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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 891-900 out of 2517

AU

Anonymous User

11/02/21

3.5 out of 5

"Google Analytics is a Must-Have for Any Business"

What do you like best about Google Analytics? The most helpful thing about Google Analytics is the ability to understand your company's website performance and consumer behaviors. It's great you are able to customize a time period in which you want to focus in on for analytical review. What do you dislike about Google Analytics? I dislike how it is a little bit difficult to navigate when first using Google Analytics. In order to use it with ease, you need to know what you are looking ...

Read more

AU

Anonymous User

11/02/21

5 out of 5

"Business Insights"

What do you like best about Google Analytics? I love how fast you can get the metrics for your business and I also love the training they provide to help you learn. What do you dislike about Google Analytics? I dislike how intimidating it can seem at first with little experience it can be daunting ans you have to search for the training maybe a start here button would help. What problems is Google Analytics solving and how is that benefiting you? I am helping to see buisness insights and ...

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DB

Doug B

11/02/21

4 out of 5

"Our go-to tool for analyzing traffic to our B2B website"

What do you like best about Google Analytics? It's easy to use and provides us with rich data to analyze without needing other expensive tools. What do you dislike about Google Analytics? It has disconnected in the past from our site, and we've had to go through the process of reconnecting. What problems is Google Analytics solving and how is that benefiting you? We are gaining insights into how our social media and our content marketing impact traffic.

AU

Anonymous User

11/02/21

4 out of 5

"Intuitive platform for tracking MAPPS and forms"

What do you like best about Google Analytics? Creating UA codes and managing resources are easy. There is not much of learning curve to understanding platform usage, and services are responsive. What do you dislike about Google Analytics? The column layout that extends between resource types, categories, properties, and sub-services is poorly optimized. Not friendly in terms of UX and breadcrumbs. What problems is Google Analytics solving and how is that benefiting you? I am able to track ...

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DB

Debi Berkowitz B

11/01/21

4.5 out of 5

"Great for someone experienced or not"

What do you like best about Google Analytics? I like the ease of this. You can fully understand marketing and google and get your needed information. You could also just be starting out in the marketing world, or just want some simple information for yourself. What do you dislike about Google Analytics? I really don't feel like I disliked anything. It takes some time to learn to maneuver around and get the information you're after, but once you know how - it's a great tool. What problems is ...

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SS

Sharad S

11/01/21

4.5 out of 5

"Google Analytics Review"

What do you like best about Google Analytics? Metrics about website performancce, real-time visitors, demographic segmentation. The interface is really rich with metrics What do you dislike about Google Analytics? the complicated interface takes time to get used to. What problems is Google Analytics solving and how is that benefiting you? website performance, visitor analysis, conversion metrics

OS

Oumarou S

10/29/21

5 out of 5

"My go to analytics tool"

What do you like best about Google Analytics? I like the accuracy of the traffic analysis it provides in great detail. It gives you with precision, the geographical position of your site visitors, their languages, the device they use to visit your site and even the origin of the traffic What do you dislike about Google Analytics? Nothing. I do like all that is available What problems is Google Analytics solving and how is that benefiting you? I am solving analytics problems with this tool ...

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AU

Anonymous User

10/28/21

4.5 out of 5

"Data analysis at touch points"

What do you like best about Google Analytics? We can collect customer data from different sources at one place. It has better visualisation, reporting mechanism What do you dislike about Google Analytics? Data freshness should be increased and should also support big query What problems is Google Analytics solving and how is that benefiting you? Customer insights and analysis of advertisement for user experience and performance

LV

lalita v

10/27/21

5 out of 5

"best tool for know each and everything about your website."

What do you like best about Google Analytics? i can know each and every part of my website , this is the best part i like in google analytics. What do you dislike about Google Analytics? everytime i need to refresh page for exact detail. What problems is Google Analytics solving and how is that benefiting you? Currently i am working on two projects .using google analytics, i can know everything about my website, like how many clicks per day, average time, traffic, bounce rate, site speed, ...

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KV

Kenil V

10/26/21

4 out of 5

"Useful tools for Website insight."

What do you like best about Google Analytics? I think it is the best ever tool for any business to see analytics reports. It is a very easy-to-use interface with advanced capability to track the traffic of websites. It also helps me to find our client page which is not ranking or not going well in search engines. I can easily transfer all website data to my clients too. It helps me to build a complete brand identity for my clients as well. What do you dislike about Google Analytics? It ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].