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9.8

Spot Score

Google Analytics - Web Analytics Software

Google Analytics Reviews in July 2026: User Ratings, Pros & Cons

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4.6

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Google Analytics Reviews & Ratings

4.6

Excellent

Based on 8928 ratings & 2517 reviews

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Offers detailed insights and reports, aiding in analyzing website performance and user behavior.

  • Provides real-time analytics, enabling immediate response to trends and visitor activities.

  • Integrates seamlessly with other Google services for managing digital marketing aspects efficiently.

  • Helps track conversions, create custom reports, and set up goals, essential for digital marketers.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 661-670 out of 2517

TP

Tushar P

03/01/22

4.5 out of 5

"Google Analytics - Powerful Tool"

What do you like best about Google Analytics? The Best Service offered by google and owning a business and then Measuring the customer's behavior should be utmost importance. this tool can help us to gather the information and help to take constructive steps towards making better decisions with your marketing budgets. What do you dislike about Google Analytics? At the initial stage, this one needs atleast some amount of basic knowledge to use it. so more learning materials and guidebooks ...

Read more

DS

Daljeet Singh J

02/27/22

3.5 out of 5

"Perfect analytics tool"

What do you like best about Google Analytics? Perfect software for tracking website activities including page per session, session duration, traffic on a page etc. Really helpful. What do you dislike about Google Analytics? Nothing to dislike as such as it is improvising on every update.making it simple and easy to use. Recommendations to others considering Google Analytics: Go for this software as it's the best for analytics of any kind. Perfect for analysing your traffic sources and would ...

Read more

ZJ

Zachary J

02/23/22

5 out of 5

"Great way to stay on top of your marketing"

What do you like best about Google Analytics? I really like how organized the product is and how comprehensive and actionable the data is. In marketing, you can't get enough of good data and GA helps out with that a ton. What do you dislike about Google Analytics? There is a hump that you have to get over to really understand what you are doing and how to work of what you find, but once you take the free courses you can really fly. What problems is Google Analytics solving and how is that ...

Read more

AU

Anonymous User

02/23/22

5 out of 5

"Great for tracking"

What do you like best about Google Analytics? The system is comprehensive and covers all the right details for a business. What do you dislike about Google Analytics? Could be easier to implement the tracking. Recommendations to others considering Google Analytics: Don't wait to start saving money. Start saving from the beginning. What problems is Google Analytics solving and how is that benefiting you? I am able to save money on advertising while making more money through targeted actions.

DT

Dinesh T

02/23/22

5 out of 5

"Best Tools for every business with Insightful Information"

What do you like best about Google Analytics? I like the real-time overview of data by traffic source, location, and content. This gives me the exact overview of my performance and helps me to make an instant decision based on live data. What do you dislike about Google Analytics? Sometimes Google Analytics shows direct traffic instead of organic, I face this issue after using the Litespeed cache service. This issue misleads me while I am trying to know my audience's behavior. What problems ...

Read more

SR

Swetha R

02/23/22

4.5 out of 5

"Google analytics"

What do you like best about Google Analytics? Google analytic is very useful for data tracking of users on the website Google analytics come in the organized ways And used for creating reports and graph It is provided with a lot of filters as per the requirement we can select accordingly and view them What do you dislike about Google Analytics? There is no dislike but few reports structure can be in-depth and even more specific Recommendations to others considering Google Analytics: You can ...

Read more

AU

Anonymous User

02/23/22

4.5 out of 5

"Truly Powerful analytic tool"

What do you like best about Google Analytics? The Dashboard is amazingly curated and Advanced. Whenever I visit the report are extremely easy to understand and I also love the feature that gives insight on the Ads campaigns. What do you dislike about Google Analytics? The Behaviour Flow option is a little broken for the smaller screens. It's quite hard to understand, Maybe it's me but I think you can improve it a little. What problems is Google Analytics solving and how is that benefiting ...

Read more

DT

Dinesh T

02/23/22

5 out of 5

"Best Tools for every business with Insightful Information"

What do you like best about Google Analytics? I like the real-time overview of data by traffic source, location, and content. This gives me the exact overview of my performance and helps me to make an instant decision based on live data. What do you dislike about Google Analytics? Sometimes Google Analytics shows direct traffic instead of organic, I face this issue after using the Litespeed cache service. This issue misleads me while I am trying to know my audience's behavior. What problems ...

Read more

ZJ

Zachary J

02/23/22

5 out of 5

"Great way to stay on top of your marketing"

What do you like best about Google Analytics? I really like how organized the product is and how comprehensive and actionable the data is. In marketing, you can't get enough of good data and GA helps out with that a ton. What do you dislike about Google Analytics? There is a hump that you have to get over to really understand what you are doing and how to work of what you find, but once you take the free courses you can really fly. What problems is Google Analytics solving and how is that ...

Read more

AU

Anonymous User

02/23/22

5 out of 5

"Great for tracking"

What do you like best about Google Analytics? The system is comprehensive and covers all the right details for a business. What do you dislike about Google Analytics? Could be easier to implement the tracking. Recommendations to others considering Google Analytics: Don't wait to start saving money. Start saving from the beginning. What problems is Google Analytics solving and how is that benefiting you? I am able to save money on advertising while making more money through targeted actions.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].