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9.8

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Google Analytics - Web Analytics Software

Google Analytics Reviews in May 2025: User Ratings, Pros & Cons

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4.6

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Google Analytics Reviews & Ratings

4.6

Excellent

Based on 8928 ratings & 2517 reviews

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terible

(4)

Expert's Review

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Offers detailed insights and reports, aiding in analyzing website performance and user behavior.

  • Provides real-time analytics, enabling immediate response to trends and visitor activities.

  • Integrates seamlessly with other Google services for managing digital marketing aspects efficiently.

  • Helps track conversions, create custom reports, and set up goals, essential for digital marketers.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 401-410 out of 2517

AH

Aaron H

10/31/22

5 out of 5

"Helpful in assessing website data."

What do you like best about Google Analytics? I like that Google analytics is easy to read. Through using this tool, I can easily read the information the tool provides. The information allows me know what pages are most viewed. What do you dislike about Google Analytics? It would be awesome if one didn't have to login into the actual website CMS to obtain the information gathered by Google Analytics. Having an app that coglomerated the information would be awesome. What problems is Google ...

Read more

SE

Sofia E

10/31/22

4.5 out of 5

"Excellent Solution To Know Visitor's Behaviour"

What do you like best about Google Analytics? Google Analytics is useful for analyzing user behavior. It is beneficial to understand how the website is performing based on session information, page views, and visitor mapping - how the visitor interacts with our website. Flow chart diagrams are simple to use and generate reports for. Google ad visitors are simple to manage and identify. What do you dislike about Google Analytics? It is necessary to receive some training in order to ...

Read more

SE

Sofia E

10/31/22

4.5 out of 5

"Excellent Solution To Know Visitor's Behaviour"

What do you like best about Google Analytics? Google Analytics is useful for analyzing user behavior. It is beneficial to understand how the website is performing based on session information, page views, and visitor mapping - how the visitor interacts with our website. Flow chart diagrams are simple to use and generate reports for. Google ad visitors are simple to manage and identify. What do you dislike about Google Analytics? It is necessary to receive some training in order to ...

Read more

JS

Joe S

10/30/22

5 out of 5

"It's great for tracking at a pretty accurate level and it's free."

What do you like best about Google Analytics? The automated attribution built in that makes it easy to use for most newbies but yet it has complex features that let you drill deep down as you're more advanced. What do you dislike about Google Analytics? Some of the more advanced things to find will require some deeper understanding of the program. What problems is Google Analytics solving and how is that benefiting you? It is tracking where our traffic comes from and the where conversions ...

Read more

MM

Mark M

10/30/22

5 out of 5

"The Top Analytics Provider For Everything Digital"

What do you like best about Google Analytics? Google Analytics provides an easy-to-use, easy-to-set-up, and easy-to-monitor dashboard of paid, organic, and referral traffic to our website from all sources and it does it better than anything else. What do you dislike about Google Analytics? Nothing not to like. This is a solid service that has proven itself over time. What problems is Google Analytics solving and how is that benefiting you? It provides us the look at how our digital ...

Read more

MM

Mark M

10/30/22

5 out of 5

"The Top Analytics Provider For Everything Digital"

What do you like best about Google Analytics? Google Analytics provides an easy-to-use, easy-to-set-up, and easy-to-monitor dashboard of paid, organic, and referral traffic to our website from all sources and it does it better than anything else. What do you dislike about Google Analytics? Nothing not to like. This is a solid service that has proven itself over time. What problems is Google Analytics solving and how is that benefiting you? It provides us the look at how our digital ...

Read more

JS

Joe S

10/30/22

5 out of 5

"It's great for tracking at a pretty accurate level and it's free."

What do you like best about Google Analytics? The automated attribution built in that makes it easy to use for most newbies but yet it has complex features that let you drill deep down as you're more advanced. What do you dislike about Google Analytics? Some of the more advanced things to find will require some deeper understanding of the program. What problems is Google Analytics solving and how is that benefiting you? It is tracking where our traffic comes from and the where conversions ...

Read more

PT

Preetika T

10/30/22

4 out of 5

"Analyse web/app data"

What do you like best about Google Analytics? With GA4, things have changed and in a good way. What do you dislike about Google Analytics? It keeps updating and making it bit tricky for users to know what's exactly to keep a note of. What problems is Google Analytics solving and how is that benefiting you? Being in marketing, this is the tool, I have been using from past 10 years. I prepare reports on the basis of analysis.

RR

Rachel R

10/26/22

4 out of 5

"Google Analytics Review"

What do you like best about Google Analytics? A lot going on, has many capabilities and VERY useful for measuring the success of content I create. I use this on a monthly basis to track metrics and how we can better serve our audience. What do you dislike about Google Analytics? A lot going on. Very busy platform with a lot that I don't leverage on a daily basis. With that being said a course could help me learn more to make it more useful. What problems is Google Analytics solving and how ...

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AU

Anonymous User

10/25/22

4 out of 5

"Great platform for looking at data"

What do you like best about Google Analytics? A variety of different tools to utilize. What do you dislike about Google Analytics? Can be difficult to learn the interface. What problems is Google Analytics solving and how is that benefiting you? Helps find performance statistics for specific websites.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].