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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 841-850 out of 2517

MM

Meejee MISKO K

11/29/21

5 out of 5

"Valuable Tool for Business Owners"

What do you like best about Google Analytics? There are many packages in this software that allows business owners like myself to use different functions.GA makes it easy for business owners to provide valuable work and minimize time efforts all around. What do you dislike about Google Analytics? I would personally say the main downside of GA is that there are many technical coding aspects necessary to integrate which could be a little bit difficult for business owners who mainly use GA for ...

Read more

TB

Tamarah B

11/29/21

3 out of 5

""Analyze" This with Google Analytics"

What do you like best about Google Analytics? I like how I am to see all the important insights of my website in one place. I also able to see where my audience is coming from and which posts they responded best to. What do you dislike about Google Analytics? I don't like how they are issues with the tracking code and it is sometimes difficult to fix. I wished the help article were a little more helpful. Sometimes it would make it easier to figure out the issues yourself. Recommendations to ...

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NH

Naomi H

11/26/21

5 out of 5

"The Complete Package"

What do you like best about Google Analytics? I love how easy it is to set up Google Analytics. You can use it for simple traffic stats or ramp it up to track affiliate links, traffic sources, and many other stats. What do you dislike about Google Analytics? As with most of Google's tools, Analytics comes with a learning curve. The more you want it to track, the more difficult it is to figure out. BUT, once you have everything set up correctly, it does a superb job! What problems is Google ...

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HB

Haris B

11/26/21

4 out of 5

"Powerful tool for traffic monitoring"

What do you like best about Google Analytics? Google analytics is a must have to monitor all traffic to your website. After all most of the traffic is known to come from google search. Finally it has a free version which is a big plus for any small business. What do you dislike about Google Analytics? There tracking is not exactly live. It can take time for tracking to show up. This can have an effect on campaign objectives. I'd also like to see more filters to sort organic social media ...

Read more

MK

Mert K

11/25/21

5 out of 5

"GA Review"

What do you like best about Google Analytics? Google analytics is a great tool to track your customer's behaviors on the mobile application and website. According to their behaviors, you can create different segments and target them with the related campaigns. What do you dislike about Google Analytics? sometimes most traffic sources looks like direct, and sometimes it is getting slow with the big data set and long date periods but in general you can check lots of things so this is not a ...

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AU

Anonymous User

11/24/21

5 out of 5

"Very detailed analytics, multiple ways of chopping and changing the data"

What do you like best about Google Analytics? How I can track visitors over time and follow their user journey. This allows us to improve weak drop-off points and improve them. What do you dislike about Google Analytics? Sometimes the dashboard can feel overwhelming, so maybe more control is needed on the left-hand side toolbar so trim the options. What problems is Google Analytics solving and how is that benefiting you? Mapping user journeys better, has allowed us to realise we had a ...

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MS

Mahmoud S

11/24/21

5 out of 5

"Great Analysis , Full details"

What do you like best about Google Analytics? Full of details , analyze website visitors Country ,sort all good details to help planning for a website or products Google analytics is amazing What do you dislike about Google Analytics? Nothing bad , everything as expected İ use for 15 years and nothing better What problems is Google Analytics solving and how is that benefiting you? Help planning new products

MT

Michelle T

11/23/21

5 out of 5

"Learn more about your website"

What do you like best about Google Analytics? You can see so much information about how people are interacting with your website and where they come from. What do you dislike about Google Analytics? Sometimes changes to the format make it hard to find information, but it's usually easy to Google and figure out. What problems is Google Analytics solving and how is that benefiting you? Understanding our web audience and their behaviors better to make marketing adjustments.

AU

Anonymous User

11/23/21

4 out of 5

"Google Analytics is great for tracking site stats"

What do you like best about Google Analytics? The intuitive UI allows for very easy use. What do you dislike about Google Analytics? The only real downside is it works best in the Google ecosystem. This is not a problem for me because I use it with a Firebase app. What problems is Google Analytics solving and how is that benefiting you? We needed a solution that provided site analytics for our mobile app, and Google Analytics is perfect because it is in the Google ecosystem.

MD

Michael D

11/23/21

5 out of 5

"The most accurate way to look at your website data"

What do you like best about Google Analytics? What I like best about Google Analytics is that it is the most accurate way to assess your website data. When set up correctly you can get audience insights that will help you make better decisions in your advertising campaigns. What do you dislike about Google Analytics? Although Google Analytics is vast and has a lot to offer the admin setting has to be its worst feature. I understand that most of the settings are needed, but they are laid out ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].