as often. It also gives you a great understanding of website visitors' demographics and allows you to target your content and advertising towards specific subgroups. What do you dislike about Google Analytics? For a new user, Google Analytics can be slightly difficult to navigate. There are many different data points that one needs to ...