Google Analytics Reviews in May 2025: User Ratings, Pros & Cons

"It is super useful for all webs of any size"

What do you like best about Google Analytics? I like that the application is free, it also allows us to obtain a detailed analysis of the visitors and the campaigns to have compatibility with Adwords, it is also possible to make labels for the rest of your campaigns, whether they are made in Adwords or not, it is very simple to use and gives us all the functions that are necessary for professionals in web analytics, it is super useful for all webs of any size, for example websites with ...

"All in one tool for making informed decisions"

What do you like best about Google Analytics? With Google analytics you can have an overview of metrics that matter to your website/business at a glance and know where to improve quickly What do you dislike about Google Analytics? Inability to use events as part of my goals funnel. Events most times are used to track conversion stages and if I can't properly measure, I can't properly attribute What problems is Google Analytics solving and how is that benefiting you? Conversion optimization ...

"Complete tracking system and web stats"

What do you like best about Google Analytics? Google Analytics I especially liked because it allows me to collect very useful data about my users in an organized and simple way, this data can be processed later by filtering tools in order to draw conclusions about what actions to perform on my website to improve the content and the way users browse the website. I also liked that this service integrates perfectly with Google Adsense of which I am also a user, so I can view the economic ...

"If you need to track who's visiting your site, this is for you."

What do you like best about Google Analytics? The fact that this is free is honestly my favorite feature. If you're just starting out this is the way to go. What do you dislike about Google Analytics? Perhaps the fact that this much information is being gathered is a bit scary, but from a business perspective it's incredibly helpful. Recommendations to others considering Google Analytics: The support could use a boost, but I don't think google is a company known for getting back to their ...

"Easy to use, best analytics tool out there"

What do you like best about Google Analytics? Easy to install, easy to use, free. What’s not to love. What do you dislike about Google Analytics? Hard to get good dashboards. Sometimes I wish they offered more for free. Recommendations to others considering Google Analytics: Obvious use it so you can see website data. What problems is Google Analytics solving and how is that benefiting you? Seeing who is coming to our site, bounce rates and how they’re interacting.

"A handy tool for a starting business"

What do you like best about Google Analytics? I like almost all Google products. First of all, it's free. Secondly, it is handy to keep everything in your Google account. Cause your business is on Google, right? What do you dislike about Google Analytics? When going more into details, it starts to be too difficult for a small business owner to understand all the data Google Analytics provides. Recommendations to others considering Google Analytics: I think it is a good tool, especially when ...

"A handy tool for a starting business"

What do you like best about Google Analytics? I like almost all Google products. First of all, it's free. Secondly, it is handy to keep everything in your Google account. Cause your business is on Google, right? What do you dislike about Google Analytics? When going more into details, it starts to be too difficult for a small business owner to understand all the data Google Analytics provides. Recommendations to others considering Google Analytics: I think it is a good tool, especially when ...

"Easy to use, best analytics tool out there"

What do you like best about Google Analytics? Easy to install, easy to use, free. What’s not to love. What do you dislike about Google Analytics? Hard to get good dashboards. Sometimes I wish they offered more for free. Recommendations to others considering Google Analytics: Obvious use it so you can see website data. What problems is Google Analytics solving and how is that benefiting you? Seeing who is coming to our site, bounce rates and how they’re interacting.

"If you need to track who's visiting your site, this is for you."

What do you like best about Google Analytics? The fact that this is free is honestly my favorite feature. If you're just starting out this is the way to go. What do you dislike about Google Analytics? Perhaps the fact that this much information is being gathered is a bit scary, but from a business perspective it's incredibly helpful. Recommendations to others considering Google Analytics: The support could use a boost, but I don't think google is a company known for getting back to their ...

"Review on world's most used Web analytics tool"

What do you like best about Google Analytics? This is very professional tool, easy to use interface, lot of training material from google, quick dashboards and much more What do you dislike about Google Analytics? After some amount of data, the tool starts sampling which might or might not give 100% best analysis. Also many a times it shows that the source of data is unknown. Recommendations to others considering Google Analytics: This is very powerfull tool and they do not charge for basic ...