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9.8

Spot Score

Google Analytics - Web Analytics Software

Google Analytics Reviews in May 2025: User Ratings, Pros & Cons

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4.6

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Google Analytics Reviews & Ratings

4.6

Excellent

Based on 8928 ratings & 2517 reviews

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terible

(4)

Expert's Review

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Offers detailed insights and reports, aiding in analyzing website performance and user behavior.

  • Provides real-time analytics, enabling immediate response to trends and visitor activities.

  • Integrates seamlessly with other Google services for managing digital marketing aspects efficiently.

  • Helps track conversions, create custom reports, and set up goals, essential for digital marketers.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 381-390 out of 2517

AU

Anonymous User

11/22/22

4 out of 5

"Very powerful but changes often"

What do you like best about Google Analytics? very powerful and great insight into website traffic What do you dislike about Google Analytics? So many editions and revisions. Some major and change the whole interface What problems is Google Analytics solving and how is that benefiting you? understanding website behaviour and our audience's flow through the site

PS

Pulp S

11/21/22

5 out of 5

"Google Analytics as a Tool"

What do you like best about Google Analytics? It's a free to toolthat is very user-friendly and allows one to access the most important metrics one would want to know from the website. What do you dislike about Google Analytics? GA-4 property of Google Analytics has some limitations. It doesn't provide as much transparency as there's in Universal Analytics. What problems is Google Analytics solving and how is that benefiting you? It provides very useful metrics that help me understand the ...

Read more

AB

Ankit B

11/21/22

4.5 out of 5

"A simple and easy analytical tool to track website traffic"

What do you like best about Google Analytics? I can analyze sources of traffic I can see information about visitors and can figure out where my users are coming from Can review historical data. Set your goals and can use them for segmentation. Learn about keywords Study your competition Make a decision on which social media to target Learn how compatible you are with your users Determine what to offer next Bounce rate so one can work on the website. Google Analytics is a great tool for any ...

Read more

AB

Ankit B

11/21/22

4.5 out of 5

"A simple and easy analytical tool to track website traffic"

What do you like best about Google Analytics? I can analyze sources of traffic I can see information about visitors and can figure out where my users are coming from Can review historical data. Set your goals and can use them for segmentation. Learn about keywords Study your competition Make a decision on which social media to target Learn how compatible you are with your users Determine what to offer next Bounce rate so one can work on the website. Google Analytics is a great tool for any ...

Read more

AU

Anonymous User

11/21/22

4 out of 5

"Analytics as a powerful tool to track your data"

What do you like best about Google Analytics? Analytics gives you the opportunity to store information and make fast queries on them to find anything you want to know about your applications. What do you dislike about Google Analytics? Some requests may be too much expensive even if you have a small business. You have to keep your data as normalized as you can. What problems is Google Analytics solving and how is that benefiting you? Google Analytics allows me to identify from where my web ...

Read more

RC

Rebecca C

11/18/22

4 out of 5

"REASONS TO USE GOOGLE ANALYTICS."

What do you like best about Google Analytics? Google Analytics is a Web monitoring and analytics tool that works perfectly with the goal of revealing detailed performance by showing data about page traffic and allowing you to make data-driven decisions from a source of insights by learning all about performance, visits and potential without dedicating much effort, it is a tool that has excellent features and I would not add anything else to it. What do you dislike about Google ...

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PS

Pradip S

11/16/22

5 out of 5

"Best free analyhhtic tool in world"

What do you like best about Google Analytics? Very easy to set up and gives the best result for analytics on website traffic and mobile apps. It works very well to analyze user behavior and build strategies for user behavior. What do you dislike about Google Analytics? It has almost all the functionality which is required for data analysis. Heat maps are one thing that is missing on GA. Also sometimes it's very hard to track campaign-based UTM links. What problems is Google Analytics ...

Read more

PS

Pradip S

11/16/22

5 out of 5

"Best free analyhhtic tool in world"

What do you like best about Google Analytics? Very easy to set up and gives the best result for analytics on website traffic and mobile apps. It works very well to analyze user behavior and build strategies for user behavior. What do you dislike about Google Analytics? It has almost all the functionality which is required for data analysis. Heat maps are one thing that is missing on GA. Also sometimes it's very hard to track campaign-based UTM links. What problems is Google Analytics ...

Read more

AT

Anil T

11/16/22

4.5 out of 5

"One of the best and open source tool in market"

What do you like best about Google Analytics? Picking a lot of data and showing in graphical representation is superb What do you dislike about Google Analytics? nothing else some times it take more time to upload in any browser What problems is Google Analytics solving and how is that benefiting you? I am generally using this tool for the last 12 years I like its functionality and user experience a lot.

AT

Anil T

11/16/22

4.5 out of 5

"One of the best and open source tool in market"

What do you like best about Google Analytics? Picking a lot of data and showing in graphical representation is superb What do you dislike about Google Analytics? nothing else some times it take more time to upload in any browser What problems is Google Analytics solving and how is that benefiting you? I am generally using this tool for the last 12 years I like its functionality and user experience a lot.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].