Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

"A web analytics tool"

What do you like best about Google Analytics? - Free and fairly robust - Easy to install and implement - Data is easily accessible and provides great insights - Tracking and organization of data by devices - Social media traffic analytics - Custom report designer - Continually evolving and improving - Integrates with other Google tools - Mobile application What do you dislike about Google Analytics? - It can be confusing for new users - If you are not familiar with the system, it may take ...

"Amazing Software For User Tracking"

What do you like best about Google Analytics? Google Analytics offers me user tracking and website traffic reports. As I am using this tool for tracking my website visitors and page views, it provides me the brief data to analyze, and I can know from which medium my user is coming, such as direct, organic search, social, and referrals. What do you dislike about Google Analytics? Google analytics is a little bit tough to use by any beginner or new user. I guess google needs to make it easier ...

"Google Analytics - Insights"

What do you like best about Google Analytics? Gives complete information about application and users needed to check performance and make decisions. Very good insights applicable to your business What do you dislike about Google Analytics? Amount of data collected can be overwhelming . Gives you powerful information but could be overwhelming . Upskilling /training needed to understand how to use What problems is Google Analytics solving and how is that benefiting you? To increase traffic to ...

"Great web analytics tool"

What do you like best about Google Analytics? Ability to track website metrics and set goals What do you dislike about Google Analytics? Some of the features aren't intuitive and require expert customization What problems is Google Analytics solving and how is that benefiting you? Measuring website performance and identifying ways to optimize

"Awesome Tool for Insight Onto your Web Page"

What do you like best about Google Analytics? I love the multifacetedness of Google Analytics. I can view several valuable insights and metrics to see how well content and specific pages perform on my site. What do you dislike about Google Analytics? There's not much that I dislike. However, there is a bit of a learning curve in understanding where all of the metrics "live" (where you can access metrics). You have to poke around and explore the interface to understand how much information ...

"Valuable analytics platform for analysts and business owners alike."

What do you like best about Google Analytics? I appreciate the ability to pull and schedule customized reports featuring only the information your client or your company will find most useful. It's excellent at eliminating unnecessary data points that might only lead to analysis-paralysis. What do you dislike about Google Analytics? One aspect of Google Analytics that I'd like to see enhanced is setting up and tracking online and offline goals and events. While much of the platform is ...

"Good Tool, steep learning curve"

What do you like best about Google Analytics? ease of access, amount of data you can collect is pretty incredible. Once you get familiar with the tool, it can do amazing things and you can really drill down What do you dislike about Google Analytics? Steep learning curse, lack of straightforward documentation. Google doesn't make it easy for newcomers What problems is Google Analytics solving and how is that benefiting you? It gives us a better understanding of our customer's habits and ...

"The basics of analytics"

What do you like best about Google Analytics? Free, wealth of data available, easy to find people to understand it What do you dislike about Google Analytics? The UI leave a lot to be desired, fake traffic is still a problem. What problems is Google Analytics solving and how is that benefiting you? Not a single problem but more monitoring.

"Good analytics"

What do you like best about Google Analytics? Analytic features. Customization. Charts. What do you dislike about Google Analytics? Hard to learn and set up the personilazation for many companies. Recommendations to others considering Google Analytics: Highly recommend. Robust and so many options. Best analytics program available. What problems is Google Analytics solving and how is that benefiting you? Understanding who's coming to our website.

"Most Accurate Tool for Business Websites"

What do you like best about Google Analytics? I like that Google Analytics is a free tool for your website. It is very accurate and it displays very useful information related to website traffic. What do you dislike about Google Analytics? The UI should be simplified for beginners. There is a learning curve and the current design can be very overwhelming for new users. What problems is Google Analytics solving and how is that benefiting you? It is useful to improve traffic to your website ...