Google Analytics Reviews in May 2025: User Ratings, Pros & Cons

"Easy to use "

What do you like best about Google Analytics? Very user friendly and easy to use platform What do you dislike about Google Analytics? Analytics including post-view not always available Recommendations to others considering Google Analytics: Make sure implementation setup is done properly at the very start What problems is Google Analytics solving and how is that benefiting you? Tracking and click and conversion analytics

"Has a learning curve, but does a good job"

What do you like best about Google Analytics? Google Analytics is an amazing program that allows users to track website visits and identify behaviors from visitors. This analytics program is not only comprehensive, but is the most user-friendly analytics program available. What do you dislike about Google Analytics? Google analytics is so comprehensive that it does feel a bit intimidating at first, especially to a novice user. Learning the program can be time consuming, but the tutorials ...

"We use it to analyze views to our site."

What do you like best about Google Analytics? It shows accurate numbers for visits to our web pages. What do you dislike about Google Analytics? It could have some more features, other reporting tools are more robust, but Analytics is free. Recommendations to others considering Google Analytics: Free and easy to use tool that helps you track visits to site and more. What problems is Google Analytics solving and how is that benefiting you? It has shown us which landing pages are doing well ...

"Good choice for experienced users"

What do you like best about Google Analytics? Google analytics provides the most detailed and accurate information about websites stats. What do you dislike about Google Analytics? Some features are hard to understand for unexperienced users. Recommendations to others considering Google Analytics: You need a deep knowledge and experience on websites enhacement to obtain full benefits from this tool What problems is Google Analytics solving and how is that benefiting you? Google Analytics ...

I love this Google’s software

PROS: I am digital strategist and I work for a web development agency. We have clients who want to know the state of their site’s traffic and analytics. So we use Google Analytics software so we can gain information that is valuable for our clients. GA allows us to go back even to the creation of the website, other software allow to go back a month or a year. I am happy that we are able to deliver this kind of information to our client. Also, we are able to track the user’s flow of the ...

I love this Google's software

PROS & CONS What are the best aspects of this product? I am digital strategist and I work for a web development agency. We have clients who want to know the state of their site’s traffic and analytics. So we use Google Analytics software so we can gain information that is valuable for our clients. GA allows us to go back even to the creation of the website, other software allow to go back a month or a year. I am happy that we are able to deliver this kind of information to our client. Also, ...

Powerful analytics tool

PROS: I get huge amount of data from Google Analytics records. Once you learn how this software works, you will get an interface rich with information, reports and customizations. All these things (huge amount of data, views, customizations and reports) are for free. Because this product comes from Google, we constantly experience new updates, new products, new tools/options and features and what’s most important we are able to sync data sources. If you are beginner, don’t be afraid of the ...