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9.8

SpotScore

Google Analytics - Web Analytics Software

Google Analytics Reviews in August 2026: User Ratings, Pros & Cons

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4.56

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Google Analytics Reviews & Ratings

4.56

Excellent

Based on 2242 ratings & 2517 reviews

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Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terrible

(4)

Spotsaas Editor’s POV

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Provides detailed reports on website performance and user behavior.

  • Real-time analytics surface trends and visitor activity as they happen.

  • Integrates with other Google services like Ads, Search Console, and Tag Manager.

  • Tracks conversions, supports custom reports, and goal configuration.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 2501-2510 out of 2517

AP

Anthony P

04/17/19

5 out of 5

"The staple for web analytics. Can't live without it!"

What do you like best about Google Analytics? The in-depth information, filtered views and different report options make reporting a breeze. What do you dislike about Google Analytics? Not much to dislike - might be a bit of a steep learning curve for new users. Recommendations to others considering Google Analytics: Take a training course - extremely helpful! What problems is Google Analytics solving and how is that benefiting you? We use a/b testing to optimize user flows, loading speeds, ...

Read more

BE

Brittany E

04/17/19

5 out of 5

"Great Insights"

What do you like best about Google Analytics? You can search for specific topics and see the search queries users type in. What do you dislike about Google Analytics? Filters are not very intuitive and very challenging to find. What problems is Google Analytics solving and how is that benefiting you? Connecting keywords to google ads

AP

Anthony P

04/17/19

5 out of 5

"The staple for web analytics. Can't live without it!"

What do you like best about Google Analytics? The in-depth information, filtered views and different report options make reporting a breeze. What do you dislike about Google Analytics? Not much to dislike - might be a bit of a steep learning curve for new users. Recommendations to others considering Google Analytics: Take a training course - extremely helpful! What problems is Google Analytics solving and how is that benefiting you? We use a/b testing to optimize user flows, loading speeds, ...

Read more

BE

Brittany E

04/17/19

5 out of 5

"Great Insights"

What do you like best about Google Analytics? You can search for specific topics and see the search queries users type in. What do you dislike about Google Analytics? Filters are not very intuitive and very challenging to find. What problems is Google Analytics solving and how is that benefiting you? Connecting keywords to google ads

KR

Katie R

04/17/19

4.5 out of 5

"GA is a must have tool "

What do you like best about Google Analytics? I love how you can set up reporting views to quickly pull metrics specific to different areas of a website. What do you dislike about Google Analytics? The system can be confusing at first glance or for inexperienced users. It takes some time and practice to learn how to navigate and pull the metrics you're looking for. Recommendations to others considering Google Analytics: Google Analytics is a must have tool for anyone who runs a website ...

Read more

AR

Alexander R

04/17/19

4.5 out of 5

"With great power, comes a steep learning curve."

What do you like best about Google Analytics? You can find data on nearly anything imaginable with Google Analytics. Once you dive deep into goals and some more advanced setups, it quickly becomes a daily dashboard for the health of your business. What do you dislike about Google Analytics? Very steep learning curve for new users, I wish there was some sort of individual profile option so I could more dynamically track the journey of our customers. Recommendations to others considering ...

Read more

KS

Kelvin S

04/16/19

5 out of 5

"Google Analytics 360"

What do you like best about Google Analytics? the way it synchronizes with A/B testing What do you dislike about Google Analytics? the way the interface is just cluttered, it has everything in the way of each other What problems is Google Analytics solving and how is that benefiting you? marketing analysis has improved vastly, we have started managing to analyze customer reviews directly from our websites

AU

Anonymous User

04/16/19

5 out of 5

"A Must have for any marketer"

What do you like best about Google Analytics? Detailed info about users landing on our website What do you dislike about Google Analytics? Nothing, GA is the best tool around for monitoring the success of a website. What problems is Google Analytics solving and how is that benefiting you? Google Analytics has allowed to see which pages are performing well and which pages need improvement.

KS

Kelvin S

04/16/19

5 out of 5

"Google Analytics 360"

What do you like best about Google Analytics? the way it synchronizes with A/B testing What do you dislike about Google Analytics? the way the interface is just cluttered, it has everything in the way of each other What problems is Google Analytics solving and how is that benefiting you? marketing analysis has improved vastly, we have started managing to analyze customer reviews directly from our websites

AU

Anonymous User

04/16/19

4 out of 5

"Easy to use "

What do you like best about Google Analytics? Very user friendly and easy to use platform What do you dislike about Google Analytics? Analytics including post-view not always available Recommendations to others considering Google Analytics: Make sure implementation setup is done properly at the very start What problems is Google Analytics solving and how is that benefiting you? Tracking and click and conversion analytics

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].