Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"A necessary tool, but difficult to use."

What do you like best about Google Analytics? Google Analytics is simply a must for managing client website traffic information. We install it immediately on every site we build, manage, or advertise for. It's the single best (if not only) option for tracking website data. What do you dislike about Google Analytics? It is difficult to use unless you build up a significant amount of knowledge, learn to filter your results (remove bot traffic, etc) and perform other manual setup operations in ...

Google Analytics software is very helpful tool for those who run websites

PROS: Google analytic software is easy to implement and gives deep insight into the website I work on. When I log in I can see current visitors, their behavior, most visited pages, how long they stay on particular page, what page they open most and other important information. I use it to keep track of almost everything on my website. I am more confident in making changes to the website because I can compare data to the previous time, and I can see whether I have made some improvements or ...

"Amazing Software for Website performance tacking"

What do you like best about Google Analytics? Google Analytics is an amazing software to track website visitors from a direct source, search engine, and even from referral. Moreover, i like the google analytics goals setup part. It is easy and helps me to set up goals for my website that is very important for every business to keep tap whether it's on right track on not. What do you dislike about Google Analytics? Google Analytics is also available on mobile application why i dislike ...

"GA Review"

What do you like best about Google Analytics? Google Analytics is a great tool that makes the revolution in the online world! Google Analytics makes tracking all the traffic and sales performance on the websites. It helps a lot of businesses with the performance and understanding of the users of a website. What do you dislike about Google Analytics? Google Analytics is great but it can be so slow sometimes both for loading the pages or exporting the data as a file. Also Google Analytics ...

"Gives us a better look of our customers."

What do you like best about Google Analytics? The ability to customize what we want to track on our website, is what I cherish the most about Google Analytics. I like the level of help resource generated by active Google Analytics user community on the internet, and the accuracy level of Google analytics data is mind-blowing. What do you dislike about Google Analytics? Not the easiest of tools to learn to use. The user interface is clustered on mobile browser and there is a steep learning ...

"Very insightful tool"

What do you like best about Google Analytics? Google Analytics is the only tool that can help you get all the data related to a website's traffic. The tool can help you track visitors from any geographies, and any platform may it be through search engines, social media or android/IOS app. What do you dislike about Google Analytics? There is nothing to dislike about the tool. One improvement that they can think about is refreshing data quickly. It may take up to 24 hours to check the most ...

"Necessary but complicated"

What do you like best about Google Analytics? It does a good job of getting us our page view data to make better decisions. It also does have a lot of interesting data that isn't necessarily always the most useful to us, but sometimes is necessary whenever truly needed. What do you dislike about Google Analytics? It doesn't really work well across multiple domains, which has posed an issue for us. It also doesn't track utm parameters all that well, making some decisions more difficult to ...

"Google Analytics as a Go-To Web Analytics Solution"

What do you like best about Google Analytics? Very easy and customer friendly to build/subscribe and analyze web engagement (Traffic, content consumption, audiences, etc.). The more time I spend in the platform, the more value I derive. What do you dislike about Google Analytics? At times I wish I could add multiple filter view layers and typically you can only allow for a second demension. What problems is Google Analytics solving and how is that benefiting you? Seeking to understand basic ...

"Free and complete software for Website Analytics"

What do you like best about Google Analytics? The free version is very complete and enough for any website. You have a lot of variables to analyze and is a tool really easy to use. Also I love the real time data in which you can view what pages of your site are being visited in that precise moment. What do you dislike about Google Analytics? Really i have nothing bad to say about this tool. Maybe it has to improve on detecting fraud traffic and probably the support could be better. Also ...

"Best Ever tool for analysis"

What do you like best about Google Analytics? Well there are many reasons i liked GA but soke of them are best like cohort analysis is very helpful in Google Analytics, it helps me to find out how much percent audience is returning back to my website also attribution model by google analytics is best because it helps me to decide which marketing campaign is working best. What do you dislike about Google Analytics? No i seriously don't have anything to say dislike about google ...