Google Analytics Reviews in May 2025: User Ratings, Pros & Cons

"Very good"

What do you like best about Google Analytics? Love the way you can see all your data and utm tracking, good information on page view etc What do you dislike about Google Analytics? Over complicated sometimes, sometimes data doesn't match with other providers as well What problems is Google Analytics solving and how is that benefiting you? It's a good product to understand our website performance and also overall marketing campaigns within our team.

"Excellent experience with Google Analytics"

What do you like best about Google Analytics? Getting the best insights about company's website like users, traffic, page views, sessions is a great feature. It helps us prioritise certain things in our website. What do you dislike about Google Analytics? Tracking is not fully accurate and needs more work. Information is not fully accurate at time and it can be improved. By implementing, better mechanism for tracking and info collection, this could be improved. What problems is Google ...

"Easy reporting with Google Analytics"

What do you like best about Google Analytics? I like using Google Analytics to create reports and gain insight into my website's performance. The detailed data, accurate tracking metrics and ability to customise remarketing audiences make it easy to assess the success of campaigns from both organic sources such as SEO and advertising from platforms such as AdWords. The software also allows me to analyse source/medium breakdowns. This allows me to see where most users are coming from on some ...

"Excellent for a free program"

What do you like best about Google Analytics? First of all, I like that it's free. As someone who is just getting into managing websites, I didn't want to spend a ton of money on a service that I knew nothing about. Thanks to Google Analytics, I was able to see what my website was doing in real time and make adjustments accordingly. What do you dislike about Google Analytics? I don't really know that I have anything that I dislike yet about it. The interface can occasionally be difficult to ...

"Know your website visitors"

What do you like best about Google Analytics? Earlier I used WordPress and now I switched to another platform but Google Analytics has got me covered. It tells me about every action visitors take on my website. From clicking a button to happening conversion it tracks everything. Its integration with Microsoft Clarity and Google Ads is like a blessing which helps in retargeting. I must mention that it eliminates internal traffic and gives the most accurate results. What do you dislike about ...

"Quantitative measurement for your website visitors!"

What do you like best about Google Analytics? Having the Attribution, Behaviour, etc. sections broken out is really helpful, I typically focus on actual website events and what/how users are enagaging with our website(s). The tool also does a great job at being able to narrow down certain metrics or user flows, such as specific events on a certain page or overall conversion rate by subdomain What do you dislike about Google Analytics? The segments can be inaccurate and hard to set up, as ...

"Good tool, also the only tool!"

What do you like best about Google Analytics? It's excellent tool to gain insights on sources of website traffic and the resulting behavior on the website. What do you dislike about Google Analytics? the set up in structure and naming conventions is crucial. Often times the set ups are inherited and don't follow best practices and therefore need to start over again What problems is Google Analytics solving and how is that benefiting you? Understand the quality, cost, value and behavior of ...

"Best tool for analysis"

What do you like best about Google Analytics? It has helped get valuable insights about the website which helped us in understanding customers and twerk our content , design and offerings accordingly What do you dislike about Google Analytics? learning the tool was initially quite difficult What problems is Google Analytics solving and how is that benefiting you? It helps in analyzing the the customer journey, as well as could help us achieve better roi.

"The Easiest and Powerful Way to Access Analytical Data"

What do you like best about Google Analytics? Compared to other alternatives, Google Analytics provides easy integration. It is supported by many platforms. And it offers highly detailed analytical data. Of course, having Google behind it is also an important plus. What do you dislike about Google Analytics? Google Analytics is already a very successful service in general. However, it may be more useful if it provides more data in specific areas. What problems is Google Analytics solving ...

"Google Analytics is a must-have!"

What do you like best about Google Analytics? Google Analytics tells you everything you need to know about the traffic activity on your website. It shows all sorts of stats including organic, referral and paid campaigns. It can track conversion actions as well so that you know the actions your customer is taking on your site. What do you dislike about Google Analytics? I dislike the change in platform look because it's like once you get used to one look, it changes and things move around. ...