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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

Are you using Google Analytics?

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 921-930 out of 2517

DV

Daniel V

10/14/21

5 out of 5

"widely used and compatible"

What do you like best about Google Analytics? easy to use, most compatible, great dashboards and insights, it provides realtime monitoring and the ability to access via mobile app is great, I can check it everywhere and anytime. It provides guidance and has a really great comunity support. What do you dislike about Google Analytics? complex multiple dashboards generation for some reports, some times Recommendations to others considering Google Analytics: delegate user roles, create multiple ...

Read more

J

Jamie

10/14/21

5 out of 5

I simply love this tool

PROS: I like that Google Analytics is constantly improving, they always work on the interface and make it more user-friendly. I love the metrics and dashboard that provide basic analysis. This is wonderful tool for tracking our audience.

MD

Mukesh D

10/12/21

4.5 out of 5

"Integrate Google Analytics with your website - gain insights and improve based upon that"

What do you like best about Google Analytics? Google Analytics is one of the best analytics tools available in the market. It integrates seamlessly with your website to track different statistics that help a business grow. It is free for all platform and represents the statistic in a visual format - dashboard, charts - for better user understanding. It also integrates perfectly with other Google platforms in the suite - making this a convenient analytics tool to choose. What do you dislike ...

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AU

Anonymous User

10/09/21

4 out of 5

"Easy and efficient tool"

What do you like best about Google Analytics? The ability to translate the data into meaningful graphs. What do you dislike about Google Analytics? It is specific to google service which makes it restricted Recommendations to others considering Google Analytics: It is an amazing tool to understand the market. What problems is Google Analytics solving and how is that benefiting you? Segmentation and targeting for company's products

DB

Dhara B

10/05/21

4.5 out of 5

"Google analytics is a good analytics solutions to use"

What do you like best about Google Analytics? MY over all experience with google analytics can be described as an improved business process outcome one. I have used it for numerous purposes and it has certainly driven sales and improved the quality of number of leads that have been generated. We get a comprehensive visibility into the complete marketing and digital presence of our company. A complete brand identity can be built using google analytics. What do you dislike about Google ...

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AU

Anonymous User

10/05/21

4.5 out of 5

"A wonderful program to track the success of your advertising, web traffic, ads, content and more!"

What do you like best about Google Analytics? The options that Google Analytics provides is incredible. This tool is excellent for monitoring the success of your business. With options from tracking the type of traffic coming to your website to the clicks and impressions of certain ad campaigns, it's truly necessary for any business that is looking to grow and excel...AKA everyone! What do you dislike about Google Analytics? Google Analytics is not always user-friendly for beginners. It can ...

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DA

David A

10/05/21

4.5 out of 5

"The core analytic tool for every marketer"

What do you like best about Google Analytics? Great analytics features and powerful integration with your website What do you dislike about Google Analytics? If you are totally new all reports and data can look overwhelming but there is tons of info to read and learn What problems is Google Analytics solving and how is that benefiting you? Website traffic, data analysis and convertion tracking

KR

Katie R

10/04/21

5 out of 5

"Google Analytics Review"

What do you like best about Google Analytics? The variety of ways it is possible to look at the data or create reports and dashboards. What do you dislike about Google Analytics? At times the user interface can be a little confusing, but I usually can figure things out by doing to a Google search and there is a lot of good information on forums or help sites about how to accomplish tasks within Google Analytics. What problems is Google Analytics solving and how is that benefiting you? I use ...

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MM

MIHIR M

10/03/21

5 out of 5

"Google Analytics for Optimization"

What do you like best about Google Analytics? I can use it on different digital environments for getting in depth information. I can collect data from different platforms and sources. I can create custom goals and tracks. What do you dislike about Google Analytics? Free version is good but if web traffic is high and Want to upgrade to premium then its costly. UI is too much crowded. What problems is Google Analytics solving and how is that benefiting you? I can identify most valuable pages, ...

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AU

Anonymous User

10/02/21

5 out of 5

"Google Analytics review."

What do you like best about Google Analytics? The best about Google Analytics is that it offers Web analytics service to users. Google Analytics also collects, consolidates website data and manages it. It analyzes Visitor traffic on a particular website and enables us to understand the end user behaviour. It helps in improving businesses with right insights which helps in creating good marketing compaigns with the Web content. What do you dislike about Google Analytics? Well some features ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].