Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"Helpful to a point"

What do you like best about Google Analytics? Google Analytics makes it helpful to see analytics in real time, along with audience and behavior data. What do you dislike about Google Analytics? This may not be a fault of Google Analytics, but tagging was implemented before I started, so I'm not 100% sure I trust it. We've also moved to Adobe Analytics for most of our data. Google Analytics can be a bit hard to navigate sometimes if you're not familiar with it. What problems is Google ...

"Great way to track your marketing campaigns!"

What do you like best about Google Analytics? Google Analytics allows you to track many things to help you improve your marketing efforts. It provides valuable insight to our company and shows us where we can improve. What do you dislike about Google Analytics? It takes a lot of learning at first, but once you get the hang of how to use it properly it gets a lot easier. Don't let it overwhelm you! What problems is Google Analytics solving and how is that benefiting you? We use this daily to ...

"Most Popular Analytics Platform for a Reason"

What do you like best about Google Analytics? The best part of Google Analytics is the vast majority of data and insights offered, all for free in a simple, user-friendly platform. The integration with Google Tag Manager makes Google Analytics a premium product. What do you dislike about Google Analytics? The only thing I dislike about Google Analytics is the lack of customizability. There are some customizable aspects, like creating a custom report, but you can't customize the look and ...

"A tool that allows me to access and measure all kinds of data about our website."

What do you like best about Google Analytics? You can create rules and monitoring a lot of event in website. It gives various data about your website. You can linked other google tools and measure this data. What do you dislike about Google Analytics? Sometimes it can be difficult to get data on the same day. I think data issue needs to be developed. For example It may not be possible to see the results of a campaign I made on the same day. What problems is Google Analytics solving and how ...

"Robust analytics resource for your website"

What do you like best about Google Analytics? This software allows you to get an in-depth look into how users navigate your website. You can find a lot of insight into user behavior. What do you dislike about Google Analytics? There is so much information, and it takes time and effort to learn how to navigate the platform. What problems is Google Analytics solving and how is that benefiting you? It helps you adjust your website flow or layout to guide users to take the actions you want.

"Easy tracking software for your websites"

What do you like best about Google Analytics? The ease of using the website and the app is the best thing I like about this and it is absolutely terrific in terms of all the analytics and the traffic to be tracked on the website. It certainly helped me increase sales and capture new users. What do you dislike about Google Analytics? The difficulty level of the website in terms of too many reports and the terms for a novice makes it difficult at first but then it becomes easy to get the ...

"Confusing to start - Great once set up"

What do you like best about Google Analytics? GA has a great overview of your website metrics allowing you to track website visitors, behaviours, conversion rates and much more. I've also used semrush but not enough to compare the too. What do you dislike about Google Analytics? I have not been using GA very long and I found it very intimidating. I user a plug in called Sitekit which helped set up GA on our website and it made the process much simpler. I've started a course on GA so I can ...

"Google Analytics Review by Marketing Manager for Small Business"

What do you like best about Google Analytics? The ease of navigating and using Google Analytic to track metrics and performance of various aspects of business website products, blogs performance and impact on site, and podcast performance and impact on site. What do you dislike about Google Analytics? I wish you could segment things out more to track and view audience data for specific metrics more accurately. Also, when looking at sessions compared to the prior week and days, it would be ...

"Best free option to measure website and app statistics"

What do you like best about Google Analytics? That is free! Apart from that (if something's free, you are the product...), Google Analytics includes several sets of data gathered from the site or the app you want to monitor and lets you sort them out in various ways, according to your needs. You can also set up custom dashboards to show the most relevant metrics and send them automatically via email every week/month. What do you dislike about Google Analytics? The learning curve is not ...

"Amazing experience, really good product by google"

What do you like best about Google Analytics? The consistency of all the data, very good application. I love how you're able to get details by drilling down in specific pages and URLs. That's extremely handy. What do you dislike about Google Analytics? The organization of the different sections, it's not easy to find the different aspects. For example, someone wanting to build a funnel may get confused about the different steps and need to integrate code on their page. Recommendations to ...