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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

Are you using Google Analytics?

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 851-860 out of 2517

AU

Anonymous User

11/22/21

4 out of 5

"great way to analyze data"

What do you like best about Google Analytics? It helps us understand our audience and data helps us make informed decisions What do you dislike about Google Analytics? the data cannot be downloaded and saved for future reference What problems is Google Analytics solving and how is that benefiting you? it helps us see and analyze how many people use our library website monthly

TL

Tamara L

11/22/21

5 out of 5

"Google Analytics Has Become an Invaluable Tool for Business"

What do you like best about Google Analytics? If you have both a website and a mobile app, you have the ability to combine your data from different analytics tools by simply installing Google Analytics 4 and creating multiple streams within a single resource. What do you dislike about Google Analytics? Google Analytics, at a first glance, can seem daunting to a complete beginner to the tool. I wish the user interface was less cluttered and more approachable to regular users. Recommendations ...

Read more

AU

Anonymous User

11/22/21

5 out of 5

"Ubiquitous and insightful but can cause headaches"

What do you like best about Google Analytics? There is a relatively new feature that provides insights, which are just little facts about your site traffic in sentence format. These are handy for delivering high-level information to clients. What do you dislike about Google Analytics? I have run into issues where bots or perhaps even errant JavaScript can cause false information in the data. These are extremely difficult to track down, and I often feel like I am on my own to figure it out. ...

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AU

Anonymous User

11/22/21

4.5 out of 5

"Great free service to keep track ok Basic Website Analytics"

What do you like best about Google Analytics? I like the ability to create multiple analytics pages for subsites within the main site. Google Analytics keeps everything organized and easy to access the data for each site. What do you dislike about Google Analytics? I wish it were easier to add the website in the first place - once everything is in place the features are fairly intuitive, but a lot of it requires some Google fu to figure out how to get the analytics tracking for your ...

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EJ

Eduardo Javier C

11/22/21

4.5 out of 5

"Google Analytics for everybody"

What do you like best about Google Analytics? There are many filters that can be used to know who is your target public. What do you dislike about Google Analytics? Google Analytics needs mores integration. For example, use mobile applications from play store. What problems is Google Analytics solving and how is that benefiting you? Select target traffic and public, to get mor customers.

HJ

H J

11/22/21

5 out of 5

"Best Free SEO Tool!"

What do you like best about Google Analytics? Google Analytics is a handy tool to fetch micro-level SEO traffic data. It is the most reliable tool since Google itself has developed it. And the best part is it is, and it will always be free of cost. What do you dislike about Google Analytics? If the tool had an easy integration with Google Search Console so that all the keyword-level data could be easily seen on the website, then it would have been fantastic. What problems is Google ...

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AU

Anonymous User

11/21/21

5 out of 5

"Great resource for digital content analytics"

What do you like best about Google Analytics? Google Analytics is so intuitive, straightforward, and easy to work with What do you dislike about Google Analytics? Setting up goals can be a little cumbersome for anyone who does not have a heavy analytics background What problems is Google Analytics solving and how is that benefiting you? We use Google Analytics to gather data and metrics on all of our websites and it has helped us make better decisions, faster.

TM

Thomas M

11/21/21

5 out of 5

"Significantly useful for tracking where you're traffic is coming from"

What do you like best about Google Analytics? The traffic insights feature - knowing which marketing tactics/platforms are garnering the most web users can be super useful for retargeting based on the given target audience's most frequently used marketing platforms when searching for the given website. What do you dislike about Google Analytics? Too many tabs - it feels like I can be in a technical jungle at times due to the amount of complexity there can be - which can slow down ...

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P

Pauline

11/20/21

5 out of 5

Great solution if you run websites

PROS: Analytics tool is must have when you run a website. And one of the best option is Google Analytics, you can use it for free. All you have to do is little coding on your site and all the pages you want to track and you will get great reports and tracking tools.

AU

Anonymous User

11/18/21

5 out of 5

"best way to monitor the analytics"

What do you like best about Google Analytics? I liked that almost real time the solution allowed to monitor the clicks on my website, which pages were visited, from which countries, and what time of the day etc... What do you dislike about Google Analytics? The only disaccording point is the support, normally google, like facebook have got the monopoly, therefore they rarely support the final user when an help is needed Recommendations to others considering Google Analytics: It is the best ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].