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9.8

Spot Score

Google Analytics - Web Analytics Software

Google Analytics Reviews in May 2025: User Ratings, Pros & Cons

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4.6

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Google Analytics Reviews & Ratings

4.6

Excellent

Based on 8928 ratings & 2517 reviews

Rating Distribution

Excellent

(1907)

Very Good

(549)

Good

(47)

Poor

(10)

Terible

(4)

Expert's Review

Google Analytics stands out as a highly valuable tool for businesses aiming to delve into comprehensive analytics effortlessly. Users applaud its user-friendly interface, customization options, and integration capabilities with other platforms. The in-depth insights provided, real-time data reporting, and ability to create custom reports offer a rich ...Read more

Google Analytics pros and cons

  • Offers detailed insights and reports, aiding in analyzing website performance and user behavior.

  • Provides real-time analytics, enabling immediate response to trends and visitor activities.

  • Integrates seamlessly with other Google services for managing digital marketing aspects efficiently.

  • Helps track conversions, create custom reports, and set up goals, essential for digital marketers.

  • Steep learning curve for beginners due to the complexity of features and vast amount of data available.

  • Challenges in navigating the platform and finding specific data, especially for new users.

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Showing 231-240 out of 2517

GB

giuseppe b

05/25/23

4.5 out of 5

""Google Analytics: Ottieni Insights Profondi sul Tuo Sito Web""

What do you like best about Google Analytics? Innanzitutto, l'implementazione di Google Analytics è stata semplice e rapida. Ho inserito il codice di tracciamento nelle mie pagine web e in pochi istanti ho iniziato a ricevere dati dettagliati sul comportamento degli utenti. La facilità d'uso dell'interfaccia web di Google Analytics mi ha permesso di esplorare i dati in modo intuitivo, senza richiedere particolari competenze tecniche. Una delle caratteristiche che ho apprezzato di più è ...

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DS

Dhruv S

05/25/23

3.5 out of 5

"Google Analytics- A good tool for BI & Reporting"

What do you like best about Google Analytics? Google Analytics can understand your business and allows you to choose from a list of option to create a BI Solution which best suits your project requirements, and BI Capabilities are also good enough to submit reports to Executives. What do you dislike about Google Analytics? Though it has good BI and Data Visualization features embedded into it, Unlike other BI Solutions available in market it lacks the capability to perform ETL Jobs in an ...

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AU

Anonymous User

05/24/23

5 out of 5

"I love Google Analytics for in-depth reporting of my market/audience"

What do you like best about Google Analytics? The depth of reporting is the advantage of GA What do you dislike about Google Analytics? It's a little cumbersome, and some of the features are hard to find or buried. What problems is Google Analytics solving and how is that benefiting you? It's solving the question of where our clicks/leads are coming from, who they are, traffic, etc.

PU

Pedro U

05/23/23

4 out of 5

"Indispensable para un negocio online"

What do you like best about Google Analytics? La sincronización con productos de google, y la eficiencia para medir el rendimiento de un sitio web o una app. Por años he utilizado Google Analytics y ha sido 100% confiable What do you dislike about Google Analytics? Acutalmente me estoy adecuando a la versión 4, y la migración de la versión 3 me ha dado un poco de dificultad, pero del resto sigue siendo una herramienta muy util. What problems is Google Analytics solving and how is that ...

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EG

Elisha G

05/23/23

3.5 out of 5

"My Review on Google analytics"

What do you like best about Google Analytics? Google analytics has been a great tool for me to see reports and achievements of my website. Google analytics has a better user interface which makes it easier for me to navigate through different sections on the website to see reports and performance of my website . Apart from the good user interface, Google analytics has also monthly report which shows the achievements how your website performs . What do you dislike about Google ...

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JK

Juan K

05/22/23

5 out of 5

"I love using Google Analytics's new interface. The switch from Universal analytics was easy."

What do you like best about Google Analytics? I like all the depth we can get from all of our traffic sources. I like the breakdown of mobile devices vs desktops and tablets. Mainly we can breakdown our performance at the campaign level from google Ads, Organic etc. What do you dislike about Google Analytics? There is not much to dislike about GA in the dashboard. However, reporting is a different story. The information is too convoluted and there are very dew ways to standardize reporting ...

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AU

Anonymous User

05/22/23

5 out of 5

"all you need in one place"

What do you like best about Google Analytics? Channel grouping to separate soruces of traffic What do you dislike about Google Analytics? Time of charging the pages with a large amount of data What problems is Google Analytics solving and how is that benefiting you? It helps to separate the traffic sources in order to analize the different behaviour beetween for example from the social media like Meta or the Google Paid Search

SM

Sid M

05/22/23

5 out of 5

"Hands-down the best web analytics tool on the internet"

What do you like best about Google Analytics? Understanding GA is almost like understanding Marketing. I love its page flow, where you can track how users flow between your website pages, its detail-rich rankings of popular website pages, and also its display of referral traffic, where it shows people visiting your website from 3rd-party sources. What do you dislike about Google Analytics? Although it isn't even close to being a dealbreaker, an occasional gripe I have with GA is it ...

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SG

Sarah G

05/22/23

4.5 out of 5

"GA4 is good but missing some important features"

What do you like best about Google Analytics? Love the new sections added to GA4 and really enjoy some of the more ganular breakdowns that can be done in this version of Google Analytics compared to UA Google Analytics What do you dislike about Google Analytics? I think it is an oversight on the part of Google to remove the ability to block IP addresses from data. It was vital to be able to remove both the agency and the client from the data and therefore provide a more accurate view of ...

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DH

David H

05/22/23

4.5 out of 5

"I'm Really Not Looking Forward to GA4"

What do you like best about Google Analytics? Every other SEO tool in existence has to reference GA as Google owns something like 95% of global search traffic. What do you dislike about Google Analytics? They're sunsetting it to release GA4 thereby forcing us to learn an entirely new tool after 12 years of work with the current tool. What problems is Google Analytics solving and how is that benefiting you? It is the only place anywhere where I can learn about te user traffic on my website.

Disclaimer: This research has been collated from a variety of authoritative sources. We welcome your feedback at [email protected].