Google Analytics Reviews in May 2025: User Ratings, Pros & Cons

"Always up to date"

What do you like best about Google Analytics? Variety of data and options, the number of events we can create What do you dislike about Google Analytics? Not always straightforward. The move to GA4 requires adjustments What problems is Google Analytics solving and how is that benefiting you? The GA4 combines desktop and Mobile analytics in one place. I can create funnels and follow the attribution

"My experience with Google Analytics"

What do you like best about Google Analytics? The amount of data you get to analyse your site is astounding and very useful What do you dislike about Google Analytics? It's not very userfriendly and requires courses to be about to understand and use the product What problems is Google Analytics solving and how is that benefiting you? being about to understand our users, especially with conversion rates, is really useful to track any positive or negative changes to our sites.

"Useful but not friendly design"

What do you like best about Google Analytics? Global view of the datas Technical dashbaords very useful to work datas then What do you dislike about Google Analytics? Not friendly environment > design is "old school" What problems is Google Analytics solving and how is that benefiting you? Obtain a precise analysis according to predefined criteria

"Learn more about your website or app's usage indirectly."

What do you like best about Google Analytics? Seeing page traffic in Google Analytics is helpful to understand where people land on the site, what pages they view, and how they interact with certain site content. What do you dislike about Google Analytics? Setting up events and other types of datapoints that someone would like to collect might require setup of another tool, like Google Tag Manager, and that takes a bit extra work/expertise. What problems is Google Analytics solving and how ...

"The best tool for analyzing your website data"

What do you like best about Google Analytics? I can have an analysis of numerous metrics related to my website traffic, such as: origin, age, date, and time and location What do you dislike about Google Analytics? I believe that after migrating to the GA4 version, users need to understand the new logic of the tool What problems is Google Analytics solving and how is that benefiting you? GA helps me discover the source of my leads and know where I should focus more attention for demand generation

"Great Analytics Tool"

What do you like best about Google Analytics? GA-4 has most of my analytics all in one place. Very helpful for demographics and customers that visit my website. What do you dislike about Google Analytics? GA-4 not all of the information is pulled. A little confusing at first with all of the data. What problems is Google Analytics solving and how is that benefiting you? Helped me figure out the demographics and user information to help target my customers

"Google Analytics out of the box is useful for beginner data analysis, or for deep divers"

What do you like best about Google Analytics? Google analytics helps especially with e-commerce stores for advertisers tracking traffic and UTM parameters that attribute to sales on the store. It keeps the data honest and offers a base to work off of. What do you dislike about Google Analytics? The depth of the platform sometimes requires a level of proficiency that is too much for beginners. There should be a 'basic' version and an 'advanced' version. Especially for e-commerce and lead ...

"Google Analytics Provides Insight Into Social Media Content Performance for Marketers"

What do you like best about Google Analytics? Google Analytics allows my team to dive into what posts on social media are driving traffic to our website. What do you dislike about Google Analytics? Google Analytics can be very convoluted and not user-friendly at times. What problems is Google Analytics solving and how is that benefiting you? My team is unable to see what content is driving sessions to our website on a granular level with our internal data system and Google Analytics is the ...

"Lots of data but difficult for the non-techie person to set up"

What do you like best about Google Analytics? I love the amount of data it provides. It helps us determine what is relevant to our customers and alerts us to campaigns that aren't working. What do you dislike about Google Analytics? I am not a tech person so I wish there were tutorials on how to set everything up that a beginner can understand. Also would like a way to ask questions so that either a Google employee or user an help me. What problems is Google Analytics solving and how is ...

"It helps to measure our efforts, track our content performance, and analyze user behavior."

What do you like best about Google Analytics? With analytics, you can measure website performance and determine the scope for improvement. What do you dislike about Google Analytics? Many tools provide website heatmaps and recordings, and in analytics is recordings not avaliable. What problems is Google Analytics solving and how is that benefiting you? "It helps me measure the performance of my blog content.