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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 901-910 out of 2517

AU

Anonymous User

10/25/21

5 out of 5

"Google Analytics is full of data that can help you make informed decisions"

What do you like best about Google Analytics? Google Analytics is easy to access and easy to help you dive into data. There is so much data to access that you can do many different things to help your business make informed decisions What do you dislike about Google Analytics? There is definitely a learning curve for GA. Some parts of it can be pretty confusing and you really have to dig to find answers to some questions. What problems is Google Analytics solving and how is that benefiting ...

Read more

AU

Anonymous User

10/25/21

5 out of 5

"Great way to get metrics"

What do you like best about Google Analytics? I like the compilation of site/apps metrics in one plataform What do you dislike about Google Analytics? The update for G4 is very difficult o change all the tags What problems is Google Analytics solving and how is that benefiting you? The need for user metrics

M

Myron

10/25/21

5 out of 5

Great tool for website analysis and reports

PROS: Google Analytics offers important information about Geo location, site content, audience overview, acquisition, behavior and real-time overview. I like that we get all the information and reports for the website we run.

MA

Mohammad A

10/24/21

5 out of 5

"The most effective method of monitoring websites and analyzing their data"

What do you like best about Google Analytics? Google Analytics, another amazing Google application, provides freelancers and businesses with a plethora of data, reports, and statistics about their websites. For instance, you may discover the number of visits to your website, the most popular geographies, and the busiest times of the day on the site. It is a very effective tool for all individuals and businesses with web pages and is involved in anything linked to social networks, online ...

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AZ

Amanda Z

10/24/21

4.5 out of 5

"A must for any marketer"

What do you like best about Google Analytics? It's easy to get it set up and running, but once you start reading up there are a lot more capabilities than just being able to see your traffic. I use it for visitor behavior, demographics , and to see what pages are growing in views over time. What do you dislike about Google Analytics? It can be quite complicated to get it all to work if you want more in-depth data. As soon as you start wanting more information, you'll need tag manager and ...

Read more

LM

Luke M

10/21/21

5 out of 5

"Indispensable free metrics that continue to be invaluable!"

What do you like best about Google Analytics? The integration to my WordPress sites is seamless. Its wide scope of metrics is now a intricate part of my daily work and would be impossible to get the results I get without it. What do you dislike about Google Analytics? It can be a little confusing for first-time users but the support Google and the community offers will make sure you won't be confused for long. What problems is Google Analytics solving and how is that benefiting ...

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MS

Md. Sajjad H

10/21/21

4 out of 5

"Google Analytics- the Web site traffic analytical tool"

What do you like best about Google Analytics? Easy to navigate Google Analytics. I have liked Google Analytics Interface. Visitors are showed based on segmentation, e.g., age, country, etc., which is an attractive feature to me. What do you dislike about Google Analytics? The keyword searching feature is absent in Google Analytics. Loading time is slower comparatively. What problems is Google Analytics solving and how is that benefiting you? I have got information about visitors to my ...

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MM

Michael M

10/21/21

4 out of 5

"Excellent for some clients—complicated and confusing for others"

What do you like best about Google Analytics? There is no program on the planet that provides the amount of data and then converts the data ir gathers into useful insights and practical information that is immediately actionable with Almost no technical or digital knowledge required--this is the incredible power of Google Analytics and why I use it in my own business and in the businesses of several of my clients. What do you dislike about Google Analytics? It's complicated and complex and ...

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AU

Anonymous User

10/20/21

5 out of 5

"Best analytics intelligence for website traffic !"

What do you like best about Google Analytics? GA helps you to define real-time reporting about your traffic sources, audiences, and conversions. What do you dislike about Google Analytics? There is nothing to dislike about GA, the fact it helps to give a big picture about your website traffic. However, it could be pretty tricky for the beginner to use it Recommendations to others considering Google Analytics: I would recommend GA because it offers a feature-rich set of tools to track your ...

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AS

Angela S

10/19/21

5 out of 5

"A Great Tool To Have In the Repertoire!"

What do you like best about Google Analytics? I really like how detailed everything is and you have such a powerful tool at your fingertips for free! What do you dislike about Google Analytics? It is a bit of a learning curve to be able to effectively input your goals and such but good once you get your bearings. What problems is Google Analytics solving and how is that benefiting you? I use analytics to get a solid idea of how many people are viewing my site but more specifically, what are ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].