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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 781-790 out of 2517

AU

Anonymous User

12/19/21

4.5 out of 5

"Google Analytics for Marketing and Tracking"

What do you like best about Google Analytics? Integration with everything User Friendly Tracking of visitors What do you dislike about Google Analytics? It could be difficult to use for newbie's Detailed visitor information not available Customized tracking Recommendations to others considering Google Analytics: Strongly Recommended for Analytics Purpose. What problems is Google Analytics solving and how is that benefiting you? We use Google Analytics for marketing and ranking purposes to ...

Read more

JW

Jackie W

12/18/21

4 out of 5

"GA for marketing"

What do you like best about Google Analytics? Creating custom reports to track leads where tracking fell off What do you dislike about Google Analytics? GA is complicated to learn. There are a lot of different categories and reports to look at. What problems is Google Analytics solving and how is that benefiting you? I use GA to track down leads where tracking fell off. It helps keep our reporting as accurate as possible

SH

Sven H

12/18/21

5 out of 5

"Google analytics is a must have"

What do you like best about Google Analytics? Google Analytics is one of the most useful software you can have regarding your website traffic performance and other platforms to get traffic on. For instance, Redbubble print on demand or Teespring allows you to connect your Google Analytics account to them. The analytics give you insight into your traffic and where it's coming from. They also show the countries from which the traffic is being generated, and keywords for which you are ...

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GT

Gillian T

12/17/21

5 out of 5

"Love this program"

What do you like best about Google Analytics? Gives a ton of insight into what is working on your site vs what needs improvement. Also tells you a lot about your audience What do you dislike about Google Analytics? It is a little difficult to learn how to use it but after taking some of the classes, you can figure it out. What problems is Google Analytics solving and how is that benefiting you? Collecting information about the audience and how to best target them, it provides information ...

Read more

AU

Anonymous User

12/16/21

4 out of 5

"Well, it's Google."

What do you like best about Google Analytics? I like all the different charts and graphs created from the data. I like how you can compare charts from month to month and year to year to show growth, audience, and behavior. What do you dislike about Google Analytics? Well, it's google. All of their products are not entirely user-friendly. Google Analytics looks easy to use and understand, but once you dive in deep, it is pretty messy. What problems is Google Analytics solving and how is that ...

Read more

AU

Anonymous User

12/16/21

5 out of 5

"Love the conversion path"

What do you like best about Google Analytics? I love that I can see which campaigns my customer went through to make a final purchase. What do you dislike about Google Analytics? I really dislike Google analytics for properties. They don't have as extensive metrics as I want. But, it seems google is pushing it onto me. What problems is Google Analytics solving and how is that benefiting you? Looking at what traffic comes to the website and where people go before making a final purchase or ...

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AU

Anonymous User

12/16/21

5 out of 5

"Google Analytics is definitely a big time saviour due to the insight it provides"

What do you like best about Google Analytics? The insights it provides helps me understand how effective my content is on a website. It gives detailed analysis of the web traffic. The click through rate and clicks received. The conversion rate it provides helps me understand how many people we have targetted. What do you dislike about Google Analytics? Would like some more detailed analysis on demographics. This is something I dislike a bit about Google analytics What problems is Google ...

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NJ

Neeta J

12/15/21

5 out of 5

"Google Analytic _ Best Solution To Create Traffic Report Online"

What do you like best about Google Analytics? 1. Website’s flow can be easily tracked using analytics. 2. It is simple to understand which sources send customers to our business website and what pages they visit. 3. Using Google Analytic tool is pretty simple and it’s used by SEO experts all over the world. 4. Catch Real time User Data location and traffic sources for business websites. 5. Connect Google ads and Search Console with Google analytic to track all data. 6. Set Conversion and ...

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AW

Andy W

12/15/21

4.5 out of 5

"Easy to implement and easy to get data"

What do you like best about Google Analytics? I like that it's easy to install into websites and easy to get metrics from and control the views and export the data into our own tools to give insights to our clients. What do you dislike about Google Analytics? The permission structures are hard to understand and that you have to use a google account to get access to it. What problems is Google Analytics solving and how is that benefiting you? We are using Google Analytics to try and ...

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AU

Anonymous User

12/15/21

4.5 out of 5

"Google analytics"

What do you like best about Google Analytics? The ability to see almost any info you want from your website. You can see almost any type of information and interpret it the way you want in order to grow the website traffic. I also like that it’s constantly up to date and isn’t far behind. It’s important to have the latest info before updating your digital presence. What do you dislike about Google Analytics? Sometimes it can be a lot to look at and doesn’t do a great job telling you what ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].