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9.8

Spot Score

Google Analytics - Web Analytics Software

Google Analytics Reviews in July 2026: User Ratings, Pros & Cons

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4.6

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Google Analytics Reviews & Ratings

4.6

Excellent

Based on 8928 ratings & 2517 reviews

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Offers detailed insights and reports, aiding in analyzing website performance and user behavior.

  • Provides real-time analytics, enabling immediate response to trends and visitor activities.

  • Integrates seamlessly with other Google services for managing digital marketing aspects efficiently.

  • Helps track conversions, create custom reports, and set up goals, essential for digital marketers.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 671-680 out of 2517

BM

Brenda M

02/21/22

5 out of 5

"Automatic insights"

What do you like best about Google Analytics? The dashboard presents all the key information at a glance What do you dislike about Google Analytics? Switching to the new system was a little tricky but I got there! What problems is Google Analytics solving and how is that benefiting you? Able to measure which of my marketing efforts are delivering results

BM

Brenda M

02/21/22

5 out of 5

"Automatic insights"

What do you like best about Google Analytics? The dashboard presents all the key information at a glance What do you dislike about Google Analytics? Switching to the new system was a little tricky but I got there! What problems is Google Analytics solving and how is that benefiting you? Able to measure which of my marketing efforts are delivering results

AU

Anonymous User

02/06/22

5 out of 5

"Must-Have for understanding user behavior"

What do you like best about Google Analytics? I like conversion tracking and acquisition channels. What do you dislike about Google Analytics? That we no longer see most keywords that drove site visitors from Organic. Recommendations to others considering Google Analytics: Take the digital fundamentals course What problems is Google Analytics solving and how is that benefiting you? I use it to analyze potential reasons why leads have slowed down. I've benefited from it in making decisions ...

Read more

JR

Julie R

02/06/22

5 out of 5

"The best solution for small business digital marketing"

What do you like best about Google Analytics? The sheer amount of data points and information that Google Analytics provides is invaluable. The dashboard is easy to reach and navigate through and the results that using Google Analytics yields speak for themselves. What do you dislike about Google Analytics? The program is not the most intuitive therefore there is a bit of a learning curve to be able to effectively use the software and accurately identify what you are seeing on the ...

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KM

Krzysztof M

02/06/22

5 out of 5

"Reliable Analytics system"

What do you like best about Google Analytics? It is for free and has free courses. Google provides You also with a DEMO account to start gathering knowledge faster. Reports are very consistent with my real business goals. What do you dislike about Google Analytics? New versions should have been postponed until ready. Not everything is explained well in the documentation. There are some unresolved RODO issues in European Union with this product. What problems is Google Analytics solving and ...

Read more

SN

Sevdija N

02/05/22

5 out of 5

"Great way to find out how well keywords are doing"

What do you like best about Google Analytics? Easy to navigate and compile data. Many different options to find key words. What do you dislike about Google Analytics? To many drop Downs and less bar image options. What problems is Google Analytics solving and how is that benefiting you? Trying to see what social Media and emails worked best via open and click through rates.

AA

Artyom A

02/04/22

4 out of 5

"One of the most famous of Google products for analysis"

What do you like best about Google Analytics? Google Analytics is one of the main products of Google systems. It is integrated with other Google services such as Data Studio, BigQuery, and Youtube. It allows you to integrate websites in Google Analytics and analyze their statistics. What do you dislike about Google Analytics? It is not easy for beginners to use it. If you do not connect properly your websites, page or other data resources to Google Analaytics, you won't able to use it to ...

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RV

Raghu V

02/04/22

5 out of 5

"Great tool to check the website traffic"

What do you like best about Google Analytics? It help me to track each and every section of my website. I can check my bad links, which effects my site too. It do understand my users type and behaviour. I can easily do both online and offline tracking using google analytics. What do you dislike about Google Analytics? Some it tracks the bot traffic and unwanted source of traffic that send from spam webistes. It would be the best that If it cach and control. Remaing everything was ...

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SD

Shankar D

02/04/22

5 out of 5

"Why you should use Google analytics?"

What do you like best about Google Analytics? The best part about google analytics when connected to your site are - It gives the details about page views, active users right at that point, bounce rates, time spent by traffic - Demographic details - Device usage details and many more What do you dislike about Google Analytics? The one point that I dislike is google analytics has stopped showing the details about the audience interests, which plays a good role to get a better understanding ...

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AU

Anonymous User

02/03/22

5 out of 5

"Marketing attribution made easy"

What do you like best about Google Analytics? I can easily measure and track the success of my advertising, leading traffic to my website, and so much more. ROI is displayed in real-time and easy to understand on their dashboard. What do you dislike about Google Analytics? The platform setup requires someone with in-depth knowledge to facilitate the configuration. However most answers can be found on Google that can help you understand the inner workings of the system. What problems is ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].