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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 881-890 out of 2517

AU

Anonymous User

11/08/21

4 out of 5

"Google Analytics - Helpful Classes to get you ahead"

What do you like best about Google Analytics? I liked the interactive courses and real-time examples we would work through. Google Analytics would later help me apply these skills to my current job. What do you dislike about Google Analytics? Not many things to dislike about Google Analytics. This class was free and very useful in day to day analytics and can be applied to current job applications. What problems is Google Analytics solving and how is that benefiting you? Some problems I ...

Read more

MV

M V

11/08/21

5 out of 5

"Top Software For Analysis"

What do you like best about Google Analytics? Google Analytics is the one and only one software that I am using in my website for tracking my visitors. The best part of google analytics is their new version G4.In which they already installed event tracking that keeps me updated about where my users are clicking, when they are scrolling, and all. What do you dislike about Google Analytics? No as till now in my coaching website I didn't find any cons of Google Analytics What problems is ...

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ZP

Zahul P

11/07/21

5 out of 5

"Google Analytics Is a Reliable Tool for Analyzing Our Website and Social Media Platforms."

What do you like best about Google Analytics? With Google Analytics, we are able to get accurate reports about how our websites and social media platforms are performing. The accuracy of Google Analytics is the best. Moreover, the customer support of Google Analytics is incredible. What do you dislike about Google Analytics? There is nothing to dislike Google Analytics. It has the best features. No dislikes when it comes to this amazing website and social media analytics platform. No ...

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AU

Anonymous User

11/04/21

4 out of 5

"Excellent platform for engagement and advertising!"

What do you like best about Google Analytics? Google surveys help us to collect more relevant and meaningful data, which in turn makes valuable insights to make any business decision. What do you dislike about Google Analytics? Apart from useful data, a lot of noise is also a part of that data hence decreasing the efficiency of the entire set. What problems is Google Analytics solving and how is that benefiting you? It is amongst the most effective web analytics, which is free. It also has ...

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AG

Amanda G

11/04/21

5 out of 5

"Useful tool"

What do you like best about Google Analytics? Google Analytics can be as basic or in-depth as you need it to be. The tool is excellent for SEO purposes to see what people are looking for on websites. As a small business owner, it's great to see what people are finding on your site and where they're leaving. Analytics also provides in-depth information about the users on your site, demographics like age, gender, as well as location, and interests. This information can be invaluable from a ...

Read more

AU

Anonymous User

11/04/21

4 out of 5

"I have been using Google Analytics for over 5 years"

What do you like best about Google Analytics? I like the availability to create custom reports or metrics. Also, integration with Google Ads and sending the audiences right from GA is really useful. What do you dislike about Google Analytics? The max number of goals capped at 20 in the free version is pretty limiting for a middle-sized business not ready for 360. What problems is Google Analytics solving and how is that benefiting you? Quick and easy analysis of visitors on-page behavior.

EE

Erik E

11/04/21

4 out of 5

"Great way to keep track of your marketing efforts!"

What do you like best about Google Analytics? I really like the interface of Google Analytics. I find that it is easy to navigate to the website and/or project that you are checking on and the results are clear. What do you dislike about Google Analytics? Sometimes I find that it can be tricky to get everything set up correctly and efficiently to begin tracking your website marketing efforts with Google Analytics. What problems is Google Analytics solving and how is that benefiting ...

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KD

Krissy D

11/04/21

4.5 out of 5

"A most important platform"

What do you like best about Google Analytics? I love the detail it breaks things down into. It makes tracking your visitors and traffic much easier What do you dislike about Google Analytics? The automated charges that affect algorithms. Recommendations to others considering Google Analytics: Google is such a huge part of our business and being able to utilize the data is incredibly helpful. What problems is Google Analytics solving and how is that benefiting you? Being able to see who ...

Read more

TB

Taylor B

11/04/21

5 out of 5

"Google Analytics for your Business"

What do you like best about Google Analytics? I love Google Analytics because it's easy to use. Even for beginners, you can easily log in and track how your website is doing. You can track everything from gender and location to the keywords being used to find your page. I also love how easy it is to use. I am able to find all of the information that I need and can easily read the reports. What do you dislike about Google Analytics? The main downside is the coding to add to your website. It ...

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AU

Anonymous User

11/04/21

5 out of 5

"Highly valuable tool to analyze traffic"

What do you like best about Google Analytics? The software does most of the work for you collecting data in regards to OS type, where people are going when they are on your site. What do you dislike about Google Analytics? Not too much to complain about. It's straight forward and simply works What problems is Google Analytics solving and how is that benefiting you? I am able to say my clients the traffic generated from ad campaigns vs organic and direct searches.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].