Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"Google Analytics - still working well despite Google"

What do you like best about Google Analytics? Google Analytics (aka GA) is a great tool to monitor the performance of a website or, in my case, multiple websites. I like that it is very easy to find the indicators that are important to my clients and me. What do you dislike about Google Analytics? Google, being Google, has a tendency to fix what is not broken. Quite often they make updates or changes that make a sizeable impact on the use of their products. That is true of GA as well, but ...

"Most Amazing Analytics Tool to Increase Sales and Traffic"

What do you like best about Google Analytics? The user interface is unique and supportive. We can track the performance of the website or any specific product page. It gathers the data from the analytics and makes that data very resourceful by creating reports and good sheets with that. Also, we can get the number of visitors over the website. What do you dislike about Google Analytics? It is a potent tool, and sometimes it creates complexity for beginners. You also require the tag manager ...

"Understand the Analytics of your Website"

What do you like best about Google Analytics? Easy to set-up and always evolving. Now in it's fourth version Google Analytics is a must have tool for webmasters. I have worked on many websites and the vast majority of them all use Google Analytics for their analytics of choice. It is easy to set-up and works. What do you dislike about Google Analytics? There is no way to filter out bots or internal traffic historically. Bot detection still needs works. Your data can get very messy if you do ...

"Powerful and free analytics tool"

What do you like best about Google Analytics? I love the amount of analytics we can perform on our websites and the ability to create Google Data Studios for free. What do you dislike about Google Analytics? Google Analytics is less drag and drop intuitive than other platforms and requires more dev help for more complex questions. What problems is Google Analytics solving and how is that benefiting you? With Google Analytics, we can understand easily the number of visitors and their ...

"Google Analytic"

What do you like best about Google Analytics? The feature and the visualization result What do you dislike about Google Analytics? too much menu and i don't know how to use it What problems is Google Analytics solving and how is that benefiting you? sales descriptive and insight

"Difficult implementation but world class end results"

What do you like best about Google Analytics? The capabilities to be able to define any metrics you'd like to collect data on and be able to build reports from it. What do you dislike about Google Analytics? Implementation is difficult even on e-commerce platforms for any non-standard but simple analytics use cases. Recommendations to others considering Google Analytics: Make sure you have a development team who are known for web script developmentS What problems is Google Analytics solving ...

"A platform which is best for tracking website perfoermances"

What do you like best about Google Analytics? Different matrices and varieties of key performances indexes that are available in google analytics will help figure out how to improve the website performances as well as income from the websites What do you dislike about Google Analytics? sometimes a new user might find it difficult to understand the usage of the platform. Also, if same user is logging into a website using different browsers, GA will consider it as two different ...

"Great Interface for Tracking Metrics"

What do you like best about Google Analytics? Google Analytics is an excellent tool for tracking all of the significant analytics you'd want to be measured from a site. All of the information is compiled into one place to view insights easily and quickly. What do you dislike about Google Analytics? The process to set everything up and get your site configured isn't as streamlined as it could be. For this reason, it can be difficult to get everything set up and running efficiently. What ...

"Solid insights, could be more user friendly"

What do you like best about Google Analytics? Google Analytics is helpful for my team when managing our brand sites. The metrics provided are helpful and helps us to dig deep on the KPI's that matter to us and to discover new ones. Load time tracking and funnels are helpful features. What do you dislike about Google Analytics? The UX on Google Analytics could be improved. Also, there have been several instances when team members have been unable to log in and faced significant lag time when ...

"Google Analytics Review"

What do you like best about Google Analytics? Google Analytics helps me track client Analytics for their Google Business accounts that I manage. I love Google Analytics because it helps me report Analytics easily and organized to my client. What do you dislike about Google Analytics? Google Analytics is all around a great platform. It's super cool that I get to use Google Analytics to report important analytics to my clients that I manage daily. Recommendations to others considering Google ...