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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 971-980 out of 2517

JR

Jeremy R

08/26/21

5 out of 5

"Perfect for stat-tracking in the background. Certainly good for analyzing web traffic."

What do you like best about Google Analytics? Honestly, I haven't used Google Analytics so often for the past few months, as the summer months leave us with less time for analytical reviews, but I scoped out our page in order to properly fill out this review, and I've gotta say, I'm excited to get back into Google Analytics! It's an incredibly useful tool in terms of page engagement, website visits, and so much more. What do you dislike about Google Analytics? Nothing, really. I wish it was ...

Read more

AU

Anonymous User

08/26/21

4.5 out of 5

"Easy integration to Wordpress."

What do you like best about Google Analytics? I liked how easy it was to connect GA to my WordPress site. With a couple of plugins and youtube tutorials, it was done! What do you dislike about Google Analytics? I wish Google had more online guides and tutorials to make it easy for my team members to utilize. ONce you get the hang of it, it's easy to use but takes a learning curve. What problems is Google Analytics solving and how is that benefiting you? My biggest problem solved by Google ...

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TC

Tanu C

08/25/21

5 out of 5

"Track your website traffic"

What do you like best about Google Analytics? Google Analytics is the best tool to track your website activity. we can measure and create the goals. it shows a large amount of data. easy to set up for web android or ios having a good user interface. also best for e-commerce, we can track our transaction, page view we can create funnels. we can see real-time visitors. help to make marketing strategies. What do you dislike about Google Analytics? the web version is good but needs to be ...

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WL

Wyatt L

08/25/21

4.5 out of 5

"Google Analytics Review"

What do you like best about Google Analytics? centralized place to manage and optimize web traffic What do you dislike about Google Analytics? Getting data out of google analytics is cumbersome and difficult due to how they handle aggregation What problems is Google Analytics solving and how is that benefiting you? Google Analytics gives us a comprehensive overview of our web traffic and helps us target SEO improvements that can be made

AU

Anonymous User

08/23/21

5 out of 5

"Easy to use and detailed"

What do you like best about Google Analytics? I love being able to see data about what is happening on my website in real time. What do you dislike about Google Analytics? There is so much data possible through Google Analytics that sometimes I get lost and confused in all of it. What problems is Google Analytics solving and how is that benefiting you? It is an easy and effective way to see if our efforts are increasing website traffic.

AU

Anonymous User

08/23/21

5 out of 5

"Useful for basic analytics of DIY websites."

What do you like best about Google Analytics? It's a great tool to understand the use and diversity of analytics, what directions to think in, when it comes to website user data. What do you dislike about Google Analytics? It's slightly too DIY itself. There's a steep learning curve, it's not clear as to why certain things are named the way they are, or how those data points helps a developer or website manager. What problems is Google Analytics solving and how is that benefiting you? I use ...

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AU

Anonymous User

08/23/21

5 out of 5

"It's the Go To for a reason"

What do you like best about Google Analytics? Perfectly scalable and a ridiculous value given vanilla GA is free. When you're large enough, transitioning into GA360 is easy. What do you dislike about Google Analytics? It can get slow on the free version, again, not a huge deal given what you get for $0. What problems is Google Analytics solving and how is that benefiting you? Merchandising CRO via Google Optimize Various BI/analytical projects

OD

Omar D

08/23/21

5 out of 5

"The best website analytics integration!"

What do you like best about Google Analytics? Google Analytics is a must-have in your website. I can't imagine a website without this software integration. Without Google Analytics you have no reports of your site traffic. The best I like is the report's comparison. Is the best way to know which strategy on your layout is working better or what page is engaging better. Whit this information we compare which traffic is converting more in sales and which one is doing rebound. This guides us ...

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AK

Aksha`y K

08/22/21

5 out of 5

"Easy to use and free Web Analytics service"

What do you like best about Google Analytics? It's easy to use, free and easy to integrate with Google Ads What do you dislike about Google Analytics? The way it defines a conversion, e.g., when a user visits multiple pages and spends some time on the website that can be counted as a conversion even though it isn't a conversion What problems is Google Analytics solving and how is that benefiting you? Tracking Real-Time Conversions & tracking Conversions from multiple ad platforms

AU

Anonymous User

08/22/21

3.5 out of 5

"Google Analytics is a learning curve but it worth it once you get over the hump."

What do you like best about Google Analytics? I like that Google Analytics is accessible and easy to navigate your way through learning the processes. What do you dislike about Google Analytics? I'm not too much of a fan of having to really hone in and learn how to use Google Analytics; however, it is worth taking the time to learn if you have a website you run ads on. What problems is Google Analytics solving and how is that benefiting you? Running ads on a website is sometimes hard when ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].