Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"Great and effective reporting"

What do you like best about Google Analytics? The simplicity of the reporting so I can translate it easily for my reports at the end of the year What do you dislike about Google Analytics? Needs more details on the pathways and cookies tracking What problems is Google Analytics solving and how is that benefiting you? No issues just finding the way around the program over time helps

"Great, free software"

What do you like best about Google Analytics? Easy to use, yet complex analytic software for beginners through to expert analysts. What do you dislike about Google Analytics? The dashboard isn't as easy to customise as I would like What problems is Google Analytics solving and how is that benefiting you? Tracking web traffic sources, referrals and demographics as well as social campaigns

"Google Analytics is the most useful tool for tracking that I use"

What do you like best about Google Analytics? Google Analytics provides very detailed reporting. Built-in reports are beneficial, but you can create custom reports if you need more detail with different dimensions and metrics. User explorer report allows looking at any user anonymously. It makes very easy to detect any problem. What do you dislike about Google Analytics? Because Google Analytics uses samples when we look at very divided data, we might see different numbers for the same ...

"The More You Study It, The Better It Gets"

What do you like best about Google Analytics? Google Analytics is a fantastic tool to monitor the performance of websites for myself and my clients. It's incredibly thorough and allows you to customize and monitor multiple indicators that are specific to each website/goal, like website visits, age/gender/location of the visitor, and even the busiest times of the day as far as traffic is concerned. And that's just for starters. It integrates with pretty much any online software in existence, ...

"Why spend money on any other analytics program?"

What do you like best about Google Analytics? This free toolkit is the best out there. It gives you pretty much everything you need. What do you dislike about Google Analytics? It's good for small to medium sized business's but it'd lacking in the more granular tracking for enterprise level Recommendations to others considering Google Analytics: Try GA first before any other analytics application. you will find many features, it's powerful and inexpensive (free). What problems is Google ...

"Amazing Analytics Tool!"

What do you like best about Google Analytics? Google Analytics is one of the most straightforward tools to pick up and start using. As someone who had no background in analytics tracking, I was able to teach myself how to use Google Analytics, and it has been so helpful! I love the goal-setting option to track certain use cases and get the data I need. Due to the analytics data, I have made solid improvements to my site and increased traffic. What do you dislike about Google Analytics? I ...

"Great for Understanding Web Performance"

What do you like best about Google Analytics? Google Analytics is pretty intuitive, simple to set up initially, and works well with a lot of other programs. We integrate with VWO, CallRail, and several others. You get an awful lot for free with GA, setting this up as early as possible is a no-brainer. What do you dislike about Google Analytics? There is no intermediate level for a subscription - it's either free or over $100k per year with nothing I know of in between. Some settings can get ...

"Free tool that gives you business intelligence"

What do you like best about Google Analytics? The customisation options and integrations into the site are great for any user wanting to know what's going on on their website. We still use other SEO tools, but Google Analytics gives us the benchmark to work with. What do you dislike about Google Analytics? Sometimes the platform changes and you need to add a new code to the site, and there are constant updates. However, once you know what you are doing it is simple, and it is there to ...

"Plenty of ways to slice & dice"

What do you like best about Google Analytics? I like that there are many ways to look at and dissect the data. I enjoy the additional tips provided within GA to maximize the value of your analytics & performance. What do you dislike about Google Analytics? It's not always intuitive - but if you spend some time in the system, you can learn a lot. What problems is Google Analytics solving and how is that benefiting you? We can understand the traffic patterns on our websites. We can adjust ...

"Excellent for users of all proficiency"

What do you like best about Google Analytics? Even if you're a light user of GA, you can still get useful info that can inform your work. What do you dislike about Google Analytics? It can be difficult to navigate and understand for new users, however, the learning modules are a great way to get caught up. What problems is Google Analytics solving and how is that benefiting you? I use it to understand how the articles on my blog are performing, which ones are converting, and which ones I ...