Google Analytics Reviews in May 2025: User Ratings, Pros & Cons

"Simple but Helpful Analytics Tool"

What do you like best about Google Analytics? Easy, User friendly, Features, Cross platform support What do you dislike about Google Analytics? New GA4 navigation and showcase of different functionalities What problems is Google Analytics solving and how is that benefiting you? Tracking what users are doing on my sites, which pages has low bounce rate, which page needs imporvement

"Great multipurpose analytics tool"

What do you like best about Google Analytics? Google Analytics is a great multi-purpose analytics tool offered by Google. You can link your web, application, extension, and other properties directly into it and can make tracking easy. Google Analytics also gives the option to merge your Search Console, Firebase, and other data in it - making it easier for you to connect the dots. What do you dislike about Google Analytics? The tracking could improve for sure. As Google Analytics is adopted ...

"Google Analytics is a necessary tool to set up for website search analytics"

What do you like best about Google Analytics? Google Analytics is an easy-to-use platform that provides an abundance of information about our company's website traffic. From real-time analytics (active website users) and audience to acquisition, behavior, and conversion information, Google Analytics is the best reporting tool to use for our website traffic. What do you dislike about Google Analytics? There is not much to dislike about the Google Analytics platform. Every so often there is a ...

"Simple and amazingly useful Google Analytics integration with Google Adsense"

What do you like best about Google Analytics? Google Analytics is probably the easiest-to implement-analytics tool on the planet. Its also the most popular so it has a lot of tutorials on it which makes it really easy to implement. Basic tasks like event configuration are simple to execute. It is also compatible with a lot of other Google tools which makes it the most preffered analytics solution, atleast o begin with. What do you dislike about Google Analytics? Google analytics is good for ...

"Robust Program"

What do you like best about Google Analytics? Fairly simple to implement and very robust What do you dislike about Google Analytics? The barrier to learning how to use the system is HIGH. What problems is Google Analytics solving and how is that benefiting you? Tracking Website visitors to see what is driving web traffic

"Industry leader, so needed to learn."

What do you like best about Google Analytics? There's plenty of support docs which helps navigate it. It's a complex software. What do you dislike about Google Analytics? Many of the way things are named is just not intuitive. What problems is Google Analytics solving and how is that benefiting you? Helps us measure KPIs for clients. Helps us use data to inform marketing decisions and website designs.

"A really comprehensive look at your weekly activity."

What do you like best about Google Analytics? Puts into perspective just how much time is designated to each task during your week. What do you dislike about Google Analytics? Frequency of alerts, but I was able to adjust. What problems is Google Analytics solving and how is that benefiting you? Not sure; it was something the tech department felt necessary to add to our Outlook.

"Perfect tool to show ROI to clients if you work in Marketing"

What do you like best about Google Analytics? This is a universal tool that every Marketer should know how to use. I love how easy it is to access your website metrics and demographics. It allows us to pull data to show ROI and conversion to clients. What do you dislike about Google Analytics? They are constantly doing updates and you have to keep up with them or if not you will miss important information that can alter your reports and data shown to clients. What problems is Google ...

"A Free but robust Analytics Tool for your website or mobile app data analysis"

What do you like best about Google Analytics? It is a Free tool though it has a lot of features. Especially with GA360 or with GA4, the event-driven architecture makes GA more powerful in data collection in comparison to earlier Universal Analytics What do you dislike about Google Analytics? The new event-driven tracking is robust but not all useful as Adobe Analytics as the concept of eVar or session variable is not there.THe advantage of 200 eVars and 1000 events makes Adobe Analytics way ...

"Great analytics tool"

What do you like best about Google Analytics? The amount of data I was able to review and look at when using google was amazing. I really got so much insight from the tools provided and was able to effectively look at my analytics to make decisions. What do you dislike about Google Analytics? I did not like how complicated it was to make some charts because I wasn't that technical at first. So the learning curve on how to use the product was a bit steep for me. What problems is Google ...