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9.8

Spot Score

Google Analytics - Web Analytics Software

Google Analytics Reviews in May 2025: User Ratings, Pros & Cons

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4.6

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Google Analytics Reviews & Ratings

4.6

Excellent

Based on 8928 ratings & 2517 reviews

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terible

(4)

Expert's Review

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Offers detailed insights and reports, aiding in analyzing website performance and user behavior.

  • Provides real-time analytics, enabling immediate response to trends and visitor activities.

  • Integrates seamlessly with other Google services for managing digital marketing aspects efficiently.

  • Helps track conversions, create custom reports, and set up goals, essential for digital marketers.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 391-400 out of 2517

AC

Ashley C

11/16/22

3.5 out of 5

"Google analytics isn't all it's cracked up to be."

What do you like best about Google Analytics? Google Analytics is great for getting advertisement for your business. However it is very hard to maneuver and trying to understand the system can be very very frustrating. What do you dislike about Google Analytics? I really dislike the communication between google analytics and myself. I paid for my subscription and then after it was paid they told me that my ads weren't running because of suspicious payment activity. I mean I paid out of my ...

Read more

SM

Sitanshu M

11/15/22

5 out of 5

"Even powerful when combined with targeted ads. AND FREE!!!"

What do you like best about Google Analytics? I have been using Google Analytics since 2010. And it's improving year on year. My major dependence on Google Analytics is to track the movement of people on my websites, especially when coupled with Adwords. It helps me alter the ads in order to deliver better. Also, the remarketing feature is a bumper here. Simply, one of the best tools in Google Suite. Update: The analytics have gotten better since the last time. There integration is easier ...

Read more

SM

Sitanshu M

11/15/22

5 out of 5

"Even powerful when combined with targeted ads. AND FREE!!!"

What do you like best about Google Analytics? I have been using Google Analytics since 2010. And it's improving year on year. My major dependence on Google Analytics is to track the movement of people on my websites, especially when coupled with Adwords. It helps me alter the ads in order to deliver better. Also, the remarketing feature is a bumper here. Simply, one of the best tools in Google Suite. Update: The analytics have gotten better since the last time. There integration is easier ...

Read more

AC

Abhinav C

11/05/22

4.5 out of 5

"Web analysis is now a Piece of Cake!!"

What do you like best about Google Analytics? The best part of GA is that it's easily integrable into our websites irrespective of any platform built, reducing integration effort. It's a tool to track web traffic, new users, time spent on sites etc., which helps us understand consumers' needs. The significant upside is the insight analysis reports are customisable per your business needs to enhance our business. What do you dislike about Google Analytics? The major downside of GA at times ...

Read more

AC

Abhinav C

11/05/22

4.5 out of 5

"Web analysis is now a Piece of Cake!!"

What do you like best about Google Analytics? The best part of GA is that it's easily integrable into our websites irrespective of any platform built, reducing integration effort. It's a tool to track web traffic, new users, time spent on sites etc., which helps us understand consumers' needs. The significant upside is the insight analysis reports are customisable per your business needs to enhance our business. What do you dislike about Google Analytics? The major downside of GA at times ...

Read more

JM

Jacob M

11/02/22

5 out of 5

"Industry Standard Analytics"

What do you like best about Google Analytics? Google Analytics tracks most things you'd be interested in by default, but it can track anything you can dream up. Setting up advanced tracking does take some technical knowledge, but if you know what you're doing, the sky's the limit! What do you dislike about Google Analytics? It's a very complex system and not the most intuitive. There's a pretty steep learning curve, especially if you want to make the data useful. Most anyone can log in and ...

Read more

JM

Jacob M

11/02/22

5 out of 5

"Industry Standard Analytics"

What do you like best about Google Analytics? Google Analytics tracks most things you'd be interested in by default, but it can track anything you can dream up. Setting up advanced tracking does take some technical knowledge, but if you know what you're doing, the sky's the limit! What do you dislike about Google Analytics? It's a very complex system and not the most intuitive. There's a pretty steep learning curve, especially if you want to make the data useful. Most anyone can log in and ...

Read more

AS

ankur s

11/02/22

4.5 out of 5

"Excellent Free tool fo Traffic Analysis"

What do you like best about Google Analytics? Using Google Analytics, we can decide which sponsored or organic marketing initiatives are more effective for our website. It aids in identifying the traffic sources that are most effective for us and the areas where our pages need to be optimized for user needs. Additionally, Google Analytics enables immediate goal conversions. Traffic Analysis Goal Analysis Remarketing What do you dislike about Google Analytics? Nothing as of now. As per my ...

Read more

AS

ankur s

11/02/22

4.5 out of 5

"Excellent Free tool fo Traffic Analysis"

What do you like best about Google Analytics? Using Google Analytics, we can decide which sponsored or organic marketing initiatives are more effective for our website. It aids in identifying the traffic sources that are most effective for us and the areas where our pages need to be optimized for user needs. Additionally, Google Analytics enables immediate goal conversions. Traffic Analysis Goal Analysis Remarketing What do you dislike about Google Analytics? Nothing as of now. As per my ...

Read more

AH

Aaron H

10/31/22

5 out of 5

"Helpful in assessing website data."

What do you like best about Google Analytics? I like that Google analytics is easy to read. Through using this tool, I can easily read the information the tool provides. The information allows me know what pages are most viewed. What do you dislike about Google Analytics? It would be awesome if one didn't have to login into the actual website CMS to obtain the information gathered by Google Analytics. Having an app that coglomerated the information would be awesome. What problems is Google ...

Read more

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].