Google Analytics Reviews in May 2025: User Ratings, Pros & Cons

"Very useful tool for business which are looking for affordable analytics solutions"

What do you like best about Google Analytics? One of the things that I like about Google Analytics is the ability to track and measure website traffic and user behavior. The tool provides a wide range of data and metrics, including pageviews, sessions, user demographics, and conversion rates, which can help businesses understand how their website is being used and how well it is performing. Another feature that users often find useful is the ability to create custom reports and dashboards. ...

"Google Analytics, an excellent tool to know our customers"

What do you like best about Google Analytics? Google Analytics allows us to configure multiple accounts to monitor, for example, the behavior of a web page that we have published, or also a mobile APP that we could have put into production in the Appstore or Google Play, and have important metrics about the number of users that are They are connecting daily, or use it at a certain time, we can also know, for example, how long they remain on the site, and much more. What do you dislike about ...

"Concise facts that help me make business decisions"

What do you like best about Google Analytics? It is an excellent tool for measuring campaign analytics and sorting them into buckets with mediums, keywords & devices etc. It helps me make business and product decisions that ease the journey of every single one of the users that come to my website. What do you dislike about Google Analytics? It is slightly hard to understand how to activate various features that aren't on the surface dashboard when you open Analytics. Some visibility and ...

"Concise facts that help me make business decisions"

What do you like best about Google Analytics? It is an excellent tool for measuring campaign analytics and sorting them into buckets with mediums, keywords & devices etc. It helps me make business and product decisions that ease the journey of every single one of the users that come to my website. What do you dislike about Google Analytics? It is slightly hard to understand how to activate various features that aren't on the surface dashboard when you open Analytics. Some visibility and ...

"Easy Third Party Integration"

What do you like best about Google Analytics? Faster integration, Customized Reporting, website monitoring, channel analysis What do you dislike about Google Analytics? Price higher than competitors, campaign attribution model doesn't work properly What problems is Google Analytics solving and how is that benefiting you? website health metrics, great KPIs, landing page KPIs

"Easy Third Party Integration"

What do you like best about Google Analytics? Faster integration, Customized Reporting, website monitoring, channel analysis What do you dislike about Google Analytics? Price higher than competitors, campaign attribution model doesn't work properly What problems is Google Analytics solving and how is that benefiting you? website health metrics, great KPIs, landing page KPIs

"Clean, simple if you know what you're doing/train"

What do you like best about Google Analytics? Lots of opportunities to customize and filter out event-based searches and it easily integrates into dashboard services such as google dashboard studio for simple reporting and tracking. What do you dislike about Google Analytics? It's not very intuitive, and it's very complex. You can easily click the wrong event/source and get lost in the system if you don't know what exactly you're looking for/take the training. What problems is Google ...

"my business"

What do you like best about Google Analytics? analytics data acquired from the chart provided by the google What do you dislike about Google Analytics? more complicated to common man to configure all those things What problems is Google Analytics solving and how is that benefiting you? tracking the customer's behaviour

"GA 4 should be called "Make All of Your Own Reports, We Got Rid of All The Useful Default Ones""

What do you like best about Google Analytics? Nice looking UI. GA 4 kept most of the look-and-feel of its previous version which is a good thing. What do you dislike about Google Analytics? Almost all of the super popular, easy-to-use, out-of-the-box reports now have to be manually created. Luckily there is other analytics software that still does the trick. The rows aren't even clickable any more so the default views don't dive in to other views, and that is so sad. What problems is Google ...

"Google Analytics"

What do you like best about Google Analytics? Almost everything. The best part is that anybody can use it for analytical purposes without company access or a license. Make your account and start using it right away. What do you dislike about Google Analytics? There are a few downsides of GA, which as- Inaccuracy, or we can say it works on approximations. Many times it's hard to track where the visitors are coming from. What problems is Google Analytics solving and how is that benefiting ...