Google Analytics Reviews in July 2026: User Ratings, Pros & Cons

"Straightforward to use and very informative"

What do you like best about Google Analytics? The information is elementary to access, and it provides a lot of tools for analyzing the reports about activity on the application. A report is generated regularly, which can be collected and reviewed instead of checking and navigating through the platform every day or every week. What do you dislike about Google Analytics? The application requires some time to get used to before one can efficiently use it to the full extent. The rest of the ...

"With a Little Learning Curve, The Google Data is Worth It"

What do you like best about Google Analytics? There is a plethora of useful data for tracking the behavior of users on your website and monitoring traffic trends. A favorite feature is the flow chart style behavior tree, which shows the flow from page to page as visitors navigate the website, and where the most drop-offs occur. This is valueable visual insight to executives and website admins. There are many analytics tools out there, but if you care about ranking on Google this tool is ...

"Yet Another Analytics Platform"

What do you like best about Google Analytics? The amount of data and segregation of the data What do you dislike about Google Analytics? Accuracy of the data isn't very good Not completely reliable What problems is Google Analytics solving and how is that benefiting you? Problems include the accuracy, and setting up few goals Benefits is mostly on analysing data to take decisions in performance marketing channels

"Essential for online business"

What do you like best about Google Analytics? I love that you can see where your sales dollars are coming from. This helps a ton with our marketing strategy and to see what's working best What do you dislike about Google Analytics? It takes a bit of learning to understand all the different metrics but Google does have resources to help What problems is Google Analytics solving and how is that benefiting you? We are able to see what marketing initiatives are working with actual sales to back ...

"Google Analytics: Efficient-powerful adverts ROI, social networking, audience traffic analysis tool!"

What do you like best about Google Analytics? Google Analytics: Efficient-powerful adverts ROI, social networking, audience traffic analysis tool! 1. Reliable and accurate service easily integrated with other Google products. 2. User-friendly, useful for online work tracking and reporting. 3. Website data tracking made so easy, quick access, no lags, and able to achieve goals. 4. Helps in checking conversion rate, audience measurement, sources of traffic; amongst other essential ...

"Google Analytics - know if your marketing is working or not"

What do you like best about Google Analytics? What I like best about Google Analytics is the fact that you can tell if what you are doing (marketing-wise) is actually working or not. I have not used other analytics to compare this to as I am very happy with this program What do you dislike about Google Analytics? What I dislike the most about Google Analytic's is, I find it a little confusing between the different types of campaigns and keywords. I am sure with little training things would ...

"Helpful Tool"

What do you like best about Google Analytics? I like being able to see all different kinds of data when it comes to our website. It's also helpful to integrate into other programs such as, Brightedge. I love that I can integrate GA to see even more information about my site and use that to help make decisions. What do you dislike about Google Analytics? Nothing that I can think of, really. I enjoy all of the features. What problems is Google Analytics solving and how is that benefiting ...

"Google analyitcs - a must for every website!"

What do you like best about Google Analytics? Simple of use - it's make for everyone - so you no need to be a SEO expert to use it! Very good job from Google at all! I also like the stats how are organized! What do you dislike about Google Analytics? DIslike - the speed of processing of stats, maybe this is because a very large database is in the google servers, but speed of processing need to be improved at all What problems is Google Analytics solving and how is that benefiting ...

"Learn how to use GA and you will rock the user experience"

What do you like best about Google Analytics? GA allows us to track every metric to fit the best user experience and align it with the marketing team. What do you dislike about Google Analytics? It has many options, and you could lose focus when you don't know how it works. What problems is Google Analytics solving and how is that benefiting you? We increase our users' experiences allowing them to do more things with more minor interactions. GA brings me the opportunity to test which ...

"The Backbone of Data"

What do you like best about Google Analytics? Google Analytics communicates seamlessly with Google Ads, but it also reports on website traffic from ALL sources, making for easy platform v. platform comparisons. What do you dislike about Google Analytics? Data in Google Analytics (such as Goal completions, session data, custom audiences) does not back-populate, unlike Campaign management platforms like Search Ads 360. Recommendations to others considering Google Analytics: Set up Custom ...