Google Analytics Reviews in June 2026: User Ratings, Pros & Cons

"Useful but not friendly design"

What do you like best about Google Analytics? Global view of the datas Technical dashbaords very useful to work datas then What do you dislike about Google Analytics? Not friendly environment > design is "old school" What problems is Google Analytics solving and how is that benefiting you? Obtain a precise analysis according to predefined criteria

"all you need in one place"

What do you like best about Google Analytics? Channel grouping to separate soruces of traffic What do you dislike about Google Analytics? Time of charging the pages with a large amount of data What problems is Google Analytics solving and how is that benefiting you? It helps to separate the traffic sources in order to analize the different behaviour beetween for example from the social media like Meta or the Google Paid Search

"I love using Google Analytics's new interface. The switch from Universal analytics was easy."

What do you like best about Google Analytics? I like all the depth we can get from all of our traffic sources. I like the breakdown of mobile devices vs desktops and tablets. Mainly we can breakdown our performance at the campaign level from google Ads, Organic etc. What do you dislike about Google Analytics? There is not much to dislike about GA in the dashboard. However, reporting is a different story. The information is too convoluted and there are very dew ways to standardize reporting ...

"Learn more about your website or app's usage indirectly."

What do you like best about Google Analytics? Seeing page traffic in Google Analytics is helpful to understand where people land on the site, what pages they view, and how they interact with certain site content. What do you dislike about Google Analytics? Setting up events and other types of datapoints that someone would like to collect might require setup of another tool, like Google Tag Manager, and that takes a bit extra work/expertise. What problems is Google Analytics solving and how ...

"Google Analytics Provides Insight Into Social Media Content Performance for Marketers"

What do you like best about Google Analytics? Google Analytics allows my team to dive into what posts on social media are driving traffic to our website. What do you dislike about Google Analytics? Google Analytics can be very convoluted and not user-friendly at times. What problems is Google Analytics solving and how is that benefiting you? My team is unable to see what content is driving sessions to our website on a granular level with our internal data system and Google Analytics is the ...

"Google Analytics out of the box is useful for beginner data analysis, or for deep divers"

What do you like best about Google Analytics? Google analytics helps especially with e-commerce stores for advertisers tracking traffic and UTM parameters that attribute to sales on the store. It keeps the data honest and offers a base to work off of. What do you dislike about Google Analytics? The depth of the platform sometimes requires a level of proficiency that is too much for beginners. There should be a 'basic' version and an 'advanced' version. Especially for e-commerce and lead ...

"The best tool for analyzing your website data"

What do you like best about Google Analytics? I can have an analysis of numerous metrics related to my website traffic, such as: origin, age, date, and time and location What do you dislike about Google Analytics? I believe that after migrating to the GA4 version, users need to understand the new logic of the tool What problems is Google Analytics solving and how is that benefiting you? GA helps me discover the source of my leads and know where I should focus more attention for demand generation

"Lots of data but difficult for the non-techie person to set up"

What do you like best about Google Analytics? I love the amount of data it provides. It helps us determine what is relevant to our customers and alerts us to campaigns that aren't working. What do you dislike about Google Analytics? I am not a tech person so I wish there were tutorials on how to set everything up that a beginner can understand. Also would like a way to ask questions so that either a Google employee or user an help me. What problems is Google Analytics solving and how is ...

"Great Analytics Tool"

What do you like best about Google Analytics? GA-4 has most of my analytics all in one place. Very helpful for demographics and customers that visit my website. What do you dislike about Google Analytics? GA-4 not all of the information is pulled. A little confusing at first with all of the data. What problems is Google Analytics solving and how is that benefiting you? Helped me figure out the demographics and user information to help target my customers

"Analyze Google Analytics for long-term planning"

What do you like best about Google Analytics? Google Analytics is an incredibly valuable data source with an unparalleled ability to provide insight into both standard web analytics and custom goals. Compared to other analytics tools, Google Analytics stands out for its comprehensive information gathering capabilities, even if it doesn't always present that raw data in a visually intuitive or digestible way. I'm also grateful for how effortlessly Microsoft Tag Manager integrates with their ...