Google Analytics Reviews in May 2025: User Ratings, Pros & Cons

"Google Analytics"

What do you like best about Google Analytics? Almost everything. The best part is that anybody can use it for analytical purposes without company access or a license. Make your account and start using it right away. What do you dislike about Google Analytics? There are a few downsides of GA, which as- Inaccuracy, or we can say it works on approximations. Many times it's hard to track where the visitors are coming from. What problems is Google Analytics solving and how is that benefiting ...

"Best Analytics Platform"

What do you like best about Google Analytics? Google Analytics Provides in-depth analytics for both mobile and web apps. I can check the real-time users, all-time users, First user source, Sales etc, using my app & website all in one place. They also have a mobile app available both on App Store and Playstore. What do you dislike about Google Analytics? Sometimes Google Analytics Fails to count the real-time user using my app, that is really frustrating; I hope they fix it in the future ...

"The best way to measure your online tactics!"

What do you like best about Google Analytics? It's a great way to know if you're on the right track with your ads campaigns What do you dislike about Google Analytics? You have to connect all your digital assets to make it work What problems is Google Analytics solving and how is that benefiting you? I can track if my marketing budget is working the right way

"Gives more visibility on how people interact with your digital assets"

What do you like best about Google Analytics? I like the fact that everything is visualised in an easy-to-read way. There are built-in reports that are also pretty easy to use and it helps with getting a better idea of attribution when you're using more than one marketing channel What do you dislike about Google Analytics? I dislike that the new GA4 is a lot different than Universal Analytics, which requires marketers to spend extra time re-learning the software as the old one gets phased ...

"Nothing better than Google Analytics for site monitoring and improvement"

What do you like best about Google Analytics? Google analytics is the platform to manage a website from an SEO perspective. It provides a lot of information with respect to website performance, suggests improvements and is easy to install and get started. What do you dislike about Google Analytics? Although Google Analytics is essentially a must-have with virtually no competition for website data, a couple of the things that i dislike are the cohort analysis, which seems pretty unuseful, ...

"Nothing better than Google Analytics for site monitoring and improvement"

What do you like best about Google Analytics? Google analytics is the platform to manage a website from an SEO perspective. It provides a lot of information with respect to website performance, suggests improvements and is easy to install and get started. What do you dislike about Google Analytics? Although Google Analytics is essentially a must-have with virtually no competition for website data, a couple of the things that i dislike are the cohort analysis, which seems pretty unuseful, ...

"Holistic Website Analytics"

What do you like best about Google Analytics? GA can be the source of truth in being the most accurate data for our business results What do you dislike about Google Analytics? Interface can be daunting when first looking at a configuration What problems is Google Analytics solving and how is that benefiting you? Understanding where revenue is coming from on a multi-channel perspective and where we should be spending our money

"Holistic Website Analytics"

What do you like best about Google Analytics? GA can be the source of truth in being the most accurate data for our business results What do you dislike about Google Analytics? Interface can be daunting when first looking at a configuration What problems is Google Analytics solving and how is that benefiting you? Understanding where revenue is coming from on a multi-channel perspective and where we should be spending our money

"Good starter tool"

What do you like best about Google Analytics? Google Analytics is a good starter tool for any business which is looking to monitor their metrics and understand user behaviour. It is the best place to look for data for SEO and paid in one single place. It was very easy to install and get started, which is much more difficult on other tools. What do you dislike about Google Analytics? It is very difficult to create different cuts to analyse the data. For instance cohort analysis or creating a ...

"Easy to get up & running, but can get complicated quickly"

What do you like best about Google Analytics? Adding it via UTM is super quick, and gets you basic insights right away with default settings. collaboration is also easy as people in company can easily request access and get working. What do you dislike about Google Analytics? It get's very complicated quickly - for example just to remove my own IP from insights required me to do a bunch of Google searchs and most of results were not applicable given that the interface is always ...