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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 911-920 out of 2517

SM

Sherry M

10/19/21

5 out of 5

"The best important business tool to measure website traffic"

What do you like best about Google Analytics? The ability to see the real-time website visitor is the best I like from the Google analytics What do you dislike about Google Analytics? The dashboard has a lot of features making it so difficult to be read and curate data What problems is Google Analytics solving and how is that benefiting you? We use it in measuring traffic and analysing the major source of traffic hence helping us in creating useful content that attracts audience

AJ

Ankit jha D

10/19/21

5 out of 5

"My Experience with Google Analytics For my Web services"

What do you like best about Google Analytics? *We can check real time number of visitors on our website. * We can check bounced rate and we can improve it. *We can see visitors location, Device information Etc. What do you dislike about Google Analytics? In some cases it is not Mobile friendly cause usually I love to see the Analytics in my mobile phone do face some problems while checking Analytics through webpage. What problems is Google Analytics solving and how is that benefiting ...

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AU

Anonymous User

10/18/21

5 out of 5

"Google Analytics is the Cadillac of all analytics apps"

What do you like best about Google Analytics? Google analytics is the most effortless and most robust application out there. It's free too which is amazing in itself. I use this every day and it igives great insights into web traffic and marketing efforts What do you dislike about Google Analytics? The only dislike is it is always changing and it can be challenging to navigate changes as you get used to something you like. But usually the updates are helpful, so I like them its a ...

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AU

Anonymous User

10/18/21

4 out of 5

"Useful analysis tool for company owners"

What do you like best about Google Analytics? The most helpful feature of Google Analytics is that it provides quality information about the marketing we perform at our company. We can gain a better sense of the user's activity through the data we have gathered. What do you dislike about Google Analytics? One of the downsides to Google Analytics is the privacy of the data gathered. Privacy is not just an essential aspect of online data for the content creators but also for the users who ...

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MM

Ms. M

10/18/21

4 out of 5

"Google Analytics"

What do you like best about Google Analytics? It is an easy way to advertise your social media. What do you dislike about Google Analytics? It took a little bit to get comfortable to use. What problems is Google Analytics solving and how is that benefiting you? Easily able to track advertising on social media.

AU

Anonymous User

10/18/21

5 out of 5

"Great UI, even better Data."

What do you like best about Google Analytics? The UI, after some training, is super easy to use and is very intuitive. What do you dislike about Google Analytics? You can get bogged down in all the options pretty quickly. I took the Google Analytics Certification course, and it helped with that a lot! What problems is Google Analytics solving and how is that benefiting you? I track our website to see which page is getting the least action so that I can make sure to make that page(s) more ...

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AU

Anonymous User

10/17/21

5 out of 5

"A tool to analyse and track your website traffic"

What do you like best about Google Analytics? Allows to see geographic location data on nice looking maps. Acquisition reporting shows not only shows from where traffic comes from, but also shows how vistiors engage with website. What do you dislike about Google Analytics? Can't able to accurately track returns and fraud orders. Setting up custom metrics is complex. What problems is Google Analytics solving and how is that benefiting you? It allows an organisation to track website flow in a ...

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AU

Anonymous User

10/15/21

4.5 out of 5

"Google Analytics - Best Free Analytic tool"

What do you like best about Google Analytics? It allows measuring the success of our SEO campaign. It lets us monitor the number of visitors an online activity brings. It shows the website flow in a really useful way what customers do when they visit our website. So that we can improve that accordingly. What do you dislike about Google Analytics? It picks up lots of bogus traffic from spambots. More customizations are needed. What problems is Google Analytics solving and how is that ...

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AU

Anonymous User

10/15/21

5 out of 5

"Best software highly recommended. Helpful for netizens."

What do you like best about Google Analytics? 1. It's very simple product. 2. It helps me accurately in doing online business. 3. It makes me feel that I am a part of a Co. with a professional approach. What do you dislike about Google Analytics? 1. The online advertising & marketing efforts done are not up to a point. What problems is Google Analytics solving and how is that benefiting you? I am solving following problems, 1. Helper's requirement while doing online business. 2. It helps in ...

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PS

Prateek S

10/15/21

5 out of 5

"Best platform to analyze websites performance"

What do you like best about Google Analytics? Ease of use, goal setting and real time data What do you dislike about Google Analytics? There is no such downside of google analytics for me yet Recommendations to others considering Google Analytics: Google Analytics is the most trusted platform where everyone can analyze easily their company's digital performance What problems is Google Analytics solving and how is that benefiting you? Keeping a real time track on my website performance, ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].