Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"Stories that are backed up with data"

What do you like best about Google Analytics? I like that Google Analytics has the ability to provide all the data points needed to conduct research and have a full understanding of what is happening with my website visitors What do you dislike about Google Analytics? One item that i do not like is that it is not very user friendly for first time users. I wish there are more help and tool tip functionalities. I would love to see more recommendations of how to use the data or the filter to ...

"Dependable web analytics"

What do you like best about Google Analytics? I love being able to see where my web visitors come from, and setting up goals and events within the platform. Makes it really simple to build a content strategy along with SEO. What do you dislike about Google Analytics? They can make it easier for non technical people to use tags and create conversion goals. What problems is Google Analytics solving and how is that benefiting you? Getting a clear picture of our website viewers and where they ...

"No brained for web analytics"

What do you like best about Google Analytics? Universality, tons of online resources for training, insightful and actionable data What do you dislike about Google Analytics? High barrier to entry in terms of web knowledge What problems is Google Analytics solving and how is that benefiting you? Analyzing and optimizing our traffic and conversions

"Universal, G-4.. again in English please!"

What do you like best about Google Analytics? I like that i can sort of get an accurate count of visitors my site is getting. And that there is a lot of opportunity to be had, if i understood it or needed it. What do you dislike about Google Analytics? I don't like how insanely confusing it is. I somehow have 4 tags on my site and my like 7 properties on my analytics dashboard... for just one website. They all have different figures too. Recommendations to others considering Google ...

"I was tracking all interactions of our ecommerce website."

What do you like best about Google Analytics? Instantly tracking the revenue and traffic is very helpful. I can notice immediately if there is anything wrong What do you dislike about Google Analytics? If the traffic is too high, results don't show up instantly and it requires another tool to see actual results What problems is Google Analytics solving and how is that benefiting you? I can track every interactions and funnels, so i know what part of the website needs development.

"The Analytics Standard"

What do you like best about Google Analytics? With seamless integration with numerous traffic sources, Google Analytics will always be the go-to for all analytics purposes. What do you dislike about Google Analytics? Given Google Analytics is still relatively new, there are some hurdles that need to be ironed out before it can fully take over the universal landscape. What problems is Google Analytics solving and how is that benefiting you? GA has always been the tried and true source for ...

"The best tool to give you insight about your website visits."

What do you like best about Google Analytics? Tha it gives us the details of how many people visited our website and the session length too. Also, we receive reports explaining the overall performance and areas of improvement. What do you dislike about Google Analytics? It takes time to learn how to use it and how to interpret the information if you are not an expert in marketing. What problems is Google Analytics solving and how is that benefiting you? That we can identify what areas of ...

"Solid Free Analytics Tool - more intuitive than it used to be"

What do you like best about Google Analytics? I like how easy it is to install on your digital properties and get started. Much easier than it used to be. It also had an insight feature that allows you to ask "human questions" to the system and it gows through and extrapolates the insight from your data for you. Saves a lots of time and is intuitive for quick answers. What do you dislike about Google Analytics? How much time it used to take to get up to speed on knowing how to read the data ...

"Great tool for an overall picture of client performance"

What do you like best about Google Analytics? Easy to view all clients analytics on one screen and dive deeper into individual analysis What do you dislike about Google Analytics? Setup could be more user friendly, some categories are buried What problems is Google Analytics solving and how is that benefiting you? Able to see client website performance and report back. Holds all information in one place

"The #1 Analytics Tool"

What do you like best about Google Analytics? I like that Google Analytics is a free tool available to anyone and can be used to track various traffic stats and sources from multiple websites and apps. What do you dislike about Google Analytics? As with many of Google's tools, Google Analytics can be complicated to get set up correctly. Instructions and actions needed can be very complex and confusing. What problems is Google Analytics solving and how is that benefiting you? I install ...