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9.8

Spot Score

Google Analytics - Web Analytics Software

Google Analytics Reviews in May 2025: User Ratings, Pros & Cons

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4.6

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Google Analytics Reviews & Ratings

4.6

Excellent

Based on 8928 ratings & 2517 reviews

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terible

(4)

Expert's Review

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Offers detailed insights and reports, aiding in analyzing website performance and user behavior.

  • Provides real-time analytics, enabling immediate response to trends and visitor activities.

  • Integrates seamlessly with other Google services for managing digital marketing aspects efficiently.

  • Helps track conversions, create custom reports, and set up goals, essential for digital marketers.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 351-360 out of 2517

AU

Anonymous User

01/09/23

4 out of 5

"Great tools for Web Analytics"

What do you like best about Google Analytics? Easy to connect with any site Predefined standard KPI to improve Site performance Recommendation for improving site and revenue Funnel to see the user activity that help to improve the site UI What do you dislike about Google Analytics? historical data is not stored not easy to use data in third-party tools for analytics not easy to understand the predefined report and it required some basic web analytics knowledge What problems is Google ...

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CZ

Calla Z

01/08/23

4.5 out of 5

"Great Way to See Your Website's Performance"

What do you like best about Google Analytics? I like that reports that I can have sent to myself and interested parties on a routine basis. I also like being able to see what pages are the most popular and what pages cause people to leave the website. What do you dislike about Google Analytics? It takes a while to get everything set up and understand what everything means. What problems is Google Analytics solving and how is that benefiting you? we are able to see what the traffic to our ...

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GP

Gareth P

01/08/23

4.5 out of 5

"“Valuable revenue tracking tool”"

What do you like best about Google Analytics? Google Analytics is one of the best analytics tool out there for tracking revenue for a company. Google Analytics gives you detailed data about page traffic and user behavior, allowing you to see where your marketing efforts are paying off and where you might need to adjust your strategies. What do you dislike about Google Analytics? One potential drawback with google analytic is its user interface, some revenue marketers may find the interface ...

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AU

Anonymous User

01/02/23

4.5 out of 5

"Google Analytics helps you understand the latest trends."

What do you like best about Google Analytics? Google Analytics helps you understand trends to sell products on different marketplaces. What do you dislike about Google Analytics? It takes time to understand the platform. What problems is Google Analytics solving and how is that benefiting you? It helps you sell and understand the latest trends in the marketplace.

AU

Anonymous User

12/29/22

5 out of 5

"A necessity for every business!"

What do you like best about Google Analytics? I like being able to track website and landing page visitors. You can see what the top pages on your site are. You can see where your traffic is coming from. What do you dislike about Google Analytics? I dislike how it can be a little too complicated. There is a learning curve. Google Data Studio is a little difficult. What problems is Google Analytics solving and how is that benefiting you? It gives insight into where traffic is coming from and ...

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AO

Alfedo O

12/25/22

5 out of 5

"Great tool for analyzing audience metrics"

What do you like best about Google Analytics? I can apply filters to exclude internal traffic. What do you dislike about Google Analytics? The implementation process is a bit complicated. Recommendations to others considering Google Analytics: Have your user permission well established. What problems is Google Analytics solving and how is that benefiting you? I better understand how my audience reaches my website, knowing what channel of acquisition is better.

IK

Ismail k

12/25/22

4.5 out of 5

"I have used Google Analytics for various websites to monitor traffic"

What do you like best about Google Analytics? To monitor traffic from different platforms such as social media, paid traffic, organic traffic What do you dislike about Google Analytics? Hard to understand each option and its more complex sometime What problems is Google Analytics solving and how is that benefiting you? To track your traffic which is coming from different platforms like social media, organic, paid, and many more

SG

Soumik G

12/23/22

3.5 out of 5

"The Root of Analytics World"

What do you like best about Google Analytics? In details analysis of campaign insights, website visits, landing page bounce rates and channels specific visits for strategic decision making. What do you dislike about Google Analytics? Bugs in downloading data. Also sometimes the integration glitch with GT manager. What problems is Google Analytics solving and how is that benefiting you? In detailed analysis of every traffic fetching data and helping in deciding ads budget. Also setting up ...

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AU

Anonymous User

12/21/22

5 out of 5

"Best Marketing Tool for Analysis"

What do you like best about Google Analytics? It is the necessary tool for any business to plan, execute and analyse how your different marketing campaigns are performing on different platform. It gives you different source, channel split for better insights. What do you dislike about Google Analytics? Sometimes it is hard to rectify session level redundancy in data. One session might come multiple times in the data which is ideally not possible as per current structure of GA. What problems ...

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PS

pallavit s

12/20/22

5 out of 5

"Best Analytics app you can use on the go."

What do you like best about Google Analytics? -Need not to log on to the laptop every time, we can see the same information on the mobile. -creating reports makes it easier to understand the data -we can check key metrics in built-in reports and monitor real-time data. What do you dislike about Google Analytics? sometimes it not shows the accurate value of the events and the count is unreliable. What problems is Google Analytics solving and how is that benefiting you? We are a Gaming ...

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Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].