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9.8

Spot Score

Google Analytics - Web Analytics Software

Google Analytics Reviews in July 2026: User Ratings, Pros & Cons

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4.6

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Google Analytics Reviews & Ratings

4.6

Excellent

Based on 8928 ratings & 2517 reviews

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Offers detailed insights and reports, aiding in analyzing website performance and user behavior.

  • Provides real-time analytics, enabling immediate response to trends and visitor activities.

  • Integrates seamlessly with other Google services for managing digital marketing aspects efficiently.

  • Helps track conversions, create custom reports, and set up goals, essential for digital marketers.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 691-700 out of 2517

FH

Franklin H

01/24/22

5 out of 5

"It is the best program to track,the best!"

What do you like best about Google Analytics? Google analytics allows me to know the data and analysis in an organized way, we can filter the information according to the region, sex, age and much more! It is fantastic to be able to use Google Analytics, We can use it to analyze web applications, and also know from what platform users are entering from a cell phone, computer, tablet and more. I like this program and I recommend it! What do you dislike about Google Analytics? The first time ...

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MA

M. Aykut K

01/20/22

3.5 out of 5

"Google analytics review"

What do you like best about Google Analytics? The statistics of users entering the application or website are very important to me. Google analytics gives this information very descriptively with the help of graphs. What do you dislike about Google Analytics? As the number of live users is not precise, I could not fully understand. A report can be created by adding more features. The live user menu should be more detailed and updated instantly. What problems is Google Analytics solving and ...

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ML

Matt L

01/20/22

3.5 out of 5

"Google Analytics Review"

What do you like best about Google Analytics? Google analytics is an easy way to track basic website analyitcs and creating reports and graphs. Google is a reputable company and will always be the standard of analytics and ppc. The in site live analytics help see where people are clicking on your web site in real time. It also lets you A/B test pages so you can see what works best for what audience and when. What do you dislike about Google Analytics? The report options sometimes are ...

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AU

Anonymous User

01/19/22

5 out of 5

"Better than adobe"

What do you like best about Google Analytics? It's a must have tool for all digital marketing and/or ecommerce websites What do you dislike about Google Analytics? slightly old and clunky. Not very intuitive for new users. What problems is Google Analytics solving and how is that benefiting you? Data is based on "sampled data" only, so might not be 100% accurate, but there's no other alternative unless you pay for GA360. Still better than Adobe analytics though.

NI

Nasiyah I

01/19/22

4 out of 5

"Great platform, amazing results"

What do you like best about Google Analytics? Ease of use, dashboard non-clutter, simple targets, easy to set up, great geographical oversight, tracking like never before, and alerts and insights about website performance. What do you dislike about Google Analytics? Clunky dashboard, not UI/UX design-friendly. Not a lot of training for beginners, not easy to set up, not easy to maintain and check over long periods. I would like a more robust control space. Recommendations to others ...

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NS

Narayan S

01/19/22

5 out of 5

"Most accurate and most useful tool for digital marketing folks!"

What do you like best about Google Analytics? Google Analytics can help you drill down the traffic numbers to the minutest details. If you have a website that receives users from multiple countries, you can easily track them using geo-filters. You can also pull out data for conversions for your users based on geo-filters. There are multiple use cases, but all you need to do is know the tool well. What do you dislike about Google Analytics? There nothing to dislike about Google Analytics. It ...

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AG

Arun G

01/18/22

5 out of 5

"I have being using the analytics for an year in my projects. The Best tool for tracking user data"

What do you like best about Google Analytics? The Best part of it is Track and charting the data collected from the user or app in a real-time instance. Firebase tool I use this with. It's more fast and reliable when compared with competitors What do you dislike about Google Analytics? There is nothing big to dislike. There are no bad parts in this to dislike as far now. The product is better since it can scale in large. Few bug can be removed while collecting large data Recommendations to ...

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SB

Subheksha B

01/18/22

5 out of 5

"Best analytical tool"

What do you like best about Google Analytics? It takes just a few steps to set up Google Analytics into my website, and it's super easy to use, and that is what I like the best about this software. There is no other tools which is easier to use like Google Analytics. What do you dislike about Google Analytics? There is nothing I dislike about this software. But it would be great if they could add a feature to add track every single user who visits our website in a more detailed way. What ...

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AU

Anonymous User

01/17/22

5 out of 5

"Beneficial and easy to use"

What do you like best about Google Analytics? Google Analytics is not only simple to use but also gives a lot of insight into how the business is performing, allowing you to consider what is working, what isn't, and what to adjust. What do you dislike about Google Analytics? Despite Google Analytics' ease of use, sometimes there is almost too much information whereas it's easy to get lost or confused when you are looking for specific insights. Recommendations to others considering Google ...

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ML

Matthew L

01/17/22

4 out of 5

"Google Analytics"

What do you like best about Google Analytics? Google Analytics is super easy to use and does not involve needing to know a whole lot of programming language. There are several reports you can run of have run to you on a weekly or daily basis. The real time click analytics is also a super cool feature to track. What do you dislike about Google Analytics? Sometimes the searches or direct links to your website dont always add up or make sense. There have been times where there have been way ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].