Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"It works well ... mostly"

What do you like best about Google Analytics? I like that once the platform is set up, you can log in and view a multitude of analytics. I also like that you can set up reports and view data in real time. What do you dislike about Google Analytics? The platform is not very easy to set up. Google algorithms change often, so data you're used to seeing may appear different or have significant discrepancies. It's challenging when dealing with PPC analytics as Google will do whatever it can to ...

"easy to gather data for website"

What do you like best about Google Analytics? the google analytics site has a lot of useful information that can be gathered for your website. it can track almost anything and when put into a spreadsheet, helps to see how a website is doing and areas where there can be improvement. What do you dislike about Google Analytics? I think some of the data could be skewed, as its hard to understand where they get age group demographics for people that visit your website. Recommendations to others ...

"Google Analytics Easy Setup With Simple Instruction to Track Websites"

What do you like best about Google Analytics? 1. It is helpful to track website and mobile application traffic online. 2. We can add multiple users and integrate multiple websites into a single account. 3. Easily focus on User Behavior to improve working strategy for sale. 4. Advanced functionality Conversion Tracking, Goal and multi channel funnel. 5. Integrate with Google AdWord and search console to deep analysis. 6. Create a custom report with a comparison to last month's traffic ...

"Provides useful insight on website's performance"

What do you like best about Google Analytics? Google Analytics gives us detailed data on who, when, from where, and how visits our website - we can track the effectiveness of our promo campaigns, the performance of our pages, and help us decide what works and what doesn't. What do you dislike about Google Analytics? It takes longer to load the pages because of Google Analytics code. What problems is Google Analytics solving and how is that benefiting you? We use Google Analytics to track ...

"Underestimated and just a little disconnected"

What do you like best about Google Analytics? Breakdown of metrics is awesome. Intelligence reports are really great to show different data to clients. What do you dislike about Google Analytics? They could provide basics to show beginners how to read reports (without taking the certification tests) want better charts on screen Recommendations to others considering Google Analytics: Do it. You'll miss out on some key points in outlining your SEO plans What problems is Google Analytics ...

"Thank you for the DATA!"

What do you like best about Google Analytics? easy to use and always updated to get as much information for our sites and content What do you dislike about Google Analytics? I guess, after all these years, I will like to understant my data better What problems is Google Analytics solving and how is that benefiting you? content DATA for clients

"A great place to start you Analytics Journey"

What do you like best about Google Analytics? The platform is ease to use especially for beginners with clear guides to help us out. I began my Analytics journey with Google Analytics. What do you dislike about Google Analytics? Sometimes it feels like Google centric and also limited free space for beginners to experiment as most of them are paid. What problems is Google Analytics solving and how is that benefiting you? I analyze my clients data on daily basis using this tools, it provides ...

"Full Marks for a Genius Product"

What do you like best about Google Analytics? Using Google Analytics, we can measure the conversion rate, meaning we can track a potential customer all the way from start to finish. If the customer fails to subscribe to our products, we can use the reports generated to try and modify our services. The audit feature in Google Analytics is great and gives us in depth information on what the end user clicks and which pages he or she visited. What do you dislike about Google Analytics? I do not ...

"You've got to use it (because everyone else does) but it really does give great insights."

What do you like best about Google Analytics? User behavior is still the most important thing/collection of KPIs to track. What do you dislike about Google Analytics? The reporting isn't as fancy as some of the paid tools, but why would it be? What problems is Google Analytics solving and how is that benefiting you? All the standard website tracking needs that we all use Google Analytics for, as well as a way to cross-check that other tools are tracking correctly.

"Wonderful reporting by Google Analytics"

What do you like best about Google Analytics? For our E-Commerce Sites, we use Google Analytics Extensively and we use the reports generated to modify services to target audiences across the globe. The Business Intelligence Plugin can be incorporated with any cloud based DataBase and the Data collected can be analyzed on the Cloud Infrastructure and then displayed on the Dashboard. Google Analytics also provides real time information about the number of end users connecting to the site and ...